Broadcasting Telecasting (July - Sept 1952)

MISSOURI MARKET DATA BY COUNTIES 1950 1940 County Population Population Adair 19,689 20,246 Andrew 11,727 13,015 Atchison 11,127 12,897 Audrain 23.829 22,673 Barry 21,755 23,546 Barton 12,678 14,148 Bates 17,534 19,531 Benton 9,080 11.142 Bollinger 11,019 12,898 Boone 48,432 34,991 Buchanan 96.826 94.067 Butler 37,707 34,276 Caldwell 9,929 11,629 Calloway 23,316 23.094 Camden 7.861 8,971 Cape Girardeau 38,397 37,775 Carroll 15,589 17,814 Carter 4,777 6,226 Cass 19,325 19.534 Cedar 10.663 11,697 Chariton 14,944 18,084 Christian 12,412 13,538 Clark 9,003 10,166 Clay 45,221 30,417 Clinton : 11,726 13,261 Cole 35,464 34,912 Cooper 16,608 18,075 Crawford 11,615 12,693 Dade 9,324 11,248 Dallas 10,392 11,528 Daviess 11,180 13.398 DeKalb 8,047 9,751 Dent 10,936 11,763 Douglas 12,638 15,600 Dunklin 45,329 44,957 Franklin 36,046 33,868 Gasconade 12,342 12,414 Gentry 11,036 13,359 Greene 104,823 90,541 Grundy 13,220 15,716 Harrison 14,107 16,525 Henry 20,043 22.313 Hickory 5,387 6,506 Holt 9,833 12,476 Howard 11.857 13.026 Howell 22,725 22,270 Iron 9,458 10,440 Jackson 541,035 477,828 Jasper 79,106 78,705 Jefferson 38,007 32,023 Johnson 20,716 21,617 Knox 7,617 8,878 Laclide 19,010 18,718 Lafayette 25,272 27.856 Lawrence 23,420 24,637 Lewis 10,733 11.490 Lincoln 13,478 14,395 Linn 18,865 21,416 Livingston 16,532 18,000 McDonald 14,144 15,749 Macon 18,332 21,396 Madison 10,380 9,656 Maries 7,423 8,638 Marion 29,765 31,576 Mercer 7,235 8,766 Miller 13,734 14,798 Mississippi 22,551 23,149 Moniteau 10,840 11,775 Monroe 11,314 13.195 Montgomery 11.555 12,442 Morgan 10,207 11.140 New Madrid 39,444 39,787 Newton 28,240 29,039 Nodaway 24,033 25.556 Oregon 11,978 13,390 Osage 11,301 12,375 Ozark 8.856 10.766 Pemiscot 45,624 46,857 Perry 14,890 15,358 Pettis 31,577 33,356 Phelps 21,504 17,437 Pike 16,844 18,327 Platte 14,973 13.862 Polk 16.062 17.400 Pulaski 10,392 10,775 Putnam 9,166 11,327 Ralls 8,686 10,040 Randolph 22,918 24,458 Ray 15,932 18.584 Reynolds 6,918 9,370 Ripley 11,414 12,606 St. Charles 29,834 25 562 St. Clair 10,482 13,146 St. Francois 35.276 35.950 St. Louis 406,349 274,230 Ste. Genevieve 11,237 10.905 Saline 26.694 29.416 Schuyler 5.760 6,627 Scotland 7.332 8.557 Scott 32.842 30,377 Shannon 8,377 11,831 Shelby 9,730 11,224 Stoddard 33,463 33,009 Stone 9.748 11.298 Sullivan 11,299 13,701 Taney 9,863 10.323 Texas 18,992 19,813 Vernon 22,685 25.5% Warren 7,666 7,734 Washington 14,689 17.492 Wayne 10,514 12,794 Webster 15,072 17,226 Worth 5,120 6,345 Wright 15,834 17,967 1950 1950 Percentage Urban Rural 1950 Increase Population Population Homes 1951 1950 Percentage 1940 Retail Sales Radio Homes Radio Radio Homes (S 000) 1949 k c 