Broadcasting Telecasting (July - Sept 1952)

IDAHO MARKET DATA BY COUNTIES 1950 1950 1951 1950 1950 1940 Percentage Urban Rural 1950 1950 Percentage 1940 Retail Sales 1949 1950 Median Fan i. 1950 County Population Population Increase Population Population Horned Radio Homes Radio Radio Homes ($ 000) Farm Income Automobiles Income Employed E CIO O.Olo 91 9 R KQ7 0,00 1 1,991 1,836 92.2 1,219 7 616 0,000,0 J o 2 278 Q 1 71 2,557 Q Qfi7 10,229 — 3.5 4,045 5,822 2,459 2,427 98.7 2,165 8 944 R R^ft S1 1 0,000,011 971 o,Z 1 1 2,719 3,038 Q 1 fl ±U,oU<± — y .o 0,000 2,547 2,471 97.0 2,039 8 595 7 9?Q RQA 9 fiQQ z,oyy 2,845 2,944 Q Tif\ 9,-544 — 8.5 3,067 5,663 2,601 2,518 96.8 2,120 7*306 ttOOUfZII 9 Q7Q z,o < y 2,629 2,968 11 1 111 Q 9^7 in n iy .y o.uyy o,uuz 3,129 3,045 97.3 1,967 12 316 Q ftC7 774. Atn 2,671 3,953 1 1 AO*i 12,691 — 10.0 2,544 8,879 3,320 3,220 97.0 2,697 10 255 O, I OttllO o.zyo 3,059 3,944 1 f\ J_Q£i i n 7A9 9 ^ 10,495 9 RAA 2,588 97.9 2,153 6*966 Q Kfil GQQ 0,001 ,yyo 9 QQ9 2,395 3,371 12 080 y ,yuu 22 0 4 523 7 rc;7 i ,00 i 3,239 97.2 2,053 12* 381 in 4Q4 Ron Q RS7 •j , O 0 1 2,625 4,036 OA QA7 99 9 59 1Z.U 19 1 QQ 1 9 1AQ iz, i^y 7,589 96.9 5,683 99 OKQ Q 07^ 7^9 o,Ult), l oz 9,584 2,925 8,277 OA Q71 18,804 11.5 1 n ^qq iu,oyo 1 f\ T7Q 5,877 5,771 98.2 4,695 18 140 7 49Q fi^l ( ,izy,ooi 6,836 3,154 7,192 f? 97 Q t .0 _ i *? 7 — O. 1 3 630 1,818 95.6 1,349 5 754 0,00 t ,110 1 Qt^l l,o01 2,243 2,234 .4 9ft Q 1,000 — 9.8 A OfiQ I.ZUo 1,248 1,218 97.6 1,142 a m 7 s /iQi nm 0,^01 ,OUl 1,368 3,469 1,456 A U.D i i fii 1,101 1,132 97.5 882 3 138 R99 QRH o,ozz,you 1,155 2,830 1,562 n ice 9 186 — \J.O 4 253 d. Qfll t.yuo 9 9QQ 2,239 97.4 1,813 10 298 C QQ7 QCO o,yo / ,yoo 9 7QQ z, /oo 2,875 2,804 9 785 9 870 0 9 3 098 6 687 2 713 2,645 97.5 2,174 8' 334 o,uoo,ooo T 1 QA o.iy^t 2,567 3,243 99 fiRW 18 873 20 1 17 479 0,1 iy 7 n^i 1 , UO 1 6,825 96.8 4,751 36 487 7 1 1 Q S9ft i ,iiy,ozo 8,947 3,380 8,564 A *3Q7 0,11 J 1 q n 9 71 R 1 672 1 9n7 1,188 98.4 1,143 A 91 A 4 717 S 79 1, / 1 / ,0 <z 1,645 2,870 1,448 6 307 5 652 11 6 6 307 1 788 1 699 95 0 1 006 4 368 7 fl9fl 1 Qd i ,ozu,iyi 1,976 2,257 2,280 11 921 9 511 25 3 4 032 7 889 3*567 3,464 97.1 2,230 9*835 0,OOU,1oZ 4,123 2,315 4,301 3 988 3 965 U.D 122 3 866 1 124 1,093 97.2 839 A 9RR S HQ/1 Rt^ft 0,UOl,D0O 1,258 3,326 1,306 22,806 21^230 7.4 8,053 14*753 6*650 6,544 98.4 5,382 22,913 315,644 7,711 3,750 8,762 Teton 3,204 3,601 —11.0 3,204 781 761 97.5 655 2,289 2,984,469 901 2,396 1,004 Twin Falls 40,979 36,403 12,6 20,470 20,509 12,366 12,106 97.9 8,672 52,657 27,908,724 14,810 3,050 15,074 Valley 4,270 4,035 5.8 4,270 1,220 1,182 96.9 907 4,981 1,017,579 1,363 3,630 1,492 8.576 8,853 3.1 3,961 4,615 2,580 2,503 97.0 1,988 12,128 5,555,226 2,791 2,600 3,127 Note: For sources see foreword. 