Broadcasting Telecasting (July - Sept 1952)

FLORIDA SPOT RATE FINDER (Continued from page 1,9) OCALA, 11,741 pop.; 3,576 homes; 82.3% radio; 2,943 radio homes; Marion Co.; TV alloc: Chan. 15. WTMC, lkw, 1290kc, MBS, Perry, ConIan, Crossley SB 1M 5M 15M 30M 1 Hr D 5.00 5.00 10.00 20.00 35.00 60.00 N 5.00 5.00 10.00 20.00 35.00 60.00 ORLANDO, 52,367 pop.; 16,690 homes; 90.2% radio; 15,054 radio homes: Orange Co.; TV alloc: Chans. 6, 9, 18, *24. 4 AM affiliates, average 1-time rates D 7.75 7.75 12.24 24.31 38.62 63.38 N 10.50 10.50 18.06 35.88 57.75 96.25 WDBO, 5kw, 580kc, CBS, Blair, Hooper D 8.50 8.50 13.75 27.50 44.00 71.50 N 12.00 12.00 19.25 38.50 66.00 110.00 WDBO-FM, Chan 222, 92.3mc, 35kw, Blair, Bonus WHOO, lOkw, 990kc, ABC, Pearson, Hooper D 7.50 7.50 11.70 22.75 39.00 65.00 N 10.00 10.00 18.00 35.00 60.00 100.00 WHOO-FM, Chan. 243, 96.5mc, 59kw, Pearson, Bonus WLOF, 5kw, 950kc, MBS, Raymer D 8.00 8.00 13.00 26.00 40.00 65.00 N 10.00 10.00 20.00 40.00 60.00 100.00 WORZ, lkw, 740kc, NBC, Weed, Hooper, Conlan D 7.00 7.00 10.50 21.00 31.50 52.00 N 10.00 10.00 15.00 30.00 45.00 75.00 WORZ-FM, Chan. 262, 100.3mc, 16.5kw Duplicates AM Note: All rates one-time. Population, home and radio home figures given for cities over 10,000. Sources: See foreword. PALATKA, 9,176 pop.; Putnam Co.; TV alloc: Chan. 17. WWPF, 250w-D, 800kc SB 1M 5M 15M 30M 1 Hr D 3.25 4.50 7.00 12.50 23.00 40.00 PALM BEACH, 3,886 pop.; Palm Beach Co. WWPG, 250w, 1340kc, ABC, Perry D 5.00 10.00 20.00 30.00 50.00 N 6.25 12.50 25.00 37.50 62.50 WWPG-FM, Chan, 250, 97.9mc, 22kw, Bonus PANAMA CITY, 25,814 pop.; 7,446 homes; 81.5% radio; 6,068 radio homes; Bay Co.; TV alloc: Chans. 7, *30, 36. 2 AM affiliates, average 1-time rates D 4.50 5.00 8.50 18.00 27.00 45.00 N 5.00 5.50 9.50 19.00 30.00 50.00 WDLP, lkw, 590kc, MBS D 6.00 6.00 10.00 20.00 30.00 50.00 N 6.00 6.00 10.00 20.00 30.00 50.00 WDLP-FM, Chan. 255, 98.9mc, 8kw WPCF, 250w, 1400kc, ABC, Devney, Dora-Clayton D 3.00 4.00 7.00 16.00 24.00 40.00 N 4.00 5.00 9.00 18.00 30.00 50.00 PENSACOLA, 43,479 pop.; 12,804 homes; 84.7% radio; 10,845 radio homes; Escambia Co. 3 AM affiliates, average 1-time rates D 6.00 6.53 10.75 21.67 34.17 57.17 N 8.05 8.67 13.92 28.00 45.50 76.67 WBSR, 250w, 1450kc, CBS D 5.50 5.50 10.00 20.00 30.00 50.00 N 6.50 6.50 14.00 28.00 42.00 70.00 WCOA, 5kw, 1370kc, NBC, Perry D 8.50 8.50 13.75 27.50 44.00 71.50 N 12.00 12.00 19.25 38.50 66.00 110.00 WEAR, 250w, 1230kc, ABC, Pearson D 4.00 5.60 8.50 17.50 28.50 50.00 N 5.65 7.50 8.50 17.50 28.50 50.00 PLANT CITY, 9,230 pop.; Hillsborough Co. WPLA, 250W-D, 1570kc D 3.00 3.00 5.00 9.00 18.00 36.00 IN MIAMI NOW! If you still think Miami's merely a "Winter Resort "...take a look at these figures from the Miami and Miami Beach Convention Bureaus! 