Broadcasting Telecasting (July - Sept 1952)

MICHIGAN MARKET DATA BY COUNTIES (Continued from page 97 1950 1950 1950 1940 Percentage Urban Rural County Population Population Increase Population Population Keweenaw 2,918 4.004 —27.1 2,918 Lake 5.257 4.798 9.6 5,257 Lapeer 35,794 32,116 11.5 6,143 29,651 Leelanau 8,647 8,436 2.5 8,647 Lenawee 64,629 53,110 21.7 25,186 39,443 Livingston 26,725 20,863 28.1 4,353 22,372 Luce 8,147 7,423 9.8 2,802 5,345 Mackinac 9,287 9,438 1.6 2,946 6,341 Macomb 184,961 107.638 71.8 128,732 56,229 Manistee 18.524 18.450 0.4 8,642 9,882 Marquette 47,654 47,144 1.1 32,636 15,018 Mason 20,474 19,378 5.7 9,506 10,968 Mecosta 18,968 16,902 12.2 6,736 12,232 Menominee 25,299 24,883 1.7 11,151 14,148 Midland 35,662 27,094 31.6 14,285 21,377 Missaukee 7,458 8.034 —7.2 7,458 Monroe 75,666 58,620 29.1 22,162 53,504 Montcalm 31,013 28,581 8.5 6.668 24,345 Montmorency 4,125 3,840 7.4 4,125 Muskegon 121,545 94,501 28.6 85,245 36,300 Newaygo 21,567 19,286 11.8 3,056 18,511 Oakland 396,001 254,068 55.9 286,928 109,073 Oceana 16,105 14,812 8.7 16,105 Ogemaw 9,345 8,720 7.2 9,345 Ontonagon 10,282 11,359 —9.5 10,282 Osceola 13,797 13,309 3.7 13,797 Oscoda 3,134 2,543 23.2 3,134 Otsego J 6,435 5,827 10.4 6,435 Ottawa 73,751 59,660 23.6 31,216 42,535 Presque Isle 11,996 12,250 —2.1 3,873 8,123 Roscommon 5,916 3,668 61.3 5,916 Saginaw 153,515 130,468 17.7 105,939 47,576 St. Clair 91,599 76,222 20.2 49,266 42,333 St. Joseph 35,071 31,749 10.5 14,571 20,500 Sanilac 30,837 30,114 2.4 30,837 Schoolcraft 9,148 9,524 —3.9 5,086 4,062 Shiawassee 45,967 41,207 11.6 19,142 26,825 Tuscola 38,258 35,694 7.2 5,994 32,264 Van Buren 39,184 35,111 11.6 5,629 33,555 Washtenaw 134,606 80,810 66.6 86,698 47,908 Wayne 2,435,235 2,015,623 20.8 2,358,903 76,332 Wexford 18,628 17,976 3.6 10,425 8,203 Note: For sources see foreword. 1951 Retail Sales, copyright 1952 "Sales 1950 Percentage 1940 1951 Retail Sales Radio Homes Radio Radio Homes (S 000) 1950 Homes 916 1,730 8,928 2,374 18,743 7,782 1,646 2,590 49,445 5,668 13,319 6,219 5,368 7,068 9,689 2,027 20,922 9,486 1,182 35,023 6,292 109,138 4,696 2,659 2,996 3,907 923 1,738 21,183 3,106 1,920 42,992 26,525 11,031 9,006 2,559 13,523 10,591 12,434 34,585 671,076 5,465 Management." Further reproduction unlicensed. 