1949 Taxab: 1949 1951 Mfg. Em Payrol Farm Income Automobiles ployment IstQt —2.8 11,110 8,579 6,233 5,840 93.7 4,731 20,637 $ 4,843,517 —10.0 11,727 3.750 3,581 95.5 3,020 5,870 8,630,077 —13.7 11,127 3,445 3,307 96.0 2,910 11.367 10,397,450 5.1 14,247 9,582 7,595 7,147 94.1 5,322 23,331 9,227,291 —7.6 4,031 17,724 6,517 6,028 92.5 4,150 17,535 6,260,853 —10.4 3,233 9,445 4,237 3,907 92.2 2,697 9,352 5,443,778 —10.2 3,333 14,201 5,881 5,416 92.1 3,839 13,034 9,410,196 —18.5 9,080 2,943 2,660 90.4 1,841 6,961 4,029,160 —14.6 11,019 2,986 2,553 85.5 1,536 3,465 2,669,033 38.4 31,974 16,458 13,105 11,703 89.3 8,121 46,248 6,612,213 2.9 81,270 15,556 28,684 27,221 94.9 22,659 95,824 7,665.098 10.0 15,064 22,643 10,466 9,011 86.1 4,537 26,742 4,643,570 —14.6 9,929 3,439 3,233 94.0 3,610 9,549 5,966,404 1.0 10,052 13,264 6,113 5,587 91.4 3,804 13,621 7,046,641 —12.4 7,861 2,416 2,182 90.3 1,360 3,854 1,746,875 1.6 25,285 13,112 11,177 10,495 93.9 7,582 40,856 6,717,932 —12.5 4,380 11,209 5,035 4,738 94.1 4,044 12,630 10,277,929 —23.5 4,777 1,355 1,171 86.4 719 2,085 433,006 —1.1 2,530 16,795 6,344 5,894 92.9 4,212 17.173 10,016,617 —8.8 2,618 8,045 3,577 3,219 90.0 1,907 6,948 3,714,491 —17.4 14,944 4,816 4,522 93.9 3,722 11.436 9,556,733 —8.3 12,412 3,813 3,497 91.7 2,277 6,604 5,424,049 —11.4 9,003 2,901 2,683 92.5 2,062 7,835 5,628,593 48.7 28,982 16,239 14,030 13,399 95.5 7,547 43,135 11,300,276 —11.6 . 3,446 8,280 3,960 3,711 93.7 3,008 15.166 13,280,857 1.6 25,099 10,365 9,358 8,899 95.1 6,740 36,677 3.978,265 —8.1 6,686 9,922 5,032 4,614 91.7 3.291 14,084 8,553,406 —8.5 381 11.234 3,523 3,083 87.5 1.806 6,511 2,452,152 —17.1 9,324 3,086 2,838 92.0 2,041 6,612 4.885,300 —9.8 10,392 3,201 2,899 90.6 1,732 7,099 3,420,095 —16.6 11,180 3,825 3,550 92.8 2,800 8.298 7,479,524 —17.5 124 7,923 2,758 2,604 94.4 2,162 5,545 7,144,208 —7.0 3,611 7,325 3,312 2,974 89.8 1,728 7.771 1,877,618 —19.0 12,638 3,495 3,111 89.0 1,900 5,173 3,416,098 0.8 12,081 33,248 12,202 10,970 89.9 6.578 34,054 18,782,622 6.4 12,405 23,641 10,765 9,979 92.7 6.390 29,069 7,984,878 —0.6 2,523 9,819 3,819 3,433 89.9 2,172 10,992 2,803,743 —17.4 11,036 3,737 3,580 95.8 3,023 9,924 7,214,859 15.8 75,549 29,274 33,176 31,351 94.5 21,599 108,360 10,008.983 —15.9 6,157 7,063 4,590 4.296 93.6 3,659 14,151 4,929,012 —14.6 2,714 11,393 4,562 4,270 93.6 3,600 11,330 9,207,204 —10.2 6,075 13,968 6,640 6.122 92.2 4,630 18,567 7,256,216 —17.2 5,387 1,773 1,615 91.1 1,129 2,626 2,381,457 —21.2 9.833 3,246 3,071 94.6 2,749 9,648 7,190,763 —9.0 3,144 8,713 3,641 3.357 92.2 2,639 8,422 6.145,106 2.0 4,918 17,807 6,734 5,859 87.0 3,323 13,761 3,458,113 —9.4 9,458 2,533 2,191 86.5 1,290 5,173 1,031,118 13.2 504,113 36,922 