Broadcasting Telecasting (July - Sept 1952)

IOWA SPOT RATE FINDER (Continued from page 70) MARSH ALLTOWN, 19,821 pop.; 6,287 homes; 97.6% radio; 6,136 radio homes; Marshall Co.; TV alloc: Chan. 49. KFJB. 250w. 1230kc, MBS SB 1M 5M 15M 30M 1 Hr D 4 80 4.80 11.00 18.00 30.00 50.00 N 6.00 6.00 12.50 20.00 35.00 60.00 MASON CITY, 27,980 pop.; 8,323 homes; 97 5% radio; 8,115 radio homes; Cerro Gordo Co.; TV alloc: Chans. 3, 35. 2 AM affiliates, average 1-time rates D 7 90 8.65 13.00 26.00 39.75 64.25 N 9.75 10.75 14.00 38.00 56.50 94.00 KGLO, 5kw. 1300kc, CBS, Weed, Hooper D 11 80 11.80 18.50 37.00 55.50 92.50 N 14 00 14.00 28.00 56.00 84.00 140.00 KGLO-FM. Chan. 266, 101. lmc, 16kw, Weed. Bonus KRIB, 250w, 1490kc, MBS, Pearson D 4 00 5.50 7.50 15.00 24.00 36.00 N 5 50 7.50 10.00 20.00 29.00 48.00 KSMN. lkw-D, lOlOkc D 5.00 6.00 14.00 24.00 36.00 60.00 Note: All rates one-time. Population, home and radio home figures given for cities over 10,000. Sources: See foreword. MUSCATINE, 19,041 pop.; 6,205 homes; 96.4% radio; 5,982 radio homes; Muscatine Co.; TV alloc: Chan. 58. KWPC, 250w-D, 860kc, Pearson, ConIan SB 1M 5M 15M 30M 1 Hr D 4.00 5.00 9.00 18.00 30.00 50.00 KWPC-FM, Chan. 259, 99.7mc, 0.8kw (Bonus daytime only) N 2.40 3.00 6.40 11.52 19.20 32.00 NEWTON, 11,723 pop.; 3,656 homes; 97.5% radio; 3,565 radio homes; Jasper Co.; TV alloc: Chan. 29. OELWEIN, 7,858 pop.; Fayette Co.; TV alloc: Chan. 28. KOEL, 500w, 950kc D 4.00 5.00 9.05 22.65 34.00 56.65 N 5.00 6.00 10.90 27.75 40.80 68.00 OSKALOOSA, 11,124 pop.; 3,825 homes; 96.6% radio; 3,695 radio homes; Mahaska Co.; TV alloc: Chan. 52. KBOE, 250w-D, 740kc, McGillvra D 5.10 7.80 15.60 23.45 39.00 N 8.75 12.50 25.00 37.50 62.50 OTTUMWA, 33,631 pop.; 10,626 homes; 97.0% radio; 10,307 radio homes; Wapello Co.; TV alloc: Chan. 15. KBIZ, 250w, 1240kc, MBS D 4 70 15.65 23.45 39.05 N 7:50 25.00 37.50 62.50 RED OAK, 6,526 pop.; Montgomery Co.; TV alloc: Chan. 32. KRAO, 500w-D, 1600kc (CP) SHENANDOAH, 6,938 pop.; Page Co.; TV alloc: Chan. 20. 2 AM affiliates, average 1-time rates SB 1M 5M 15M 30M 1 Hr D 8.00 11.50 17.50 32.00 51.50 85.00 N 10.50 14.00 24.50 43.50 76.50 127.50 KFNF, lkw-D, 500w-N, 920kc, MBS, Pearson D 6.00 8.00 16.00 32.00 48.00 80.00 N 6.00 8.00 18.00 32.00 48.00 80.00 KMA, 5kw, 960kc, ABC, Avery-Knodel, BMB, Conlan, Pulse D 10.00 15.00 19.20 32.00 55.00 90.00 N 15.00 20.00 33.00 55.00 105.00 175.00 SIOUX CITY, 83,991 pop.; 25,510 homes; 97.0% radio; 24,745 radio homes; Woodbury Co.; TV. alloc: Chans. 