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MICHIGAN MARKET DATA BY COUNTIES
(Continued from page 97
1950 1950
1950 1940 Percentage Urban Rural
County Population Population Increase Population Population
Keweenaw 2,918 4.004 —27.1 2,918
Lake 5.257 4.798 9.6 5,257
Lapeer 35,794 32,116 11.5 6,143 29,651
Leelanau 8,647 8,436 2.5 8,647
Lenawee 64,629 53,110 21.7 25,186 39,443
Livingston 26,725 20,863 28.1 4,353 22,372
Luce 8,147 7,423 9.8 2,802 5,345
Mackinac 9,287 9,438 1.6 2,946 6,341
Macomb 184,961 107.638 71.8 128,732 56,229
Manistee 18.524 18.450 0.4 8,642 9,882
Marquette 47,654 47,144 1.1 32,636 15,018
Mason 20,474 19,378 5.7 9,506 10,968
Mecosta 18,968 16,902 12.2 6,736 12,232
Menominee 25,299 24,883 1.7 11,151 14,148
Midland 35,662 27,094 31.6 14,285 21,377
Missaukee 7,458 8.034 —7.2 7,458
Monroe 75,666 58,620 29.1 22,162 53,504
Montcalm 31,013 28,581 8.5 6.668 24,345
Montmorency 4,125 3,840 7.4 4,125
Muskegon 121,545 94,501 28.6 85,245 36,300
Newaygo 21,567 19,286 11.8 3,056 18,511
Oakland 396,001 254,068 55.9 286,928 109,073
Oceana 16,105 14,812 8.7 16,105
Ogemaw 9,345 8,720 7.2 9,345
Ontonagon 10,282 11,359 —9.5 10,282
Osceola 13,797 13,309 3.7 13,797
Oscoda 3,134 2,543 23.2 3,134
Otsego J 6,435 5,827 10.4 6,435
Ottawa 73,751 59,660 23.6 31,216 42,535
Presque Isle 11,996 12,250 —2.1 3,873 8,123
Roscommon 5,916 3,668 61.3 5,916
Saginaw 153,515 130,468 17.7 105,939 47,576
St. Clair 91,599 76,222 20.2 49,266 42,333
St. Joseph 35,071 31,749 10.5 14,571 20,500
Sanilac 30,837 30,114 2.4 30,837
Schoolcraft 9,148 9,524 —3.9 5,086 4,062
Shiawassee 45,967 41,207 11.6 19,142 26,825
Tuscola 38,258 35,694 7.2 5,994 32,264
Van Buren 39,184 35,111 11.6 5,629 33,555
Washtenaw 134,606 80,810 66.6 86,698 47,908
Wayne 2,435,235 2,015,623 20.8 2,358,903 76,332
Wexford 18,628 17,976 3.6 10,425 8,203
Note: For sources see foreword. 1951 Retail Sales, copyright 1952 "Sales
1950 Percentage 1940
1951 Retail Sales
Radio Homes Radio Radio Homes (S 000)
1950 Homes
916
1,730
8,928
2,374 18,743
7,782
1,646
2,590 49,445
5,668 13,319
6,219
5,368
7,068
9,689
2,027 20,922
9,486
1,182 35,023
6,292 109,138
4,696
2,659
2,996
3,907 923
1,738 21,183
3,106
1,920 42,992 26,525 11,031
9,006
2,559 13,523 10,591 12,434
34,585 671,076
5,465
Management." Further reproduction unlicensed.
1949 1950 Farm Income Automobiles
1949 Mfg. Employment
1949 Mf; Taxab Payro 1st Q
871
95.1
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1 212
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MINNESOTA
SPOT RATE FINDER
ALBANY, 1,196 pop.; Stearns Co. KASM, 500w-D, 1150kc, KBS, Continental
SB 1M 5M 15M 30M 1 Hr D 1.50 3.50 6.00 10.00 15.00 30.00 N 1.50 3.50 6.00 10.00 15.00 30.00
ALBERT LEA, 13,545 pop.; 4.155 homes; 98.1% radio; 4,076 radio homes; Freeborn Co.; TV alloc: Chan. 57.
KATE, 250w, 1450kc, ABC, Buhner & Johnson, Rambeau, Conlan (Minneapolis)
D 6.00 7.00 12.00 24.00 36.00 60.00 N 7.00 8.00 16.00 32.00 48.00 80.00
Douglas
ALEXANDRIA, 6,319 pop.;
Co.; TV alloc: Chan. 36. KXRA, 250w, 1490kc, Lawson D 9.00 18.00 38.25 60.00
N 12.00 22.50 45.00 75.00
AUSTIN, 23,100 pop.; 6,621 homes;
98.7% radio 6.535 radio homes;
Mower Co.; TV alloc: Chans. 6, 51. KAUS, lkw, 1480kc, MBS, Pearson D 7.20 12.00 24.00 36.00 60.00
N 12.00 20.00 40.00 60.00 100.00
BEMIDJI, 10,001 pop.; 3,068 homes; 95.1% radio; 2,918 radio homes; Beltrami Co.; TV alloc: Chan. 24.
