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MARKETBOOK INDEX
(Continued from page 3) Iowa
Map 70
Spot Rate Finder 70
State Market Indicators 70
Market Data by Counties 72
Lansa!;
Map > 75
Spot Rate Finder 74
State Market Indicators 74
Market Data by Counties 76
Kentucky
Map 78
Spot Rate Finder 77
State Market Indicators 77
Market Data by Counties 80
Louisiana
Map
Spot Rate Finder
State Market Indicators . Market Data by Counties
81 82 82 83
84 83 83 84
Maine
Map
Spot Rate Finder
State Market Indicators . . . Market Data by Counties . .
laryland
Map 42
Spot Rate Finder 85
State Market Indicators 86
Market Data by Counties 86
Massachusetts
Map
Spot Rate Finder
State Market Indicators . . . Market Data by Counties . .
Michigan
87 87 90 90
Map 94
Spot Rate Finder 92
State Market Indicators 95
Market Data by Counties 97
Minnesota
Map
Spot Rate Finder
State Market Indicators . Market Data by Counties
100
98 102
Mississippi
Map 104
Spot Rate Finder 104
State Market Indicators 104
Market Data by Counties .... 105
Missouri
Map 106
Spot Rate Finder 106
State Market Indicators 106
Market Data by Counties 110
Montana
Map 112
Spot Rate Finder 112
State Market Indicators 112
Market Data by Counties 113
Nebraska
Map 114
Spot Rate Finder 113
State Market Indicators 113
Market Data by Counties 116
Nevada
Map 117
Spot Rate Finder 117
State Market Indicators 117
Market Data by Counties 118
New Hampshire
Map 118
Spot Rate Finder 118
State Market Indicators 118
Market Data by Counties 119
New Jersey
Map 120
Spot Rate Finder 119
State Market Indicators 119
Market Data by Counties 121
New Mexico
Map 121
Spot Rate Finder 121
State Market Indicators 122
Market Data by Counties 122
New York
Map 124
Spot Rate Finder 122
State Market Indicators 123
Market Data by Counties 130
North Carolina
Map 132
Spot Rate Finder 132
State Market Indicators 132
Market Data by Counties .... 136
North Dakota
Map 138
Spot Rate Finder 138
State Market Indicators 139
Market Data by Counties 138
Ohio
Map 139
Spot Rate Finder 140
State Market Indicators 139
Market Data by Counties 146
Oklahoma
Map 150
Spot Rate Finder 150
State Market Indicators 152
Market Data by Counties 154
Oregon
Map 156
Spot Rate Finder 156
State Market Indicators 158
Market Data by Counties 158
Pennsylvania
Map 160
Spot Rate Finder 160
State Market Indicators 161
Market Data by Counties 169
Rhode Island
Map 172
Spot Rate Finder 170
State Market Indicators 172
Market Data by Counties 172
South Carolina
Map 173
Spot Rate Finder 172
State Market Indicators 172
Market Data by Counties 174
South Dakota
Map 176
Spot Rate Finder 174
State Market Indicators 174
Market Data by Counties 176
Tennessee
Map 177
Spot Rate Finder 177
State Market Indicators 178
Market Data by Counties 180
Texas
Map 182, 191
Spot Rate Finder 182
State Market Indicators 184
Market Data by Counties 192
Utah
Map 198
Spot Rate Finder 198
State Market Indicators 198
Market Data by Counties 198
Vermont
Map 199
Spot Rate Finder 199
State Market Indicators 199
Market Data by Counties 199
Virginia
Map 200
Spot Rate Finder 199
State Market Indicators 199
Market Data by Counties 202
Washington
Map 205
Spot Rate Finder 205
State Market Indicators 205
Market Data by Counties 207
West Virginia
Map 207
Spot Rate Finder 207
State Market Indicators 208
Market Data by Counties 210
Wisconsin
Map 213
Spot Rate Finder 210
State Market Indicators 210
Market Data by Counties 214
Wyoming
Map 215
Spot Rate Finder 215
State Market Indicators 216
Market Data by Counties 216
Alaska
Map 216
Spot Rate Finder 216
Market Indicators 216
Hawaii
217
Map
Spot Rate Finder 217
Market Indicators 217
Puerto Rico
Map 217
Spot Rate Finder 217
Market Indicators 217
The People's Choke
in UTICA is
WIBX
5000 WATTS
(DAY and NIGHT)
WITH
MORE POWER MORE TOP-RATED Programs
and AGAIN with
MORE AUDIENCE THAN ALL OTHERS
*UTICA-ROME RADIO STATIONS COMBINED
IN
REPORTED FOR FEBRUARY-MARCH 1952
SHARE
OF RADIO
AUDIENCE
WIBX
Station B
Statio C
n Station Station Station D E F
All Others
Sunday thru Saturday 6 P.M. to 10:30 P.M.
60.6
18.8
5.8
8.9 2.3 2.3
1.3
Monday thru Friday 8 A.M. to 12 Noon
55.7
35.5
4.0
2.6 0.8 0.6
0.8
Monday thru Friday 12 Noon to 6 P.M.
68.4
17.0
6.7
2.6 1.1 3.4
0.8
Sunday 12 Noon to 6 P.M.
43.2
21.2
8.8
9.6 4.0 5.6
7.6
CBS since 1934
Dial 950 5000 Watts
DAY and NIGHT
Representatives — New York: Lionel Colton. Chicago: Geohge W. Clark Co. Boston: Bertha Bannan. Los Angeles: Walter Biddick.
WIBX
UTICA 2, NEW YORK
Also WIBX-FM • 96.V Megacycles
BROADCASTING • Telecasting
August 18, 1952 • Marketbook, Page 5