Broadcasting Telecasting (July - Sept 1952)

Page scan 000750 from Broadcasting Telecasting

Record Details:

Title:
Broadcasting Telecasting
Date:
July - Sept 1952
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (July - Sept 1952)
Leaf #:
000750
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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DISTRICT OF COLUMBIA SPOT RATE FINDER (Continued from page Uh) WASHINGTON (Continued) WMAL, 5kw, 630kc, ABC, Katz, Pulse SB 1M 5M 15M 30M 1 Hr D 15.00 22.00 30.00 60.00 90.00 150.00 N 30.00 45.00 60.00 120.00 180.00 300.00 WMAL-FM, Chan. 297, 107.3mc, 20kw, Bonus WMAL-TV, Chan. 7. 27.7kw-aur.; 13.9 kw-vis.; ABC, Katz, Pulse D 45.00 45.00 90.00 120.00 180.00 300.00 N 90.00 90.00 150.00 200.00 300.00 500.00 WOL, 250w, 1450kc D 9.00 12.00 24.00 48.00 72.00 120.00 N 9.00 12.00 24.00 48.00 72.00 120.00 WOL-FM, Chan. 254, 98.7mc, 20kw, Bonus WOOK, 250w, 1340kc D 8.00 10.00 20.00 40.00 70.00 100.00 N 8.00 10.00 20.00 40.00 70.00 100.00 (See Group Rates — UBC Network) WPIK (Alexandria, Va.), lkw-D, 730kc D 8.00 10.00 18.00 36.00 54.00 90.00 WRC, 5kw, 980kc, NBC D 22.50 22.50 30.00 60.00 90.00 150.00 N 45.00 45.00 60.00 120.00 180.00 300.00 WRC-FM, Bonus Chan. 230, 93.9mc, 20kw, Note: All rates one-time. Population, home and radio home figures given for cities over 10,000. Sources: See foreword. WNBW (TV), Chan. 4, 10.5kw-aur.; 20.5kw-vis.; NBS Spot Sales SB 1M 5M 1 15M 30M 1 Hr D 65.00 65.00 75.00 120.00 180.00 300.00 N 135.00 135.00 163.00 260.00 390.00 650.00 WTOP, 50kw, 1500kc, CBS, CBS Radio Spot Sales, Pulse D 30.00 40.00 37.50 75.00 112.00 187.50 N 60.00 150.00 225.00 375.00 WTOP-FM, Chan. 242, 96.3mc, 20kw, Bonus WTOP-TV, Chan. 9, 14.4kw-aur-.; 27.3kw-vis.; CBS, CBS TV Spot Sales, Pulse D 50.00 50.06 68.75 110.00 165.00 275.00 N 140.00 140.00 280.00 420.00 700.00 WTTG (TV), Chan. 5, 10.5kw-aur.; 17.5kw-vis.; DuMont, Harrington, Righter & Parsons, Railton D 20.00 50.00 75.00 120.00 180.00 300.00 N 40.00 100.00 150.00 240.00 360.00 600.00 WUST (Bethesda, Md.), 250w-D, 1120kc D 6.00 9.00 18.00 36.00 54.00 90.00 WUST-FM, Chan. 292, 106.3mc, 0.5kw (Above rate includes 25% for simultaneous FM) WWDC, 5kw, 1260kc, MBS, Blair, Pulse D 20.00 20.00 30.00 60.00 90.00 150.00 N 20.00 20.00 30.00 60.00 90.00 150.00 WWDC-FM, Chan. 266, lOl.lmc, 20kw, Transit Radio MARKET INDICATORS FOR DISTRICT OF COLUMBIA CLASSIFICATIONS Population Urban Population Rural Population Total Homes Percentage Radio Radio Homes FIGURES YR. 802,178 '50 802,178 '50 '50 224,092 '50 96.8% '50 212,960 '50 FIGURES YR 663,091 '4( 663,091 U '4( 173,445 4( 93.7% '« 158,377 '40 Retail Sales $1,453,386,000 '51 $1,107,732,000 'it Automobiles 191,316 '51 194,958 '50 Telephones 524,100 '51 368,400 New Construction $ 99,500,000 '51 $ 93,400,000 '40 Farm Income $ 569,621 '49 $ 588,066 '44 Internal Revenue Collections. .. *$1,406,634,606 '51 *$1,130,796,682 '50 * Includes Maryland. Note : 1951 Retail Sales, copyright 1952 "Sales Management." Further reproduction unlicensed. For other sources see foreword. DISTRICT OF COLUMBIA MARKET DATA 1950 1950 1951 1950 1940 Percentage Urban Rural 1950 1950 Percentage 1940 Retail Sales County Population Population Increase Population Population Homes Radio Homes Radio Radio Homes (S 000) Washington 802,178 663,091 21.0 802,178 224,092 216,921 96.8 158,377 1,453,386 1949 1949 1951 Median Fam. 1950 Farm Income Automobiles Income Employed $ 569,621 168,198 $2,979 212,957 Note: For sources see foreword. 1951 Retail Sales, copyright 1952 "Sales Management." Further reproduction unlicensed. THE AMAZING STORY OF WOOK! A UBC STATION In Washington, They Say Look to WOOK and everything is Double OKAY They know that: (1) WOOK has more listeners than ANY of the Nine other Washington area independents during the entire twenty four hour period.* (2) WOOK has more listeners during the key periods than the COMBINED LISTENING AUDIENCE OF ANY TWO OTHER INDEPENDENT STATIONS in the Washington Area.* *These statements are proven by the May-June 1952 Pulse ratings. (3) WOOK has more national advertising than ANY OTHER independent station in the Washington Area. WOOK GIVES MORE LISTENERS FOR THE DOLLAR SPENT Just ask why at any UBC office: New York, 507 Fifth Avenue-Murray Hill 74758 Washington: 8th & Eye Sts. N.W.-Republic 8000 Baltimore: 912 N. Charles St.-Saratoga 8250 Richmond: 513 E. Main St.-38368 Page 46, August 18, 1952 • Marketbook BROADCASTING • Telecasting