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MICHIGAN
SPOT RATE FINDER
(Continued from page 93)
JACKSON, 51,088 pop.; 16,036 homes; 98.3% radio; 15,763 radio homes; Jackson Co.; TV alloc: Chan. 48.
2 AM affiliates, average 1-time rates
SB 1M 5M 15M 30M 1 Hr D 10.00 10.00 15.00 28.75 48.75 87.50 N 10.00 10.00 15.00 28.75 48.75 87.50 WIBM, 250w. 1450kc, ABC, Holman, Forjoe
D 7.50 7.50 12.00 22.50 37.50 75.00 N 7.50 7.50 12.00 22.50 37.50 75.00 WEBM-FM, Chan. 222, 92.3mc, 16kw,
(No rates available.) WKHM, lkw, 970kc, MBS, Headley
Reed, Pulse, Conlan D 10 00 10.00 18.00 35.00 60.00 100.00 N 10.00 10.00 18.00 35.00 60.00 100.00 KALAMAZOO, 57,704 pop.; 16,950 homes; 98.3% radio; 16,662 radio
homes; Kalamazoo Co.; Chans. 3 (WKZO-TV), 36 WGFG, lkw, 1360kc, ABC, D 6.00 6.00 17.50 28.00 N 10.00 10.00 25.00 40.00
TV alloc:
H-R Reps. 42.00 70.00 60.00 100.00
590kc, CBS, Avery
WKZO, 5kw,
Knodel, Pulse D 10.50 12.75 18.00 N 17.00 20.00 30.00 WKZO-TV, Chan. 3,
vis.; ABC, CBS,
Avery-Knodel, Videodex D 35.00 70.00 100.00 150.00 225.00 375.00 N 50.00 100.00 140.00 200.00 300.00 500.00 LANSING, 92,129 pop.; 28,403 homes;
98.7<7r radio; 28,034 radio homes;
36.00 54.00 90.00 60.00 90.00 150.00 8kw-aur.; 16kwNBC, DuMont,
Note: All rates one-time. Population, home and radio home figures given for cities over 10,000. Sources: See foreword.
The BEST in RADIO/
in AfarAe
5000 WATTS
for more facts on the
MUSKEGON MARKET
contact
l NATIONAL BEI>QES£NTATIVE
WELL
BATTLE CREEK
BROADCASTING^
MARKETBOOK MAP
./
MICHIGAN
LU Location of City and number of
Standard (AM) Broadcasting Station* ® Number of FM Broadcasting Stations A Number of Telecasting Stations
Seal, of WlL 25 5<^7g
MAP BY WALTER P. BURN, MIDM.EBURY. VERMONT
i 1952 , Broadcasting Publications, Inc.
Ingham Co.; TV alloc: Chans. 6 (WJIM-TV), 54.
2 AM affiliates, average 1-time rates
SB 1M 5M 15M 30M 1 Hr D 8.50 8.50 16.00 30.00 45.50 75.00 N 9.50 9.50 19.00 36.00 54.50 90.00
WILS, 5kw-D, lkw-N, 1320kc, MBS,
Rambeau, Hooper
D 10.00 10.00 20.00 36.00 55.00 90.00
N 10.00 10.00 20.00 36.00 55.00 90.00
WJIM, 250w, 1240kc, ABC, H-R Reps.,
Hooper
D 7.00 7.00 12.00 24.00 36.00 60.00
N 9.00 9.00 18.00 36.00 54.00 90.00
Battle Creek's top-rated station
and the best buy because . . .
0 27 yean of making friendi — and ialei
© (Covers retail trading area of 198,299
© ^Affiliated with American $cdtg. Company
Represented nationally by THE BOLLING CO. * 250W • 1400
WELL WELL-FM
— — — »— —
Page 94, August 18, 1952 • Marketbook
BROADCASTING • Telecasting