1949 1950 Farm Income Automobiles 1949 Mfg. Employment 1949 Mf; Taxab Payro 1st Q 871 95.1 Q71 Oil 1 212 OU,ODiJ 729 160 1 1d fih 1,566 90.5 Q71 oil 3 670 fi17 0^7 1 601 8,723 97.7 4,023 11 fii d 1 fi Rfid Rd7 11 068 900 fit^l fif OuO, VK 2,232 94.0 A no QQQ ^ 977 9 Rfil R9R 2 958 100 Ifi fif 18,349 97.9 9fi RRfi 75 166 1 7 979 dfJ7 23 355 9 018 7 91fi fif 7,626 98.0 R RR1 27 230 fi 1Q7 711 o,iy 1,101 9 645 1 214 874 0( 1,532 93.1 7 7fi7 fi 11 1 0,011 Afic: QfiQ *±uiJ,yuo 1 696 667 idri fif 2,414 01 9 yo.z 1 fi 1 7Q 1U,1 1 y 8 912 611 024 2 067 148 65 0( 48,852 98.8 1 Q1Q i.yoy 154 183 1 fi ft^fi IfiQ iu,oou,ooy 62 450 14 995 19 0' iu, y t 4,897 Rfi A 0D.1 6 738 17 602 1 Rfi7 1 in 5 813 2 040 1 148 0C 12,879 QR 7 R 191 45 926 1 fiQ^ 1R1 1 ,UaO ,000 12 849 2 854 1 700 OC 5,989 QR 1 yo.o 1 R 0^1 24 781 1 R99 fiR9 0,0 — . 0 u _ 6 704 1 458 Q71 fif y io, ul 5,094 94.9 11 9Q9 1 7 1 fi7 1 1 ,10 I 1 R9fi 9d1 5 621 722 d97 fif 6,856 Q7 fi y / .u 828 20 037 d d7R fifiQ 1,1 1 o,uuy 7 496 2 842 1 849 0( 9,398 Q7 fi y / .u 9 fidd 30 227 1 fi7R 9Q7 0,0 1 o,<iy 1 12 018 8 138 r 1 7fi nr 0,1 1 OtvL Q1 ^ 14 882 5 524 9 5 5 ft ^fil 2 259 15 5 OC on ARO Q7 PI Q^fl yoo 71 796 1 9 ^fifi 409 26 245 8 156 7 540 OC O 1 K.A Qfi ^ yo.o d7R <± i o 1C CQQ OD .DuO R ^77 Q1 9 O,0 1 1 ,it±4 11 150 3 546 9 ^qi nr i nan 92 2 2 777 4 416 fi9fi dfil 1 311 53 19 0C *iA 1G1 o^oyo QR 9 808 147 858 1 fifil fidl 0,DUO,U10 37 241 22 837 1 q Rfid fir iy ,ooi,ul Si QQR Q^ 1 yo.o 1 ^Q 1 ,DDif 1 7 917 d fi75 1fi9 1,0 I D , ±0 — 7 97fi 1 494 Q^fi nr 1 ftQ fid 7 QQ fi yy .v 3 182 421 792 Q 9QR 911 y ,£.uo ,^io 147 380 40 183 IK RKfi fin A AQQ d 13 416 K OOfi OfiQ ^ fi1 R 01 1 1^7 fill *> AQR Ql 4 236 1 fi ^9ft 1U , D-o 1 77R 1 1fi 9 Q9R 1 fiR 1UO ^R nr 9 R71 yo.y 91 QQR •lo . jy 0 9 108 1 97fi fi^1 1,^ 1 0 .OD 1 2 694 826 KQQ fifi ooy ,uu 1 71^ O, loo 95 6 667 12 291 1 fidl filfi O , Uil , UO U 4 460 372 210 00 R^7 92 9 6 923 2 338 R91 dfiR D — 1 , 1DO 948 20 7 00 1 R91 93 4 13 549 6 998 R77 RRR Oil ,300 2 175 245 187 0() 20 908 98 7 1 394 79 293 1 1 9fi7 R1 7 ll,—1-' J ,01 1 25 803 8 675 fi t^id fin 9 Qfid — . yui Q1 ^ yo.o 5 956 9 947 9 fii fi fifii 3 497 698 fi9R fifi 1,011 Qd ^ 5 484 R 71 fi 0, ( 1U 152 484 2 386 ■3 36 00" AO fid.fi Q7 R y i .0 1 fi7Q 0,0 1 y 1 fii fi^Q 100, uoy 1 ^ dQ^ fi^fi io,iyo,oou dQ 917 91 ^fi^ — 1 ,ouo I 7 fifiQ fifi. I I ,uoy,uu 9fi fi91 98 1 d ^RQ 105 044 Q 7R9 99^ y , i u_ ,__o 31 012 Q R97 7 QQQ fifil 1 ,yyy,uu' 1U, / Oo 97 3 1 fi fifiR d9 fiflfi 1^,UOU fi 71 1 R1^ O, 1 1 1 ,000 1 1 191 1 79 O.l 1 1 77fi fifi 0, / /u,uu R 71fi 0, 10D 07 fi d dl^ 90 7QE* zy, l vD I 7 ^Ifi 11^ I I ,uOO,OOo 1 fi Q^9 370 231,00 2,426 94.8 25,692 9,489 442,277 2,615 713 379,00 13,225 97.8 1,772 48,501 9,408,996 16,040 5,841 4,557,00 10,220 96.5 1,069 35,305 15,522,515 13,187 946 778,00 12,073 97.1 5,112 40,798 10,151,875 14,259 2,043 1,301,00 34,135 98.7 13,200 159,234 11,741,340 41,741 19,088 15.403,00 662,352 98.7 1,517 3,257,650 6,019,974 797,797 535,679 491,228,00 5,257 96.2 6,409 20,828 1,278,227 5,677 1,876 138.00i MINNESOTA SPOT RATE FINDER ALBANY, 1,196 pop.; Stearns Co. KASM, 500w-D, 1150kc, KBS, Continental SB 1M 5M 15M 30M 1 Hr D 1.50 3.50 6.00 10.00 15.00 30.00 N 1.50 3.50 6.00 10.00 15.00 30.00 ALBERT LEA, 13,545 pop.; 4.155 homes; 98.1% radio; 4,076 radio homes; Freeborn Co.; TV alloc: Chan. 57. KATE, 250w, 1450kc, ABC, Buhner & Johnson, Rambeau, Conlan (Minneapolis) D 6.00 7.00 12.00 24.00 36.00 60.00 N 7.00 8.00 16.00 32.00 48.00 80.00 Douglas ALEXANDRIA, 6,319 pop.; Co.; TV alloc: Chan. 36. KXRA, 250w, 1490kc, Lawson D 9.00 18.00 38.25 60.00 N 12.00 22.50 45.00 75.00 AUSTIN, 23,100 pop.; 6,621 homes; 98.7% radio 6.535 radio homes; Mower Co.; TV alloc: Chans. 6, 51. KAUS, lkw, 1480kc, MBS, Pearson D 7.20 12.00 24.00 36.00 60.00 N 12.00 20.00 40.00 60.00 100.00 BEMIDJI, 10,001 pop.; 3,068 homes; 95.1% radio; 2,918 radio homes; Beltrami Co.; TV alloc: Chan. 24. KBUN, 250w, 1450kc, MBS, Lawson, Crossley D 2.50 3.00 6.00 12.00 18.00 30.00 N 4.50 6.00 12.00 24.00 36.00 60.00 Note: All rates one-time. Population, home and radio home figures given for cities over 10,000. Sources: See foreword. Page 98, August 18, 1952 • Marketbook BRAINERD, 12,637 pop.; 3,842 homes; 96.9% radio; 3,723 radio homes; Crow Wing Co.; TV alloc: Chan. 12. KLIZ, 250w, 1400kc, MBS, Lawson, Walker SB 1M 5M 15M 30M 1 Hr D 4.00 6.00 9.00 20.00 30.00 50.00 N 6.00 8.00 12.00 30.00 45.00 75.00 BRECKENRIDGE, 3,623 pop.; Wilkin Co. KBMW, 250w, 1450kc, Lawson D 4.00 4.00 7.50 15.00 25.00 40.00 N 5.00 5.00 10.00 30.00 40.00 50.00 CLOQUET, 7,685 pop.; Carlton Co.; TV alloc: Chan. 44. WKLK, 250w, 1230 