1951 Retail Sales, copyright 1952 "Sales Management." Further reproduction unlicensed. ILLINOIS SPOT RATE FINDER ALTON, 32,550 pop.; 9,880 homes; 97.0% radio; 9,584 radio homes; Madison Co.; TV alloc: Chan. 48. WOKZ, lkw-D, 1570kc, McGillvra SB 1M 5M 15M 30M 1 Hr D 6.00 7.50 15.00 30.00 45.00 75.00 WOKZ-FM, Chan. 260, 99.9mc, 9.1kw, McGillvra AURORA, 50,576 pop.; 15,212 homes; 98.7% radio; 15,014 radio homes; Kane Co.; TV alloc: Chan. 16. WMRO, 250w-D, 1280kc D 5.18 5.75 10.35 20.70 34.50 AVA, 734 pop.; Jackson Co. WAVA, 250w-D, 1580kc D 5.00 5.00 8.00 18.00 32.00 57.50 BELLEVILLE, 32,721 pop.; 10,420 homes; 97.4% radio; 10,149 radio homes; St. Clair Co.; TV alloc: Chan. 54. WIBV, 250W-D, 1060kc, Holman, Conlan, D BMB 5.00 9.00 18.00 36.00 50.00 BLOOMINGTON, 34,163 pop.; 10,805 homes; 97.9% radio; 10,578 radio homes; McLean Co.; TV alloc: Chan. 15. WJBC, 250w, 1230kc, ABC, Rambeau D 5.00 5.00 9.00 18.00 30.00 50.00 N 6.50 6.50 14.80 27.00 42.00 70.00 WJBC-FM, Chan. 268, 101.5mc, 15.3kw (FM rate 20% of AM rates) BLUE ISLAND, 17,622 pop.; 5,034 homes; 98.3% radio; 4,948 radio homes; Cook Co. WRBI (FM), Chan. 232, 94.3mc, lkw (No rates available) CAIRO, 12,123 pop.; 4,047 homes; 85.2% radio; 3,448 radio homes; Alexander Co.; TV alloc: Chan. 24.. WKRO, 250w. 1490kc, MBS, Pearson D 6.00 6.00 12.00 24.00 36.00 60.00 N 6.00 6.00 12.00 24.00 36.00 60.00 CANTON, 11,927 pop.; 4,078 homes; 97.4'; radio; 3,972 radio homes; Fulton Co. Note: All rates one-time. Population, home and radio home figures given for cities over 10,000. Sources: See foreword. WBYS, 250W-D, 1560kc SB 1M 5M 15M 30M 1 Hr D 5.50 5.50 11.00 21.50 33.00 55.00 N 6.00 6.00 14.00 28.00 42.00 70.00 WBYS-FM, Chan. 265, 100.9mc, 650kw, Bonus days only N 2.00 3.50 7.00 14.00 26.00 35.00 CARBONDALE, 10,921 pop.; 3,092 homes; 93.7% radio; 2,897 radio homes; Jackson Co.; TV alloc: Chans. 