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GEORGIA
SPOT RATE FINDER
ALBANY, 31,155 pop.; 8,966 homes; 78.0C7 radio; 6,993 radio homes; Dougherty Co.; TV alloc: Chans. 10, 25.
2 AM affiliates, average 1-time rates
SB 1M 5M 15M 30M 1 Hr D 4.25 4.25 8.00 15.00 22.50 37.50 N 6.00 6.00 13.50 27.00 42.00 70.00
WALB, lkw, 1590kc, ABC, Burn-Smith, BMB
D 4.50 4.50 8.00 14.00 21.00 35.00
N 6.00 6.00 13.00 26.00 42.00 70.00
WGPC, 250w, 1450kc, CBS, Hollingbery
D 4.00 4.00 8.00 16.00 24.00 40.00
N 6.00 6.00 14.00 28.00 42.00 70.00
AMERICUS, 11,389 pop.; 3,451 homes; 75.0% radio; 2,588 radio homes; Sumter Co.; TV alloc: Chan. 31.
WDEC. 250vv, 1230kc; MBS. Continental. Dora-Clayton. Crossley
D 3.00 4.00 8.00 16.00 24.00 40.00
N 3.00 4.00 8.00 16.00 24.00 40.00
ATHENS, 28,180 pop.; 7,346 homes;
84.3% radio; 6,193 radio homes;
Clarke Co.; TV alloc: Chans. *8, 60. WGAU, 250w, 1340kc, CBS, BMB D 3.00 3.00 6.00 12.00 18.00 30.00 N 5.00 5.00 10.00 20.00 30.00 50.00 WGAU-FM, Chan. 258. 99.5mc, 4.4kw,
Bonus
WFRC, lkw-D, 500w-N, 960kc, DoraClayton, BMB D 6.00 6.00 10.00 20.00 30.00 50.00
ATLANTA, 331,314 pop.; 92,756 homes; 88.3% radio; 81,904 radio homes; DeKalb, Fulton Cos.; TV alloc: Chans. 2 (WSB-TV), 5 (WAGA-TV), 11 (WLTV(TV), now Chan. 8), *30, 36.
3 AM affiliates, average 1-time rates D 20.50 31.67 44.33 70.07 114.67 191.67 N 38.50 49.67 69.67 110.67 182.00 303.33
4 AM non-affiliates, average 1-time rates
D 9.13 9.67 15.44 31.50 51.75 86.25 N 7.00 20.00 40.00 66.00 110.00
Note: All rates one-time. Population, home and radio home figures given for cities over 10,000. Sources: See foreword.
MOADCASTINC^^THJCASTING
MARKETBOOK MAP
»/
GEORGIA
ScaU 4 vriiL
50. 75, /Oq
A. Location of City and number of
Standard (AM) Broadcasting Stations © Number of FM Broadcasting Stations A Number of Telecasting Stations
MAP BY WALTB P. BURN, MlDDtE&UtY, VttMOWl
1952, Broadcasting Publications, Inc.
outside of atlanta ... NO GEORGIA STATION
DELIVERS AS LARGE A BMB AUDIENCE AS WMAZ
102,690 families* in 67 counties with 1951 retail sales of half a billion dollars
* Daytime Total Weekly Audience, as reported in BMB study No. 2, Spring 1949
WMAZ
MACON, GEORGIA
10,000 W • 940 KC • CBS • MEMBER OF THE GEORGIA TRIO
REPRESENTED BY THE KATZ AGENCY, INC.
Page 52, August 18, 1952 • Marketbook
BROADCASTING • Telecasting