KBUN, 250w, 1450kc, MBS, Lawson, Crossley
D 2.50 3.00 6.00 12.00 18.00 30.00 N 4.50 6.00 12.00 24.00 36.00 60.00
Note: All rates one-time. Population, home and radio home figures given for cities over 10,000. Sources: See foreword.
Page 98, August 18, 1952 • Marketbook
BRAINERD, 12,637 pop.; 3,842 homes;
96.9% radio; 3,723 radio homes;
Crow Wing Co.; TV alloc: Chan. 12. KLIZ, 250w, 1400kc, MBS, Lawson,
Walker
SB 1M 5M 15M 30M 1 Hr
D 4.00 6.00 9.00 20.00 30.00 50.00 N 6.00 8.00 12.00 30.00 45.00 75.00
BRECKENRIDGE, 3,623 pop.; Wilkin Co.
KBMW, 250w, 1450kc, Lawson
D 4.00 4.00 7.50 15.00 25.00 40.00
N 5.00 5.00 10.00 30.00 40.00 50.00
CLOQUET, 7,685 pop.; Carlton Co.; TV
alloc: Chan. 44. WKLK, 250w, 1230 kc, Continental D 2.75 2.75 20.63 30.94 51.56
N 3.00 3.00 22.05 34.38 57.06
CROOKSTON, 7,352 pop.; Polk Co.; TV
alloc: Chan. 21. KROX, lkw, 1260kc, Cooke, Lawson D 6.25 12.50 25.00 37.50 62.50
N 8.00 16.00 32.00 48.00 80.00
DETROIT LAKES, 5,787 pop.; Becker
Co.; TV alloc: Chan. 18. KDLM, lkw-D, 1360kc D 3.75 5.25 9.00 18.00 36.00 60.00
DULTJTH, 104,511 pop.; 31,290 homes; 98.3% radio; 30,758 radio homes; St. Louis Co.; TV alloc (Duluth-Superior, Wis.): 3, 6, *8, 32, 38.
3 AM affiliates, average 1-time rates D 7.03 7.13 11.48 21.92 38.00 67.50 N 13.00 13.50 21.40 41.50 73.00 126.67
MARKET INDICATORS FOR MINNESOTA
CLASSIFICATIONS
FIGURES
YR.
FIGURES
YR
Population
2,982,483
'50
2,792,300
'4(
Urban Population
1,624,914
'50
(1) 1,390,098
'4(
Rural Population
1,357,569
'50
(1) 1,402,202
'4(
845,757
'50
728,359
'4(
97.7%
'50
91.2%
'4(
835,275
'50
647,499
'4(
Retail Sales
$3,094,894,000
'51
$2,896,613,000
'4i
1,217,450
'51
1,168,887
'5(
947,000
'52
641,000
'4e
New Construction
. $ 530,100,000
'51
$ 176,100,000
'4(
Farm Income
. $ 960,586,759
'49
$ 636,860,599
'4
Internal Revenue Collections. .
. $ 785,404,721
'51
$ 629,726,416
'5(
(1) Old urban definition of Census Bureau.
Note: 1951 Retail Sales, copyright 1952 "Sales Management." unlicensed. For other sources see foreword.
Further reproduction
KDAL, 5kw, 610kc, CBS, Avery-Knodel, Hooper
SB 1M 5M 15M 30M 1 Hr
D 9.00 9.00 15.00 30.00 45.00 75.00 N 18.00 18.00 30.00 60.00 90.00 150.00
WEBC, 5kw, 1320kc, NBC, Hollingbery, Buhner & Johnson
7.00 12.00
10.00 18.00
20.00 37.50
WREX. lOkw-D, 5kw-N, 1080kc, MBS, Weed
D 5.25 5.25 9.45 15.75 31.50 52.50 N 9.00 9.00 16.20 27.00 54.00 90.00
ELY, 5,474 pop.; St. Louis Co.; TV al loc: Chan. 16.
EVELETH, 5,872 pop.; St. Louis Co. WEVE, 250w, 1340kc, MBS, KBS, Law son, Conlan, BMB
SB 1M 5M 15M 30M 1 Hi D 4.50 9.00 18.00 27.00 45.0(
N 6.00 15.00 30.00 45.00 75.0(
FAIRMONT, 8,193 pop.; Martin Co.; TV
alloc: Chan. 40. KSUM, lkw, 1370kc, MBS, Rambeau Conlan
D 3.51 5.40 9.00 18.00 27.00 45.0C N 5.85 9.00 15.00 30.00 45.00 75.0(
FARIBAULT, 16,028 pop.; 3,724 homes 97.3% radio; 3,623 radio homes; Rice Co.; TV alloc: Chan. 20. KDHL, lkw, 920kc, Lawson, BMB D 4.00 6.00 12.00 24.00 36.00 60.0C N 6.00 8.00 16.00 32.00 48.00 80.0C
(Continued on page 100) BROADCASTING • Telecasting^
37.50 75.00 75.00 140.00