34, *61. WCIL, lkw, 1020kc, Conlan, BMB D 5.00 9.00 12.00 24.00 36.00 60.00 N 6.00 11.00 15.00 30.00 45.00 75.00 CARMI, 5,574 pop.; White Co. WROY, lkw-D, 1460kc, Sears & Ayer, Conlan D 3.75 5.55 11.25 19.50 29.25 62.50 WROY-FM, Chan. 247, 97.3mc, 10.7kw, Bonus daytime only N 2.25 2.75 5.75 9.50 13.25 25.50 CARTHAGE, 3,214 pop.; Hancock Co. WCAZ, lkw-D, 990kc, Holman D 7.00 20.00 36.00 50.00 80.00 CENTRALIA, 13,863 pop.; 4,620 homes; 94.1% radio; 4,347 radio homes; Clinton, Marion Cos.; TV alloc: Chans. 32 59 WCNT,' lkw-D, 1210kc D 3.25 5.00 10.00 20.00 30.00 50.00 (Time between noon and 1:30 p.m. 50% increase over above rates) WCNT-FM, Chan. 243, 96.5mc, 3kw, Bonus CHAMPAIGN, 39,563 pop.; 9,936 homes; 98.1% radio; 9,747 radio homes; Champaign Co.; TV alloc (ChampaignUrbana) : Chans. 3, *12, 21, 27, 33. WDWS, 250w, 1400kc, CBS, Conlan D 4.00 5.50 9.00 18.00 30.00 50.00 N 5.00 6.50 13.00 26.00 45.00 75.00 WDWS-FM, Chan. 248, 97.5mc, lOkw, Bonus CHICAGO, 3,620,962 pop.; 1,088,404 homes; 98.3% radio; 1,069,901 radio homes; Cook Co.; TV alloc: Chans. 2(WBKB(TV), now Chan. 4), 5(WNBQ (TV) ), 7(WENR-TV), 9IWGNTV), *11, 20, 26, 32, 38, 44. 6 AM affiliates, average 1-time rates D 65.38 88.00 107.80 176.25 269.67 450.83 N 120.00 114.00 191.25 310.17 476.67 795.83 9 AM non-affiliates, average 1-time SB 1M 5M 15M 30M 1 Hr D 13.75 14.72 32.67 54.44 90.42 150.00 N 19.00 18.75 39.78 65.88 108.94 180.38 WAAF, lkw-D, 950kc, Burn-Smith, Pulse D 10.50 15.00 30.00 55.00 90.00 150.00 WAAF-FM, Chan. 230, 93.9mc, 28kw, Bonus WAIT. 5kw-D, 820kc, Young, Radio Reps. D 12.00 20.00 45.00 72.00 120.00 200.00 N 12.00 20.00 60.00 87.00 144.00 240.00 WBBM, 50kw, 780kc, CBS, CBS Radio Spot Sales, Pulse, BMB, SAMS D 87.50 110.00 99.00 198.00 330.00 550.00 N 175.00 396.00 660.00 1,100.00 WBBM-FM, Chan. 246, 97.1mc, 13 kw (No data available) WBIK (FM), Chan. 242. 96.3mc, 19.1kw (No commercial programs) WBKB (TV), Chan. 4, 12.7kw-aur.; 25.4kw-vis.; CBS, Weed D 150.00 195.00 260.00 390.00 650.00 N 325.00 390.00 520.00 780.00 1,300.00 WCBD, (Zion, 111.), 5kw, 820kc D 60.00 87.00 144.00 240.00 N 60.00 87.00 144.00 240.00 WCFL. 50kw, lOOOkc, ABC, Radio Reps. D 20.00 44.00 67.50 100.00 175.00 N 30.00 75.00 115.00 175.00 300.00 WCRW, lOOw, 1240kc (Consult station for rates) WEDC, 250w, 1240kc. ST D 10.00 12.00 N 14.00 17.00 WENR, 50kw, 890kc, Sales D 90.00 144.00 216.00 324.00 540.00 N 150.00 240.00 360.00 540.00 900.00 WENR-FM, Chan. 234, 94.7mc, 25kw, Bonus WENR-TV. Chan. 7, 14kw-aur.; 28.3kwvis.; ABC, ABC Spot Sales 24.00 34.00 36.00 51.00 60.00 85.00 ABC, ABC Spot 150.00 187.50 300.00 450.00 750.00 300.00 375.00 600.00 900.00 1,500.00 WFMT (FM), Chan. D N WGES, D N 290, 105.9mc, 9kw 18.00 33.00 