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COOKING AT DETROIT?
LOOK . . .
AT OUR RETAIL SALES COVERAGE
$3,833,635,000
LOOK . . .
AT OUR FOOD SALES COVERAGE
$867,300,000
LOOK . . .
AT OUR GEN. MDSE. SALES COVERAGE
$504,620,000
LOOK . . .
AT OUR DRUG SALES COVERAGE
$152,283,000
In our 3 primary counties
W ayne O akland M acomb C ounties
(WOMC ... our FM affiliate)
We sell coverage in terms of potential sales. Not just "square miles"
WEXL
ROYAL OAK
DETROIT, MICHIGAN
MICHIGAN'S OLDEST INDEPENDENT SERVING 856,640 RADIO HOMES FOR 26 YEARS
Jacob B. Sparks, Pres. & Gen. Mgr. Garnet G. Sparks, V.P. & Ch. Eng. Gordon A. Sparks, Sedy.-Treas. & Mgr.
MICHIGAN
SPOT RATE FINDER
( Continued from page 95)
OWOSSO, 15,948 pop.; 4,896 homes; 98.3% radio; 4,813 radio homes; Shiawassee Co.
WOAP, 250W-D, 1080kc
SB 1M 5M 15M 30M 1 Hr
D 4.50 4.50 9.00 18.00 27.00 45.00
N 6.00 6.00 12.00 24.00 36.00 60.00
WOAP-FM, Chan. 276, 103.1mc, lkw, McGillvra
N
2.00 4.00 8.00 12.00 20.00
PETOSKEY, 6,468 pop.; Emmet Co.; TV alloc: Chan. 31.
WMBN, 250w, 1340kc, MBS, KBS, Holman
(Sold in combination with WTCM, Traverse City, WATZ, Alpena & WATT, Cadillac, Mich.)
D 10.50 20.00 42.50 62.50 105.00
N 12.50 25.00 60.00 100.00 150.00
PONTIAC, 73,681 pop.; 20,072 homes; 98.3% radio; 19,731 radio homes; Oakland Co.; TV alloc: Chan. 44.
WCAR, lkw-D, 1130kc, Pearson
D 15.60 45.00 65.00 95.00 130.00
WCAR-FM, Chan. 258, 99.5mc, 25kw, Bonus
PORT HURON, 35,725 pop.; 10,814
homes; 98.3% radio; 10,630 radio
homes; St. Clair Co.; TV alloc: Chan. 34.
2 AM affiliates, average 1-time rates D 5.00 6.00 12.00 24.00 36.00 60.00 N 6.00 7.00 14.00 28.00 42.00 70.00
WHLS, 250w, 1450kc, MBS, Pulse
D 4.00 6.00 12.00 24.00 36.C0 60.00
N 4.00 6.00 12.00 24.00 36.00 60.00
WTTH, lkw, 1380kc, ABC, Weed
D 6.00 6.00 12.00 24.00 36.00 60.00
N 8.00 8.00 16.00 32.00 48.00 80.00
ROGERS CITY, 3,873 pop.; Presque Isle Co.; TV alloc: Chan. 24.
WHAK, lkw-D, 960kc
D 3.50 3.50 7.00 14.00 23.50 35.25
ROYAL OAK, 46,898 pop.; 13,223 homes; 99.6% radio; 13,170 radio homes; Oakland Co.
WEXL, 250w, 1340kc, GiU-Keefe & Perna.
D 15.00 30.00 45.00 75.00 125.00
N 15.00,30.00 45.00 75.00 125.00
WOMC (FM), Chan. 282, 104.3mc, 18kw, Bonus
Note: All rates one-time. Population, home and radio home figures given for cities over 10,000. Sources: See foreword.
SAGINAW, 92,918 pop.; 26,739 homes; 97.9% radio; 26,177 radio homes; Saginaw Co.; TV alloc: Chans. 51, 57.
2 AM affiliates, average 1-time rates
SB 1M 5M 15M 30M 1 Hr D 9.13 9.13 17.57 32.50 52.40 78.1 N 12.73 12.73 24.63 45.60 77.10 128.50
WKNX, lkw-D, 1210kc, GiU-Keefe &> Perna
D 7.50 7.50 15.00 28.00 45.00 75.00
WSAM, 250w, 1400kc, NBC, HeadleyReed
D 9.25 9.25 17.15 33.00 52.80 77.20
N 13.20 13.20 23.75 46.20 79.20 132.00
WSGW, lkw, 790kc, MBS, Pearson
D 9.00 9.00 18.00 32.00 52.00 80.00
N 12.25 12.25 25.00 45.00 75.00 125.00
SAULT STE. MARIE, 17,912 pop.; 4,967 homes; 97.4% radio; 4,838 radio homes; Chippewa Co.; TV alloc: Chans. 8, 10, 28, *34.
WSOO, 250W-D, lOOw-N, 1230kc, ABC, Conlan
D 6.00 6.00 10.00 16.00 24.00 40.00 N 8.00 8.00 14.00 24.00 36.00 60.00
STURGIS, 7,786 pop.; St. Joseph Co.
WSTR, 500w, 1460kc, McGillvra
D 2.50 4.75 7.50 12.00 18.00 30.00
N 2.50 4.75 7.50 12.00 18.00 30.00
TRAVERSE CITY, 16,974 pop.; 4,196 homes; 96.4% radio; 4,045 radio homes; Grand Traverse Co.; TV alloc: Chans. 7, 20, *26.
WTCM, 250w, 1400kc, MBS, KBS, Hol
man
(Sold in combination with WATZ, Alpena, WATT, Cadillac, & WMBN, Petoskey, Mich.) D 10.50 20.00 42.50 62.50 105.00
N 12.50 25.00 60.00 100.00 150.00
WEST BRANCH, 2,098 pop.; Ogemaw Co.; TV alloc: Chan. 21.
WYANDOTTE, 36,846 pop.; 10,266 homes; 99.1% radio; 10,174 radiohomes; Wayne Co.
WJJW (FM), Chan. 276, 103.1mc, lkw (No rates available)
For the Best in radio in NORTHERN MICHIGAN
contact
HIL F. BEST
Representatives of
Radio Station WHAK
ROGERS CITY
?age 96, August 18, 1952 • Marketbook
BROADCASTING • Telecasting