4, 9, *30, 36. 2 AM affiliates, average 1-time rates D 12.00 10.50 13.00 26.00 39.00 65.00 N 18.00 16.50 28.50 57.00 85.50 142.50 KCOM, lkw, 620kc D 6.00 8.00 12.00 24.00 33.00 60.00 N 8.00 10.00 20.00 40.00 60.00 100.00 KSCJ, 5kw, 1360kc, ABC, Hollingbery D 12.00 12.00 14.00 28.00 42.00 70.00 N 18.00 18.00 32.00 64.00 96.00 160.00 KSCJ-FM, Chan. 235, 94.9mc, 12kw, Hollingbery D 1.80 1.80 2.40 4.80 7.20 12.00 N 3.60 3.60 4.80 9.60 14.40 24.00 KTRI, 5kw, 1470kc, MBS, Taylor, Conlan D 9.00 12.00 24.00 36.00 60.00 N 15.00 25.00 50.00 75.00 125.00 SPENCER, 7,446 pop.; Clay Co.; TV alloc: Chan. 42. IOWA MARKET DATA BY COUNTIES 1950 1950 1950 1940 Percentage Urban Rural County Population Population Increase Population Population Adair 12,292 13,196 —6.9 12,292 Adams ... 8,753 10,156 -13.8 8,753 Allamakee ■ 16,351 17,184 -4.8 3,158 13,193 Appanoose 19,683 24,245 -18.8 7.625 12,058 A.udubon 11,579 11,790 —1.8 2,808 8,771 Benton 22,656 22,879 —1.0 7,363 15,293 Black Hawk 100,448 79,946 25.9 84,386 16,062 Boone 28,139 29,782 —5.5 12,164 15,975 Bremer 18,884 17,932 5.3 5,124 13.760 Buchanan 21,927 20,991 4.5 4,865 17,062 Buena Vista 21,113 19,838 6.4 6,954 14,159 Butler 17,394 17.986 —3.3 17,394 Calhoun 16,925 17,584 —3.7 16,925 Carroll 23,065 22,770 1.3" 6,231 16,834 Cass 18,532 18,647 —0.6 6,480 12,052 Cedar 16,910 16,884 0.2 2,633 14,277 Cerro Gordo 46,053 43,845 5.0 32,957 13,096 Cherokee 19,052 19,258 —1.1 7,705 11,347 Chickasaw 15,228 15,227 3,323 11,905 Clarke 9,369 10,384 —8.4 3,422 5,947 Clay 18,103 17,762 1.9 7,446 10,657 Clayton 22,522 24,334 —7.4 22,522 Clinton 49,664 44,722 11.1 33,023 16,641 Crawford 19,741 20,538 —3.9 4,554 15,187 Dallas 23,661 24.649 —4.0 6,174 17,487 Davis 9,959 11,136 —10.6 2,688 7,271 Decatur 12,601 14,012 —10.1 12,601 Delaware 17,734 18,487 —4.1 3,987 13,747 Des Moines 45,056 36,804 14.3 30,613 11,443 Dickinson 12,756 12,185 4.7 12,756 Dubuque 71,337 63,768 11.9 49,671 21,666 Emmet 14,102 13,406 5.2 6,719 7,383 Fayette 28,294 29,151 —2.9 7,858 20,436 Floyd 21,505 20,169 6.6 10,309 11,196 Franklin 16,268 16,379 —0.7 4,432 11,836 Fremont 12,323 14,645 —15.9 12,323 Greene 15,544 16,599 —6.4 4,326 11,218 Grundy 13,722 13,518 1.5 13,722 Guthrie 15.197 17,210 —11.7 15,197 Hamilton 19,660 19,922 —1.3 7,611 12,049 Hancock 15,077 15,402 —2.1 15,077 Hardin 22,218 22,530 —1.4 8,007 14,211 Harrison 19,560 22,767 —14.1 3,546 16,014 Henry 18,708 17,994 4.0 5,843 12,865 Howard 13,105 13,531 —3.1 3,638 9,467 