55.00 30.00 45.00 75.00 54.00 90.00 150.00 72.00 120.00 200.00 5kw, 1390kc 32.50 43.00 WGN, 50kw, 720kc, MBS, Hollingbery, Nielsen D 45.00 75.00 180.00 270.00 450.00 N 65.00 100.00 360.00 540.00 900.00 WGNB (FM), Chan. 254, 98.7mc, 36kw, Bonus WGN-TV, Chan. 9, 14.5kw-aur.; 29kwvis.; DuMont, Telepulse SB 1M 5M 15M 30M 1 Hr D 110.00 110.00 150.00 240.00 360.00 600.00 N 250.00 250.00 300.00 480.00 720.00 1,200.00 WHFC, 250w, 1450kc D 8.00 15.00 25.00 43.75 75.00 N 10.00 21.00 37.50 62.50 100.00 WEHS (FM). Chan. 250, 97.9mc, 15.5kw, (CP: 24.6kw) WIND, 5kw, 560kc, Katz, Pulse D 18.00 25.00 43.00 72.00 120.00 200.00 N 25.00 35.00 54.00 90.00 150.00 250.00 WJJD, 50kw, 1160kc, Avery-Knodel D 15.00 15.00 40.00 65.00 110.00 175.00 N 20.00 20.00 44.00 76.00 128.00 208.00 WFMF (FM), Chan. 262, 100.3mc, 33 kw D 10.00 10.00 20.00 30.00 50.00 N 15.00 15.00 30.00 ■ 40.00 75.00 WLS, 50kw, 890kc, ABC, Blair. Nielsen, BMB D 54.00 90.00 162.00 216.00 324.00 540.00 N 90.00 150.00 270.00 360.00 540.00 900.00 (Shares time with WENR) WMAQ, 50kw, 670kc, NBC, NBC Spot SsIgs Pulse D 75.00 75.00 90.00 180.00 270.00 450.00 N 150.00 150.00 180.00 360.00 540.00 900.00 WMAQ-FM, Chan. 266, lOl.lmc, 24kw, Bonus WNBQ (TV), Chan. 5, 11.8kw-aur.; 21.8kw-vis.; NBC, NBC Spot Sales, ARB D 145.00 145.00 173.00 276.00 414.00 690.00 N 300.00 300.00 375.00 600.00 900.00 1,500.00 WMOR (FM), Chan. 274, 102.7mc, 40kw (Consult station for rates) WSBC, 250w, 1240kc, ST, Forjoe, Pulse D 10.00 16.50 36.00 60.00 100.00 N 13.50 19.25 43.50 72.00 120.00 CHICAGO HEIGHTS, 24,551 pop.; 6,932 homes; 97.4% radio; 6,752 radio homes; Cook Co. WCHI (FM). Chan. 240, 95.9mc, 0.25kw. D 2.20 3.00 5.00 12.00 20.00 30.00 N 2.20 3.00 5.00 12.00 20.00 30.00 CLINTON, 5,945 pop.; DeWitt Co. WHOW, lkw-D, 1520kc, Holman D 4.00 6.50 9.00 18.00 33.00 55.00 DANVILLE, 37,864 pop.; 12,251 homes; 96.6% radio; 11,834 radio homes; Vermilon Co.; TV alloc: Chan. 24. WDAN. 250w. 1490kc, CBS, EverettMcKinney, Conlan D 5.00 5.00 10.00 20.00 30.00 50.00 N 6.00 6.00 15.00 30.00 45.00 75.00 (Continued on page 62) With just ONE New England medium you can reach 7,236,100 PEOPLE 2,065,100 Families Over $10 Billion Effective Buying Power Over $7Billion Retail Sales Figures courtesy SALES MANAGEMENT BOSTON 50,000 watts NBC Affiliate (synchronized with WBZA, Springfield) WESTINGHOUSE RADIO STATIONS Inc National Representatives, FREE and PETERS age 60, August 18, 1952 Marfcetbook BROADCASTING • Telecasting