Broadcasting Telecasting (July - Sept 1952)

WJBK-FM, Chan. 226, 93.1mc, 30kw, Bonus WJBK-TV, Chan. 2, 8.3kw-aur.; 16.5kw-vis.; CBS, DuMont, Katz, Pulse SB 1M 5M 15M 30M 1 Hr 3 150.00 150.00 210.00 336.00 504.00 840.00 N 250.00 250.00 350.00 560.00 840.00 1,400.00 iVJLB, 250w, 1400kc, Forjoe, Pulse S|0 25.00 25.00 50.00 100.00 150.00 250.00 W 18.00 18.00 40.00 80.00 120.00 200.00 WJLB-FM, Chan. 250, 97.9mc, 30kw (Same as above) iVJR, 50kw, 760kc, CBS, Petry, Pulse D 82.50 100.00 110.00 220.00 330.00 550.00 W 150.00 180.00 200.00 400.00 600.00 1,000.00 WJH-FM, Chan. 242, 96.3mc, 24kw, Petry, Bonus IVLDM (FM), Chan. 238, 95.5mc, 20kw O 10.00 17.50 45.00 70.00 120.00 NT 12.50 22.50 50.00 80.00 140.00 WWJ, 5kw, 950kc, NBC, Hollingbery, Pulse D 57.60 57.60 96.00 192.00 288.00 480.00 76.80 76.80 128.00 256.00 384.00 640.00 WWJ-FM, Chan. 246, 97.1mc, 10.5kw, Hollingbery, Pulse, Bonus WWJ-TV, Chan. 4, 10.25kw-aur.; , 20.5kw-vis.; NBC, Hollinbery, Pulse H >G 168.00 168.00 210.00 336.00 504.00 840.00 w 'N 252.00 252.00 350.00 560.00 840.00 1,400.00 3"4wXYZ, 5kWj i270kc, ABC, ABC Spot Sales D 42.00 42.00 70.00 140.00 210.00 350.00 N 65.00 65.00 110.00 220.00 330.00 550.00 WXYZ-FM, Chan. 266, lOl.lmc, 30kw, Bonus WXYZ-TV, Chan. 7, 13.9kw-aur.; 27.9kw-vis.; ABC, ABC Spot Sales D 150.00 150.00187.50 300.00 450.00 750.00 N 225.00 225.00 312.50 500.00 750.00 1,250.00 For the Best in radio in GRAND RAPIDS contact HIL F. BEST representatives Radio Station WFUR EAST LANSING, 20,325 pop.; 3,749 homes; 99.6% radio; 3,734 radio homes; Ingham Co.; TV alloc.: Chan. 60. EAST TAWAS, 2,040 pop.; Iosco Co.; TV alloc: Chan. 25. ESCANABA, 15,170 pop.; 4,474 homes; 97.1% radio; 4,344 radio homes; Delta Co.; TV alloc: Chan. 3. WDBC, lkw, 680kc, MBS, Walker SB 1M 5M 15M 30M 1 Hr D 7.50 15.00 30.00 40.00 60.00 N 9.00 27.50 45.00 60.00 90.00 FLINT, 163,143 pop.; 48,162 homes; 98.3% radio; 47,343 radio homes; Genesee Co.; TV alloc: Chans. 12, 16, *22, 28, (TransAmerican Tel. Corp.). 3 AM affiliates, average 1-time rates D 12.17 12.17 19.60 37.53 58.80 93.00 N 18.07 18.07 33.33 61.67 92.00 151.67 2 AM non-affiliates, average 1-time rates D 7.38 12.50 22.00 33.00 55.00 WAJL (FM), Chan. 296, 107.1mc, 0.4kw (No rates available) WBBC, lkw, 1330kc, MBS, Weed D 11.00 11.00 17.00 34.00 51.00 85.00 N 14.70 14.70 27.00 54.00 82.00 135.00 WCLC, lkw, 1470kc, McGillvra D 9.00 15.00 24.00 36.00 60.00 N 12.50 24.00 48.00 72.00 120.00 WFDF, lkw, 910kc, ABC, Katz, BMB, Hooper D 15.00 15.00 25.00 45.00 75.00 110.00 N 22.00 22.00 45.00 75.00 110.00 180.00 WMRP, 250W-D, 1510kc D 5.75 10.00 20.00 30.00 50.00 WTAC, lkw-D, 500W-N, 600kc, NBC, Raymer D 10.50 10.50 16.80 33.60 50.40 84.00 N 17.50 17.50 28.00 56.00 84.00 140.00 GAYLORD, 2,271 pop.; Otsego Co. WATC, lkw-D, 900kc, Holman D 4.80 4.80 9.60 24.00 36.00 60.00 GLADSTONE, 4,831 pop.; Delta Co.; TV alloc: Chan. 40. GRAND HAVEN, 9,536 pop.; Ottawa Co. WGHN, 250w,'l490kc (CP) GRAND RAPIDS, 176,515 pop.; 54,175 homes; 98.3% radio; 53,254 radio homes; Kent Co.; TV alloc: Chans. 