Humboldt 13,117 13,459 —2.5 3,219 9,898 Ida 10,697 11,047 —3.2 10 697 Iowa 15,835 17,016 —6.9 15,835 Jackson 18,622 19,181 —2.9 4,307 14 315 Jasper 32.305 31.496 2.6 11,723 20,582 Jefferson 15,696 15.762 —0.4 7,299 8 397 Johnson 45,756 33,191 37.9 27,212 18 544 Jones 19,401 19,950 —2.8 6,798 12,603 Keokuk 16.797 18,406 —8 7 16 797 Kossuth 26,241 26,630 —1.5 5,415 20 826 Lee 43,102 41,074 4.9 31,098 12,004 Linn 104,274 89,142 17.0 78,212 26 062 Louisa 11,101 11.384 —2.5 11 101 Lucas 12.069 14,571 —17.2 5,320 6749 Lyon 14,697 15,374 —4.4 2,640 12 057 Madison 13,131 14,525 —9.6 3.570 9 561 Mahaska 24,672 26,485 —6.8 11,124 13 548 Marion 25.930 27,019 —4.0 12,052 13 878 Marshall 35,611 35.406 0.6 19,821 15'790 Mills 14.064 15.064 —6.6 4 664 9 400 Mitchell 13,945 14.121 —1.2 3,436 10509 Monona 16,303 18.238 —10.6 3,498 12 805 Monroe 11.814 14,553 —18.8 4.838 6 976 Montgomery 15.685 15,697 — 0.1 6 526 9 159 Muscatine 32.148 31,296 2.7 19 041 13'l07 O'Brien 18.970 19,293 —1.7 4 001 14969 Osleola 10.181 10.607 —4.0 2.559 7-622 Page 23.921 24,887 —3.9 12,024 11 897 Palo Alto 15.891 16.170 —1.7 3,760 12 131 Plymouth 23,252 23,502 —1.1 5 844 17 408 Pocahantas 15,496 16.266 —4.7 15496 Polk 226,010 195,835 15.4 199.934 26 076 Pottawattamie 69,682 66,756 4.4 47 141 22541 Poweshiek 19,344 18,758 3.1 6,828 12*,'516 Note: For sources see foreword. 1951 Retail Sales, copyright 1952 "Sales Page 72, August 18, 1952 • Marketboofc 1950 Homes 3,873 2,767 4,577 6,354 3,513 6,897 29,204 8,412 5.536 5,758 6,451 5,315 5,170 6,348 5,943 5,244 13,798 5,063 4,329 3,044 5,491 6,700 14,847 5.695 7,582 3.138 3,749 5,020 13,047 3,913 18,540 4,138 8,340 6,419 4,867 3,883 4,787 4,224 4,833 6,025 4,330 7,073 5,902 5,338 3,748 3,875 3,301 4,689 5,486 9,825 4,911 11,871 5,452 5.421 7,165 12,934 32,013 3.401 3,963 4,086 4,152 7,888 7,543 10,781 3,622 4,117 4,817 3.615 5,051 10,036 5,689 2,926 7,141 4.371 6,549 4,483 70,060 20,630 5,531 1951 1950 Percentage 1940 Retail Sales Radio Homes Radio Radio Homes ($ 000) 3,745 2,687 4,376 6,011 3,411 6,711 28,649 8,210 5.364 5,562 6,348 5,150 5,061 6,227 5,765 5,081 13,453 4,957 4,177 2,901 5,403 6,439 14,491 5,524 7,385 2,947 3,554 4,864 12,577 3,831 18,021 4,001 8.081 6,259 4,740 3,763 4,677 4,165 4,669 5,905 4,243 6,910 5,607 5,130 3,591 3,790 3,235 4,553 5,272 9,560 4,715 11,491 5,267 5,237 6,979 12,378 31,213 3,272 3,812 3,968 3,965 7,588 7,309 10,544 3,477 3,969 4,586 3,452 4,925 9,705 5,581 2.850 6,898 4,257 6,359 4,407 68.519 