kc, Continental D 2.75 2.75 20.63 30.94 51.56 N 3.00 3.00 22.05 34.38 57.06 CROOKSTON, 7,352 pop.; Polk Co.; TV alloc: Chan. 21. KROX, lkw, 1260kc, Cooke, Lawson D 6.25 12.50 25.00 37.50 62.50 N 8.00 16.00 32.00 48.00 80.00 DETROIT LAKES, 5,787 pop.; Becker Co.; TV alloc: Chan. 18. KDLM, lkw-D, 1360kc D 3.75 5.25 9.00 18.00 36.00 60.00 DULTJTH, 104,511 pop.; 31,290 homes; 98.3% radio; 30,758 radio homes; St. Louis Co.; TV alloc (Duluth-Superior, Wis.): 3, 6, *8, 32, 38. 3 AM affiliates, average 1-time rates D 7.03 7.13 11.48 21.92 38.00 67.50 N 13.00 13.50 21.40 41.50 73.00 126.67 MARKET INDICATORS FOR MINNESOTA CLASSIFICATIONS FIGURES YR. FIGURES YR Population 2,982,483 '50 2,792,300 '4( Urban Population 1,624,914 '50 (1) 1,390,098 '4( Rural Population 1,357,569 '50 (1) 1,402,202 '4( 845,757 '50 728,359 '4( 97.7% '50 91.2% '4( 835,275 '50 647,499 '4( Retail Sales $3,094,894,000 '51 $2,896,613,000 '4i 1,217,450 '51 1,168,887 '5( 947,000 '52 641,000 '4e New Construction . $ 530,100,000 '51 $ 176,100,000 '4( Farm Income . $ 960,586,759 '49 $ 636,860,599 '4 Internal Revenue Collections. . . $ 785,404,721 '51 $ 629,726,416 '5( (1) Old urban definition of Census Bureau. Note: 1951 Retail Sales, copyright 1952 "Sales Management." unlicensed. For other sources see foreword. Further reproduction KDAL, 5kw, 610kc, CBS, Avery-Knodel, Hooper SB 1M 5M 15M 30M 1 Hr D 9.00 9.00 15.00 30.00 45.00 75.00 N 18.00 18.00 30.00 60.00 90.00 150.00 WEBC, 5kw, 1320kc, NBC, Hollingbery, Buhner & Johnson 7.00 12.00 10.00 18.00 20.00 37.50 WREX. lOkw-D, 5kw-N, 1080kc, MBS, Weed D 5.25 5.25 9.45 15.75 31.50 52.50 N 9.00 9.00 16.20 27.00 54.00 90.00 ELY, 5,474 pop.; St. Louis Co.; TV al loc: Chan. 16. EVELETH, 5,872 pop.; St. Louis Co. WEVE, 250w, 1340kc, MBS, KBS, Law son, Conlan, BMB SB 1M 5M 15M 30M 1 Hi D 4.50 9.00 18.00 27.00 45.0( N 6.00 15.00 30.00 45.00 75.0( FAIRMONT, 8,193 pop.; Martin Co.; TV alloc: Chan. 40. KSUM, lkw, 1370kc, MBS, Rambeau Conlan D 3.51 5.40 9.00 18.00 27.00 45.0C N 5.85 9.00 15.00 30.00 45.00 75.0( FARIBAULT, 16,028 pop.; 3,724 homes 97.3% radio; 3,623 radio homes; Rice Co.; TV alloc: Chan. 20. KDHL, lkw, 920kc, Lawson, BMB D 4.00 6.00 12.00 24.00 36.00 60.0C N 6.00 8.00 16.00 32.00 48.00 80.0C (Continued on page 100) BROADCASTING • Telecasting^ 37.50 75.00 75.00 140.00