227 Conventions Booked April Through November Of This Year! 212,455 Conventioners From Everywhere Will Attend These 227 Conventions! $25,932,970.00 Is A Conservative Estimate Of The Number Of Dollars These Conventioners Will Spend Here! And. ..remember, all this is in addition to our thousands of Summer Tourists and our half a million year-round residents! Get your share of this big, bustling all-season business! WIOD can get it for you. Just let "your Hollingbery man fill you in on the details. James M. LeGate, General Manager 5,000 WATTS • 610 KC National Rep., George P. Hollingbery Co MARKET INDICATORS FOR FLORIDA CLASSIFICATIONS FIGURES YR. Population 2,771,305 '50 Urban Population 1,813,890 '50 Rural Population 1,204,517 '50 Total Homes 822,045 '50 Percentage Radio 87.4% '50 Radio Homes •■• 779,508 '50 Retail Sales $2,928,490,000 '51 Automobiles 1,096,065 '51 Telephones 752,000 '52 New Construction $ 806,700,000 '51 Internal Revenue Collections... $ 464,326,027 '51 (1) Old urban definition of Census Bureau. Note: 1951 Retail Sales, copyright 1952 "Sales Management.' unlicensed. For other sources see foreword. FIGURES Y 1,897,414 (1) 1,045,791 (1) 851,623 519,887 64.8% 326,447 $2,335,965,000 984,838 334,900 $ 227,200,000 $ 359,387,115 Further reproducti ■ I -• .: i :- QUINCY, 6,505 pop.; Gadsden Co.; TV alloc.; Chan. 54. WCNH, 250w, 1230kc, MBS, Best SB 1M 5M 15M 30M 1 Hr D 3.00 3.00 4.50 12.00 18.00 30.00 N 3.00 3.00 4.50 12.00 18.00 30.00 ST. AUGUSTINE, 13,555 pop.; 4,183 homes; 81.7% radio; 3,418 radio homes; St. Johns Co.; TV alloc: Chan. 25. WFOY, 250w, 1240kc, CBS, AveryKnodel D 4.50 4.50 7.00 15.00 22.00 36.00 N 9.00 9.00 11.00 22.00 33.00 54.00 ST. PETERSBURG, 96,738 pop.; 35,542 homes; 92.3% radio; 32,805 radio homes; Pinellas Co.; TV alloc: (see Tampa) . 2 AM affiliates, average 1-time rates D 5.25 5.75 12.25 24.50 42.00 71.00 N 8.00 10.38 18.25 38.75 72.00 120.00 WSUN, 5kw, 620kc, ABC, Weed D 4.50 7.50 12.50 25.00 42.00 70.00 N 8.00 10.75 17.50 37.50 72.00 120.00 WTSP, 5kw, 1380kc, MBS, H-R Reps., Hooper D 6.00 8.00 12.00 24.00 42.00 72.00 N 8.00 10.00 19.00 40.00 72.00 120.00 WTSP-FM; Chan. 273, 102.5mc, 37kw, H-R Reps.. Bonus SANFORD, 11,935 pop.; 3,669 homes; 81.5% radio; 2,990 radio homes; Seminole Co.; TV alloc: Chan. 35. WTRR, 250w, 1400kc, Best D 2.16 3.60 