19.929 5,398 96.7 97.1 95.6 94.6 97.1 97.3 98.1 97.6 96.9 96.6 98.4 96.9 97.9 98.1 97.0 96.9 97.5 97.9 96.5 95.3 98.4 96.1 97.6 97.0 97.4 93.9 94.8 96.9 96.4 97.9 97.2 96.7 '96.9 97.5 97.4 96.9 97.7 98.6 96.6 98.0 98.0 97.7 95.0 96.1 95.8 97.8 98.0 97.1 96.1 97.3 96.0 96.8 96.6 96.6 97.4 95.7 97.5 96.2 96.2 97.1 95.5 96.2 96.9 97.8 96.0 96.4 95.2 95.5 97.5 96.7 98.1 97.4 96.6 97.4 97.1 98.3 97.8 96.6 97.6 3,222 2,491 3,665 5,544 2,790 5,762 21,084 7,043 4,332 4,655 5,054 4,328 4,398 5,216 4,773 4,087 10,721 4,174 3,510 2,450 4,395 3,504 11,313 4,708 6,380 2,430 3,060 4,246 9,523 2.946 14,322 3,121 6,906 5,046 3,995 3,464 4,262 3,384 4,074 4,925 3,568 5,555 4,857 4,099 3,024 3,060 2,711 4,031 4,407 7,843 3,836 8,117 4,434 4,707 5,772 9,611 23,922 2,682 3.548 3,236 3,430 6,687 6,125 8,934 3,046 3,323 3,874 3,174 4,131 8.210 4.689 2.380 5,772 3,498 5,249 3,815 51.022 16.259 4.808 9,634 6,709 16,835 14,839 13,499 21,225 119,171 25,193 21,771 18,061 26,814 18,345 15,786 30,385 23,793 17,596 63,416 19,803 17,102 8,893 28,460 17,965 59,392 18,700 25,167 5,460 8,997 13,689 49,150 14,451 84,828 15,639 26,734 20,897 15,553 10,346 16,149 12,771 12,759 20,370 13,217 30,214 17,497 16,542 13,148 13,131 13,359 16,457 17,716 30,014 14,235 46,706 19,983 16,421 26,554 40,966 132,544 12,804 13.542 12,918 12,091 26.305 19,308 44,901 11,673 15,715 14,433 8,484 18.291 38.950 23.342 10.572 36.283 15,592 26,205 14,288 280,476 67,397 19,056 KICD, 250w, 1240kc, MBS, Pearson SB 1M 5M 15M 30M 1H D 5.00 6.00 10.00 20.00 30.00 50 0( N 6.00 7.00 16.00 32.00 48.00 80.01 STORM LAKE, 6,954 pop.; Buen Vist; Co.; TV alloc: Chan. 34. KAYL, 250w-D, 990kc D 9.18 18.36 30.60 51 0( N 13.50 27.00 45.00 75 0( KAYL-FM, Chan. 268, 101.5mc, 8.9kw Bonus WATERLOO, 65,198 pop.; 19.5H homes; 98.1% radio; 19,148 radir homes; Black Hawk Co.; TV alloc Chans. 7, 16, *22. 2 AM affiliates, average 1-time rates D 10.25 11.25 23.00 46.00 75.00 125 0C N 17.50 18.50 41.00 77.00 120.50 205.0C KB OK, lkw-D, 1090kc, McGillvra D 5.60 23.50 37.50 57.50 100.0C KWWL, 5kw-D, lkw-N, 1330kc, MBS Headley-Reed D 8.00 10.00 20.00 40.00 72.00 120.0C N 10.00 12.00 30.00 50.00 85.00 150.0C KXEL, 50kw, 1540kc, ABC, Avery Knodel, Conlan D 12.50 12.50 26.00 52.00 78.00 130.0C N 25.00 25.00 52.00 104.00 156.00 260.00 KXEL-FM, Chan. 289, 105.7mc, 18kw Avery-Knodel D 4.00 6.00 10.00 N 4.00 6.00 10.00 WEBSTER CITY, 7,611 pop.; Hamilton Co.; TV alloc: Chan. 27. KJFJ, 250w-D, 1570kc D 3.00 5.00 10.00 20.00 30.00 50.00 1949 