8 (WOOD-TV, now Chan. 7), *17, 23/ 3 AM affiliates, average 1-time rates SB 1M 5M 15M 30M 1 Hr D 9.83 10.42 17.33 36.00 52.00 86.67 N 17.67 18.33 31.33 61.00 90.67 151.67 2 AM non-affiliates, average 1-time rates D 6.00 9.00 17.50 35.00 52.50 87.50 WFRS (FM), Chan. 223, 92.5mc, 10.5kw D 3.00 6.00 9.00 18.00 27.00 45.00 N 5.25 9.00 12.00 24.00 38.00 60.00 WFUR, lkw-D, 1570kc, Best D 6.00 8.00 15.00 30.00 45.00 75.00 WGRD, lkw-D, 1410kc, McGillvra, Hooper D 10.00 20.00 40.00 60.00 100.00 N 12.00 24.00 48.00 72.00 120.00 WJEF, 250w, 1230kc, CBS, Avery Knodel, Hooper D 9.00 10.75 16.00 32.00 48.00 80.00 N 16.00 18.00 30.00 55.00 80.00 135.00 WJEF-FM, Chan. 229, 93.7mc, 115kw (CP) WLAV, 250w, 1340kc, ABC, Pearson, Hooper D 8.00 8.00 16.00 36.00 48.00 80.00 N 12.00 12.00 24.00 48.00 72.00 120.00 WLAV-FM, Chan. 245, 96.9mc, 3kw, Pearson, Bonus WOOD, 5kw, 1300kc, NBC, Katz, Hooper D 12.50 12.50 20.00 40.00 60.00 100.00 N 25.00 25.00 40.00 80.00 120.00 200.00 WOOD-TV, Chan. 7, 14.5kw-aur.; 28.5kw-vis.; ABC, CBS, NBC, DuMont, Katz, Pulse D 25.00 50.00 62.50 100.00 150.00 250.00 N 50.00 100.00 125.00 200.00 300.00 500.00 HANCOCK, 5,223 pop.; Houghton Co.; TV alloc: Chan. 10. HOLLAND, 15,858 pop.; 4,803 homes; 99.1% radio; 4,760 radio homes; Ottawa Co. WHTC, 250w, 1450kc, Best, Conlan SB 1M 5M 15M 30M 1 Hr D 4.00 4.00 8.00 16.00 24.00 40.00 N 6.00 6.00 12.00 24.00 40.00 60.00 HOUGHTON, 3,829 pop.; Houghton Co.; TV alloc: Chan. 19. WHDF, 250w, 1400kc, MBS, Walker, Conlan D 3.50 3.50 8.00 15.00 22.00 36.00 N 5.00 5.00 12.00 24.00 36.00 60.00 IRON MOUNTAIN, 9,679 pop.; Dickinson Co.; TV alloc: Chans. 9, 27. WMIQ, 250w, 1450kc, ABC D 6.00 6.00 10.00 16.00 24.00 40.00 N 8.00 8.00 14.00 24.00 36.00 60.00 IRON RIVER, 4,048 pop.; Iron Co.; TV alloc: Chan. 12. WIBK, 250w, 1230kc, MBS, Walker, Conlan D 5.00 10.00 18.00 26.00 45.00 N 7.00 16.50 30.00 45.00 75.00 IRONWOOD, 11,466 pop.; 3,565 homes; 97.4% radio; 3,472 radio homes; Gogebic Co.; TV alloc: Chan. 31. WJMS, lkw, 630kc, MBS, Walker, O'Connor D 4.00 6.00 12.00 24.00 36.00 60.00 N 7.00 9.00 18.00 36.00 54.00 90.00 ISHPEMING, 8,962 pop.; Marquette Co. WJPD, 250w, 1240ke D 2.25 3.50 8.00 15.00 22.00 36.00 N 3.25 5.00 12.00 24.00 36.00 60.00 (Continued on page 9 A) the BEST in radio in HOLLAND, MICHIGAN RADIO STATION WHTC HIL F. BEST Representative Nl STILL tlfflllt 0000 The greatest General Motors plant city in the world . . . that's bustling, booming Flint. Saturating this whole area with their sales messages is Flint's first station WFDF. . . . Record earnings — $1613. above the national average, mean record retail sales — $238 million dollars last year. With $500,000,000 in defense contracts awarded to Flint, earning and spending ability in this rich area still grows! Sell FLINT — the BIG market through WFDF— its FIRST station! OUR 31st YEAR IN FLINT! WFDF FLINT MICH. BASIC AMERICAN BROADCASTING COMPANY 910 KILOCYCLES Associated with WOOD Grand Rapids — WFBM and WFBM-TV Indianapolis— WEOA Evansville. REPRESENTED BY THE KATZ AGENCY BROADCASTING • Telecasting August 18, 1952 • Marketbook, Page 93