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announcement
UNFOLDED COPIES
of the
1952
Telecasting
MAP
(inserted in 1952 Marketbook)
ARE AVAILABLE AT THESE PRICES
Single Map — $1.00 5 copies — $4.50 10 copies — $8.50 25 copies — $20.00 50 copies — $37.50 100 copies — $70.00
BROADCASTING • TELECASTING
Readers' Service National Press Bldg. Washington 4, D. C.
COTTONWOOD
WorthingtonQ]
MARTIN
:airmont(T]
MINNESOTA
SPOT RATE FINDER
(Continued from page 98)
FERGUS FALLS, 12,917 pop.; 3,222 homes; 97.4% radio; 3,138 radio homes; Otter Tail Co.; TV alloc: Chan. 16.
KGDE, lkw-D, 500w-N, 1250kc, MBS,
Walker
SB 1M 5M 15M 30M 1 Hr
D 4.00 6.00 12.00 18.00 36.00 60.00 N 6.00 8.00 16.00 24.00 48.00 80.00
GRAND RAPIDS, 6,019 pop.; Itasca Co.; TV alloc: Chan. 20.
KBZY, 250w, 1490kc, MBS D 4.00 4.00 7.00 14.00 21.00 N 6.00 6.00 10.00 20.00 30.00
35.00 50.00
HASTINGS, 6.560 pop.; Dakota, Washington Cos.; TV alloc: Chan. 29.
SUBBING, 16,276 pop.; 4,870 homes; 98.3% radio; 4,787 radio homes; St. Louis Co.; TV alloc: Chan. 10.
WMFG, 250w, 1240kc, NBC
D 2.80 2.80 4.15 8.30 15.20 27.60
N 4.80 4.80 7.20 14.40 26.40 48.00
INTERNATIONAL FALLS, 6,269 pop.; Koochiching Co.; TV alloc: Chan. 11.
Note: All rates one-time. Population, home and radio home figures given for cities over 10,000. Sources: See foreword.
LITTLE FALLS, 6,717 pop.; Morrison Co.; TV alloc: Chan. 14.
KLTF, 500w-D, 960kc, Power-Johns
SB 1M 5M 15M 30M 1 Hr D 2.50 2.50 4.00 9.00 15.00 24.00 N 3.00 3.00 5.00 10.50 17.50 27.00
MANKATO, 18,809 pop.; 5,334 homes; 97.5% radio; 5,201 radio homes; Blue Earth Co.; TV alloc: Chan. 15.
2 AM affiliates, average 1-time rates D 4.00 6.00 12.00 24.00 36.00 60.00 N 6.00 8.00 16.00 32.00 48.00 80.00
KTOE, 5kw-D, lkw-N, 1420kc, ABC
D 4.00 6.00 12.00 24.00 36.00 60.00
N 6.00 8.00 16.00 32.00 48.00 80.00
KYSM, 250w, 1230kc, NBC, Meeker,
Conlan, BMB D 4.00 6.00 12.00 24.00 36.00 60.00 N 6.00 8.00 16.00 32.00 48.00 80.00
KYSM-FM, Chan. Meeker, Bonus
278, 103.5mc, 47kw,
MARSHALL, 5,923 pop. alloc: Chan. 22.
Lyon Co.; TV
KMHL, 250w, 1400kc, MBS, ABC, Pearson
D 4.00 6.00 12.00 24.00 36.00 60.00 N 6.00 8.00 16.00 32.00 48.00 80.00
MINNEAPOLIS, 521,718 pop.; 159,108 homes; 98.7% radio; 157,040 radio homes; Hennepin Co.; TV alloc. (Minneapolis-St. Paul) : *2, 4 (WCTNTV Minneapolis), 5 (KSTP-TV Minneapolis), 9, 11, 17, 23.
4 AM affiliates, average 1-time rates
SB 1M 5M 15M 30M 1 Hr D 29.12 40.62 58.92 88.62 135.00 225.00 N 43.33 66.25 60.00 165.00 251.25 418.75
4 AM non-affiliates, average 1-time
rates ' D 6.25 8.35 18.41 34.58 57.25 100.95 N 10.00 12.00 35.10 63.50 100.00 180.00
KEYD, 5kw-D, 1440kc, Rambeau
D 6.00 8.00 14.00 28.00 48.00 80.00
KSTP, 50kw, 1500kc, NBC, Petry
D 30.00 50.00 60.00 100.00 150.00 250.00
N 80.00 100.00 200.00 300.00 500.00
KSTP-FM, Chan. 271, Bonus
102.1mc, 2kw,
KSTP-TV, Chan. 5, 17.3kw-aur.; 24.7kw
vis.; NBC, Petry D 90.00 121.15 157.50 180.00 270.00 450.00 N 180.00 242.30 315.00 360.00 540.00 900.00
Page 100, August 18, 1952
Marketbook
(Continued on page 102) BROADCASTING • Telecasting