6.48 12.96 21.60 36.00 N 3.00 5.00 9.00 18.00 30.00 50.00 SARASOTA, 18,806 pop.; 6,437 homes; 88.4% radio; 5,690 radio homes; Sarasota Co.; TV alloc: Chan. 34. WKXY, lkw-D, 1540kc D 5.00 10.00 15.00 20.00 30.00 50.00 N 5.00 10.00 15.00 20.00 30.00 50.00 WSPB, 250w, 1450kc, CBS, Pearson D 3.75 3.75 10.00 20.00 30.00 50.00 N 5.00 5.00 12.00 24.00 36.00 60.00 SEBRING, 5,006 pop.; Highlands Co. WJCM, 250w, 1340kc D 3.50 3.50 4.70 8.75 19.00 30.00 N 4.50 4.50 6.00 16.25 27.00 45.00 TALLAHASSEE, 27,237 pop.; 7,287 homes; 81.2% radio; 5,917 radio homes; Leon Co.; TV alloc: Chans. *11, 24, 51. 2 AM affiliates, average 1-time rate D 5.08 5.65 9.75 20.00 30.00 50.00 N 7.02 7.59 13.50 27.00 42.00 70.00 WTAL, 5kw, 1270kc, CBS, Cummings, Blair, Hooper D 7.00 7.00 12.00 24.00 36.00 60.00 N 10.00 10.00 18.00 36.00 54.00 90.00 WTAL-FM, Chan. 280, 103.9mc, 710 Blair, Cummings, Bonus WTNT, 250w, 1450kc, ABC, Clark Lb SB 1M 5M 15M 30M 1 IF D 3.16 4.30 7.50 16.00 24.00 40 N 4.05 5.18 9.00 18.00 30.00 50 TAMPA, 124,681 pop.; 38,190 hornet 88.7% radio; 33,875 radio homejjriHillsborough Co.; TV alloc. (Tamp. St. Petersburg) : Chans. *3, 8, 13, .'I . kill 2 AM affiliates, average 1-time rate D 13.00 13.00 20.00 32.00 50.00 80 N 18.00 18.00 35.00 60.00 90.00 160 3 AM non-affiliates, average 1-tin I* rates D 4.17 4.67 8.50 16.37 28.63 48 ine V fc: WALT, lkw-D, lllOkc, Pearson D 5.00 6.00 12.50 21.60 38.00 60 WDAE, 5kw, 1250kc, CBS, Katz D 14.00 14.00 20.00 32.00 50.00 80 N 20.00 20.00 35.00 60.00 90.00 160 WDAE-FM, Chan. 264, 100.7mc, 65k\ Bonus WEBK, lkw-D, 1590kc D 3.50 5.50 14.00 21.65 40.( WFLA, 5kw, 970kc, NBC, Blair, Cun mings, Hooper D 12.00 12.00 20.00 32.00 50.00 80.( N 16.00 16.00 35.00 60.00 90.00 160.1 WFLA-FM, Chan. 227, 93.3mc, 53kv Blair, Bonus WHBO, 250w, 1050kc D 3.35 4.50 7.50 13.50 26.25 45/ N 3.35 4.50 7.50 13.50 26.25 45.C WEST PALM BEACH, 43,162 pop.; 14 080 homes; 89.2% radio; 12,559 radi homes; Palm Beach Co.; TV alloc Chans. 5, 12, *15, 21. 2 AM affiliates, average 1-time rates D 6.00 6.00 11.00 22.00 33.00 55.C N 11.00 11.00 20.00 40.00 60.00 100.C WEAT, 250w, 1490kc. NBC, Walker (Se Lake Worth) WIRK, lkw, 1290kc, MBS, Cooke D 6.00 6.00 12.00 24.00 36.00 60.0 N 10.00 10.00 20.00 40.00 60.00 100.0 WJNO, 250w, 1230kc, CBS, Meeker D 6.00 6.00 10.00 20.00 30.00 50.0 N 12.00 12.00 20.00 40.00 60.00 100.0 WINTER HAVEN, 8,605 pop.; Polk Co WSIR, 250w, 1490kc, MBS, Conlan, BME D 4.00 4.00 8.00 16.00 24.00 40.0 N 5.36 5.36 10.72 21.44 32.16 53.6 Page 50, August 18, 1952 • Marketbook BROADCASTING • Telecasting (