1949 1951 Mfg. Em Farm Income Automobiles ployment 1949 Mfc Taxable Payrolls 1 st Qtr $ 9,295,225 9,296,645 10,783,779 5,767,221 15,013,380 24,940,016 19,074,345 18,023,634 13,400,518 15,627,842 21,395,576 16,560,008 16,908,405 18,183,565 16,230,570 24,963,164 17,025,183 26,340,757 11,533,151 6,798,753 19,345,651 17,865,147 30,891,570 22,319,258 18,293,253 6,000,518 6,742,508 17,732,954 11,467,845 10,462,147 17,914,001 10,492,279 19,042,458 14,674,032 21,549,910 12,575,960 17,104,471 18,515,033 13,881,875 20,156,977 18,202,292 19,253,090 16.435.275 12,027,537 9,828,834 14,490,246 18,264,184 17,874,392 14,689,084 21.256,892 8,291,820 21,291.203 22,855,109 15,407,261 30,624.769 9,049,838 22.554,845 11,278.660 6.573.867 20,051,237 11,888.876 17,016.313 13,373.524 20.005 646 12,148.049 15.157.599 16,054.844 5.403.280 12,205.138 14.455.372 22.802,547 13.194.252 19,054.694 17.418.045 32,804,183 18,854,676 16,828,885 37.456.435 17,085,772 4,279 3,227 5,147 5,661 4,379 8,090 33,872 9,392 6,885 6,457 8,295 6,629 6,233 8,266 7,288 6,600 16,179 6,666 5,001 3,759 7,256 7,464 17,087 6,759 8,947 3,312 3,818 6,068 14,925 4,960 20,285 5,395 9,521 7,633 6,186 4,171 6.002 5.545 5,103 7.422 5,642 8,643 6,070 6,336 4,372 4.971 4.282 5,622 6,327 11,725 5,297 12,913 6.530 6,024 9.340 13.609 35.937 3,693 4,093 5.388 4,719 8.636 7.761 12.443 4.003 5.016 5 506 3,663 6,140 10.955 7.266 3.846 8.065 5.373 8,283 5,843 71,418 22,529 6,784 39 37 279 469 144 172 18,193 264 519 575 634 85 66 435 314 118 3,783 190 154 90 291 304 5,185 139 647 62 63 156 4,980 172 9,335 613 458 2,951 248 21 98 90 43 790 68 288 57 242 65 310 96 652 349 3,431 1,163 482 463 130 263 6,194 13,540 93 226 56 32 630 548 3,065 165 109 85 57 876 3,027 240 134 404 81 132 119 18,413 1.430 379 $ 21,000 21,000 109,000 266,000 78,000 82,000 13,402,000 156,000 301,000 272,000 485,000 38,000 34,000 235,000 179,000 71,000 2,498,000 110.000 75,000 54,000 181,000 149,000 3,938,000 58,000 368,000 15,000 33,000 74,000 3,492,000 68.000 7,168,000 460.000 235,000 2,231,000 163,000 10,000 51,000 52,000 18,000 497,000 33,000 177,000 22,000 173.000 32,000 179,000 55,000 322,000 173,000 2,289,000 809,000 256.000 216,000 80,000 166.000 4.508,000 9,981,000 35.000 91,000 28,000 14,000 394,000 215.000 2,364,000 85.000 53.000 27,000 24.000 453.0C0 1,704,000 119.000 85.000 218.000 47,000 69,000 79.000 14,106,000 869.000 189.000 Management." Further reproduction unlicensed. (Continued on page 7U) BROADCASTING • Telecasting