Broadcasting Telecasting (July - Sept 1952)

Record Details:

Title:
Broadcasting Telecasting
Date:
July - Sept 1952
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (July - Sept 1952)
Leaf #:
000800
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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COOKING AT DETROIT? LOOK . . . AT OUR RETAIL SALES COVERAGE $3,833,635,000 LOOK . . . AT OUR FOOD SALES COVERAGE $867,300,000 LOOK . . . AT OUR GEN. MDSE. SALES COVERAGE $504,620,000 LOOK . . . AT OUR DRUG SALES COVERAGE $152,283,000 In our 3 primary counties W ayne O akland M acomb C ounties (WOMC ... our FM affiliate) We sell coverage in terms of potential sales. Not just "square miles" WEXL ROYAL OAK DETROIT, MICHIGAN MICHIGAN'S OLDEST INDEPENDENT SERVING 856,640 RADIO HOMES FOR 26 YEARS Jacob B. Sparks, Pres. & Gen. Mgr. Garnet G. Sparks, V.P. & Ch. Eng. Gordon A. Sparks, Sedy.-Treas. & Mgr. MICHIGAN SPOT RATE FINDER ( Continued from page 95) OWOSSO, 15,948 pop.; 4,896 homes; 98.3% radio; 4,813 radio homes; Shiawassee Co. WOAP, 250W-D, 1080kc SB 1M 5M 15M 30M 1 Hr D 4.50 4.50 9.00 18.00 27.00 45.00 N 6.00 6.00 12.00 24.00 36.00 60.00 WOAP-FM, Chan. 276, 103.1mc, lkw, McGillvra N 2.00 4.00 8.00 12.00 20.00 PETOSKEY, 6,468 pop.; Emmet Co.; TV alloc: Chan. 31. WMBN, 250w, 1340kc, MBS, KBS, Holman (Sold in combination with WTCM, Traverse City, WATZ, Alpena & WATT, Cadillac, Mich.) D 10.50 20.00 42.50 62.50 105.00 N 12.50 25.00 60.00 100.00 150.00 PONTIAC, 73,681 pop.; 20,072 homes; 98.3% radio; 19,731 radio homes; Oakland Co.; TV alloc: Chan. 44. WCAR, lkw-D, 1130kc, Pearson D 15.60 45.00 65.00 95.00 130.00 WCAR-FM, Chan. 258, 99.5mc, 25kw, Bonus PORT HURON, 35,725 pop.; 10,814 homes; 98.3% radio; 10,630 radio homes; St. Clair Co.; TV alloc: Chan. 34. 2 AM affiliates, average 1-time rates D 5.00 6.00 12.00 24.00 36.00 60.00 N 6.00 7.00 14.00 28.00 42.00 70.00 WHLS, 250w, 1450kc, MBS, Pulse D 4.00 6.00 12.00 24.00 36.C0 60.00 N 4.00 6.00 12.00 24.00 36.00 60.00 WTTH, lkw, 1380kc, ABC, Weed D 6.00 6.00 12.00 24.00 36.00 60.00 N 8.00 8.00 16.00 32.00 48.00 80.00 ROGERS CITY, 3,873 pop.; Presque Isle Co.; TV alloc: Chan. 24. WHAK, lkw-D, 960kc D 3.50 3.50 7.00 14.00 23.50 35.25 ROYAL OAK, 46,898 pop.; 13,223 homes; 99.6% radio; 13,170 radio homes; Oakland Co. WEXL, 250w, 1340kc, GiU-Keefe & Perna. D 15.00 30.00 45.00 75.00 125.00 N 15.00,30.00 45.00 75.00 125.00 WOMC (FM), Chan. 282, 104.3mc, 18kw, Bonus Note: All rates one-time. Population, home and radio home figures given for cities over 10,000. Sources: See foreword. SAGINAW, 92,918 pop.; 26,739 homes; 97.9% radio; 26,177 radio homes; Saginaw Co.; TV alloc: Chans. 51, 57. 2 AM affiliates, average 1-time rates SB 1M 5M 15M 30M 1 Hr D 9.13 9.13 17.57 32.50 52.40 78.1 N 12.73 12.73 24.63 45.60 77.10 128.50 WKNX, lkw-D, 1210kc, GiU-Keefe &> Perna D 7.50 7.50 15.00 28.00 45.00 75.00 WSAM, 250w, 1400kc, NBC, HeadleyReed D 9.25 9.25 17.15 33.00 52.80 77.20 N 13.20 13.20 23.75 46.20 79.20 132.00 WSGW, lkw, 790kc, MBS, Pearson D 9.00 9.00 18.00 32.00 52.00 80.00 N 12.25 12.25 25.00 45.00 75.00 125.00 SAULT STE. MARIE, 17,912 pop.; 4,967 homes; 97.4% radio; 4,838 radio homes; Chippewa Co.; TV alloc: Chans. 8, 10, 28, *34. WSOO, 250W-D, lOOw-N, 1230kc, ABC, Conlan D 6.00 6.00 10.00 16.00 24.00 40.00 N 8.00 8.00 14.00 24.00 36.00 60.00 STURGIS, 7,786 pop.; St. Joseph Co. WSTR, 500w, 1460kc, McGillvra D 2.50 4.75 7.50 12.00 18.00 30.00 N 2.50 4.75 7.50 12.00 18.00 30.00 TRAVERSE CITY, 16,974 pop.; 4,196 homes; 96.4% radio; 4,045 radio homes; Grand Traverse Co.; TV alloc: Chans. 7, 20, *26. WTCM, 250w, 1400kc, MBS, KBS, Hol man (Sold in combination with WATZ, Alpena, WATT, Cadillac, & WMBN, Petoskey, Mich.) D 10.50 20.00 42.50 62.50 105.00 N 12.50 25.00 60.00 100.00 150.00 WEST BRANCH, 2,098 pop.; Ogemaw Co.; TV alloc: Chan. 21. WYANDOTTE, 36,846 pop.; 10,266 homes; 99.1% radio; 10,174 radiohomes; Wayne Co. WJJW (FM), Chan. 276, 103.1mc, lkw (No rates available) For the Best in radio in NORTHERN MICHIGAN contact HIL F. BEST Representatives of Radio Station WHAK ROGERS CITY ?age 96, August 18, 1952 • Marketbook BROADCASTING • Telecasting