Broadcasting Telecasting (July - Sept 1952)

Record Details:

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MARKETBOOK INDEX (Continued from page 3) Iowa Map 70 Spot Rate Finder 70 State Market Indicators 70 Market Data by Counties 72 Lansa!; Map > 75 Spot Rate Finder 74 State Market Indicators 74 Market Data by Counties 76 Kentucky Map 78 Spot Rate Finder 77 State Market Indicators 77 Market Data by Counties 80 Louisiana Map Spot Rate Finder State Market Indicators . Market Data by Counties 81 82 82 83 84 83 83 84 Maine Map Spot Rate Finder State Market Indicators . . . Market Data by Counties . . laryland Map 42 Spot Rate Finder 85 State Market Indicators 86 Market Data by Counties 86 Massachusetts Map Spot Rate Finder State Market Indicators . . . Market Data by Counties . . Michigan 87 87 90 90 Map 94 Spot Rate Finder 92 State Market Indicators 95 Market Data by Counties 97 Minnesota Map Spot Rate Finder State Market Indicators . Market Data by Counties 100 98 102 Mississippi Map 104 Spot Rate Finder 104 State Market Indicators 104 Market Data by Counties .... 105 Missouri Map 106 Spot Rate Finder 106 State Market Indicators 106 Market Data by Counties 110 Montana Map 112 Spot Rate Finder 112 State Market Indicators 112 Market Data by Counties 113 Nebraska Map 114 Spot Rate Finder 113 State Market Indicators 113 Market Data by Counties 116 Nevada Map 117 Spot Rate Finder 117 State Market Indicators 117 Market Data by Counties 118 New Hampshire Map 118 Spot Rate Finder 118 State Market Indicators 118 Market Data by Counties 119 New Jersey Map 120 Spot Rate Finder 119 State Market Indicators 119 Market Data by Counties 121 New Mexico Map 121 Spot Rate Finder 121 State Market Indicators 122 Market Data by Counties 122 New York Map 124 Spot Rate Finder 122 State Market Indicators 123 Market Data by Counties 130 North Carolina Map 132 Spot Rate Finder 132 State Market Indicators 132 Market Data by Counties .... 136 North Dakota Map 138 Spot Rate Finder 138 State Market Indicators 139 Market Data by Counties 138 Ohio Map 139 Spot Rate Finder 140 State Market Indicators 139 Market Data by Counties 146 Oklahoma Map 150 Spot Rate Finder 150 State Market Indicators 152 Market Data by Counties 154 Oregon Map 156 Spot Rate Finder 156 State Market Indicators 158 Market Data by Counties 158 Pennsylvania Map 160 Spot Rate Finder 160 State Market Indicators 161 Market Data by Counties 169 Rhode Island Map 172 Spot Rate Finder 170 State Market Indicators 172 Market Data by Counties 172 South Carolina Map 173 Spot Rate Finder 172 State Market Indicators 172 Market Data by Counties 174 South Dakota Map 176 Spot Rate Finder 174 State Market Indicators 174 Market Data by Counties 176 Tennessee Map 177 Spot Rate Finder 177 State Market Indicators 178 Market Data by Counties 180 Texas Map 182, 191 Spot Rate Finder 182 State Market Indicators 184 Market Data by Counties 192 Utah Map 198 Spot Rate Finder 198 State Market Indicators 198 Market Data by Counties 198 Vermont Map 199 Spot Rate Finder 199 State Market Indicators 199 Market Data by Counties 199 Virginia Map 200 Spot Rate Finder 199 State Market Indicators 199 Market Data by Counties 202 Washington Map 205 Spot Rate Finder 205 State Market Indicators 205 Market Data by Counties 207 West Virginia Map 207 Spot Rate Finder 207 State Market Indicators 208 Market Data by Counties 210 Wisconsin Map 213 Spot Rate Finder 210 State Market Indicators 210 Market Data by Counties 214 Wyoming Map 215 Spot Rate Finder 215 State Market Indicators 216 Market Data by Counties 216 Alaska Map 216 Spot Rate Finder 216 Market Indicators 216 Hawaii 217 Map Spot Rate Finder 217 Market Indicators 217 Puerto Rico Map 217 Spot Rate Finder 217 Market Indicators 217 The People's Choke in UTICA is WIBX 5000 WATTS (DAY and NIGHT) WITH MORE POWER MORE TOP-RATED Programs and AGAIN with MORE AUDIENCE THAN ALL OTHERS *UTICA-ROME RADIO STATIONS COMBINED IN REPORTED FOR FEBRUARY-MARCH 1952 SHARE OF RADIO AUDIENCE WIBX Station B Statio C n Station Station Station D E F All Others Sunday thru Saturday 6 P.M. to 10:30 P.M. 60.6 18.8 5.8 8.9 2.3 2.3 1.3 Monday thru Friday 8 A.M. to 12 Noon 55.7 35.5 4.0 2.6 0.8 0.6 0.8 Monday thru Friday 12 Noon to 6 P.M. 68.4 17.0 6.7 2.6 1.1 3.4 0.8 Sunday 12 Noon to 6 P.M. 43.2 21.2 8.8 9.6 4.0 5.6 7.6 CBS since 1934 Dial 950 5000 Watts DAY and NIGHT Representatives — New York: Lionel Colton. Chicago: Geohge W. Clark Co. Boston: Bertha Bannan. Los Angeles: Walter Biddick. WIBX UTICA 2, NEW YORK Also WIBX-FM • 96.V Megacycles BROADCASTING • Telecasting August 18, 1952 • Marketbook, Page 5