Broadcasting Telecasting (July - Sept 1952)

Record Details:

Title:
Broadcasting Telecasting
Date:
July - Sept 1952
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (July - Sept 1952)
Leaf #:
000799
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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WJIM-TV, Chan. 6, 2.5kw-aur.; 5kwvis.; ABC, CBS, NBC, DuMont, H-R Reps. SB 1M 5M 15M 30M 1 Hr D 50.00 50.00 87.50 140.00 210.00 350.00 N 75.00 75.00 120.00 190.00 285.00 475.00 LAPEER, 6,143 pop.; Lapeer Co. LUDINGTON, 9,506 pop.; Mason Co.; TV alloc: Chan. 18. WKLA, 250w, 1450kc, ABC, Burn-Smith D 2.00 2.00 4.00 8.00 12.00 20.00 N 4.00 4.00 8.00 16.00 24.00 40.00 MANISTEE, 8,642 pop.; Manistee Co.; I TV alloc: Chan. 15. WMTE, 250w, 1340kc, Best D 3.40 3.40 7.50 15.00 24.00 40.00 N 4.00 4.00 9.00 18.00 30.00 50.00 MANISTIQUE, 5,086 pop.; Schoolcraft Co.; TV alloc: Chan. 14. MARINE CITY, 4,270 pop.; St. Clair Co. WSDC, lkw, 1590kc, Best D 4.00 6.00 15.00 30.00 50.00 75.00 N 4.00 6.00 15.00 30.00 50.00 75.00 MARQUETTE, 17,202 pop.; 4,574 homes; 97.8% radio; 4,473 radio homes; Marquette Co.; TV alloc: Chans. 5, 17. WDMJ, lkw, 1320kc, MBS, Conlan, BMB D 6.00 6.00 10.00 16.00 24.00 40.00 N 8.00 8.00 14.00 24.00 36.00 60.00 MIDLAND, 14,285 pop.; 4,056 homes; 98.6% radio; 3,999 radio homes; Midland Co.; TV alloc: Chan. 19. WMDN, 250w, 1490kc D 3.00 4.00 8.00 16.00 25.00 42.00 N 3.00 4.00 8.00 16.00 25.00 42.00 Note: All rates one-time. Population, home and radio home figures given for cities over 10,000. Sources: See foreword. MARKET INDICATORS FOR MICHIGAN CLASSIFICATIONS Population Urban Population Rural Population Total Homes Percentage Radio Radio Homes Retail Sales $7,527,122,000 Automobiles 2,555,257 Telephones 2,155,600 New Construction $1,297,000,000 Farm Income $ 473,611,992 Internal Revenue Collections... $4,131,989,530 6,371,766 4,503,084 1,868,682 1,791,639 98.1% 1,753,964 fR. FIGURES YR. '50 5,256,106 '40 '50 (1) 3,454,867 '40 '50 (1) 1,801,239 '40 '50 1,396,014 '40 '50 93.4% '40 '50 1,271,499 '40 '51 $5,941,538,000 '48 '51 2,432,684 '50 '52 1,252,600 '45 '51 $ 430,100,000 '40 '49 $ 366,270,712 '44 '51 $2,747,570,685 '50 (1) Old urban definition of Census Bureau. Note: 1951 Retail Sales, copyright 1952 "Sales Management." Further reproduction unlicensed. For other sources see foreword. MOUNT CLEMENS, 17,027 pop.; 4,813 homes; 98.2% radio; 4,726 radio homes; Macomb Co. WMLM (FM), Chan. 292, 106.3 mc, 0.34kw SB 1M 5M 15M 30M 1 Hr D 4.17 9.80 14.80 23.20 40.00 N 6.25 14.70 22.30 34.80 60.00 MOUNT PLEASANT, 11,393 pop.; 2,954 homes; 97.0% radio; 2,865 radio homes; Isabella Co.; TV alloc: Chan. 47. WCEN, lkw-D, 500w-N, 1150kc D 5.40 14.00 28.10 42.15 70.00 N 4.85 12.65 25.30 37.90 63.25 MUSKEGON, 48,429 pop.; 14,813 homes; 98.3% radio; 14,561 radio homes; Muskegon Co.; TV alloc: Chans. 29, 35. 2 AM affiliates, average 1-time rates SB 1M 5M 15M 30M 1 Hr D 6.00 6.00 12.00 24.00 36.00 60.00 N 10.00 10.00 20.00 40.00 60.00 100.00 WKBZ, lkw, 850kc, ABC, Meeker (CP 5kw) D 6.00 6.00 12.00 24.00 36.00. 60.00 N 10.00 10.00 20.00 40.00 60.00 100.00 WKBZ-FM, Chan. 225, 98.9mc, 4.7kw, Forjoe, Bonus WKNK, 5kw, 1600kc, MBS, Best D 6.00 12.00 24.00 36.00 60.00 N 10.00 20.00 40.00 60.00 100.00 WMUS, lkw-D, 1090kc, Holman D 4.00 4.00 8.00 16.00 24.00 40.00 OAK PARK, 5,267 pop.; Oakland Co. (Continued on page 96) ONLY this combination WHLS Port Huron Bad Axe covers all MICHIGAN'S THUMB ... a combination that puts the power where the population is. IN BROADCASTING, TOO... QUALITY IS STILL A FACTOR! • WITH BILLBOARD MAGAZINE'S FIRST PLACE AWARD FOR AUDIENCE AND SALES PROMOTION • WITH THE NATIONAL SAFETY COUNCIL PUBLIC INTEREST AWARD— • WITH BROADCAST ADVERTISING BUREAU'S FIRST PLACE AWARD FOR RADIO RESULTS IT'S PROOF THAT • WITH THE MOST TOP RATINGS IN THE LATEST PULSE SURVEY NBC AFFILIATE for NORTHEASTERN MICHIGAN WSAM SERVES NORTHEASTERN MICHIGAN WITH BETTER RADIO! WSAM RADIO BUILDING SAGINAW, MICHIGAN NATIONAL REPRESENTATIVE— HEADLEY-REED SAGINAW'S FIRST STATION! WSAM 1400 ON YOUR u RADIO DIAL K BROADCASTING • Telecasting August 18, 1952 • Marketbook, Page 95 1