174,553 169,316 97.0 128.680 870,240 11,115,968 0.5 55,482 23,624 26,443 24,671 93.3 18,408 90,346 7,510,532 18.7 14,055 23,952 11,128 10,538 94.7 6.970 26,039 3,821,229 —4.2 6,857 13,859 6,540 6,036 92.3 4,315 14,251 10.716,812 —14.2 7,617 2.560 2,394 93.5 1.926 4,184 5,053.411 1.6 6,808 12,202 5,641 5,037 89.3 2,862 15.145 4,296,123 —9.3 8,502 16,770 8,015 7,446 92.9 5,865 25,474 13,625,147 —4.9 4,893 18,527 7,449 6,875 92.3 4,777 12,864 7,709,178 —6.6 10,733 3,480 3,292 94.6 2,710 9,063 5,934,385 —6.4 13,478 4,470 4,162 93.1 2,956 12,761 7,131,109 —11.9 8,982 9,883 6,396 5,987 93.6 5,014 17,521 7,259,505 —8.2 8,694 7,838 5,253 4,948 94.2 3.972 18,207 6,669,128 —10.2 14,444 4,214 3,801 90.2 2,240 11,163 4,105,267 —14.3 4,152 14,180 6,141 5,705 92.9 4,642 13,745 7,335,098 7.5 3,696 6,684 3,032 2,644 87.2 1,464 7,425 1,205,760 —14.1 7.423 2,115 1,791 84.7 1,058 2,626 2,213,753 —5.7 20.386 9,379 9,722 9,197 94.6 7,683 32,470 6,536,994 —17.5 7,235 2,416 2,271 94.0 1,882 5,150 4,846,388 —7.2 2,766 10,968 4,059 3,661 90.2 2,338 9,616 4,176,949 —2.9 8,534 14,017 5,776 4,915 85.1 2,891 15,955 11,514,544 —7.9 2,627 8,213 3,470 3,189 91.9 2,241 8,202 4,740,887 —14.3 11,314 3,778 3,536 93.6 2,866 10,647 7,425,134 —7.1 11,555 3,822 3,554 93.0 2,597 8,728 4,936,490 —8.4 10,207 3,166 2,872 90.7 1,703 7,008 3,187,974 —0.9 5,399 34,045 9,581 8,585 •89.6 4,907 21,751 21,159,168 —2.8 7,126 21,114 8.594 7,906 92.0 5.250 17,117 5,858,839 —6.0 6,834 17,199 7.315 6,920 94.6 5,709 20,965 16,102,359 —10.5 11,978 3,429 2,970 86.6 1,750 5,345 3,046,716 —8.7 11,301 3,038 2,625 86.4 1,523 6,276 4,279,219 —17.7 8,856 2,399 1,991 83.0 1,143 2,602 1,883,641 —2.6 11,916 33,708 11,829 10,102 85.4 6,167 26,036 19.682,791 —3.0 4,591 10,299 3,987 3,536 88.7 2,472 11,375 5,724.148 —5,3 20,354 11,223 10,076 9,660 93.1 7,584 33,988 9,699,142 23.2 9,354 12,150 6.090 5,329 87.5 2,827 18,207 2,257.568 —8.1 4,389 12,455 5.586 5,195 93.0 4,088 15,516 8,698,949 8.0 14.973 4,577 4,312 94.2 2,976 8,551 8,417,514 —7.7 3,482 12.5°0 5.122 4,671 91.2 3.007 13,416 7,247.869 3.6 10,392 3,219 2,974 92.4 1,852 7,920 1,942,933 —19.1 9.166 3. OSS 2,811 92.9 2,167 4,873 4,720,988 —13.5 51 8.628 2,779 2.607 93.8 2,071 4,315 5,445,267 —6.3 13,115 9.803 7,841 7,347 93.7 5,891 20,915 4,953,964 —14.3 4,335 11.597 5,356 5,008 93.5 4,079 11,752 8,535,679 —26.2 6,918 1,859 1,567 84.3 924 2,633 969.456 —9.5 11,414 3,253 2,804 86.2 1,550 4,946 1,649,973 16.7 14,314 15.5?0 8.505 8,054 94.7 5,207 23,631 8,189.241 —20.3 10,482 3,514 3,184 90.6 2,136 5,903 4,140.535 — 1.9 13,331 21.945 9.854 9,292 94.3 6,758 25,525 2,078,347 48 2 ot 1 ,0 i £ 58.777 114.362 111 *JQQ Q7 A 68 339 j.,oyo,uuu 3 0 3,992 7,245 2 970 2,729 91 9 1 739 7,771 3,113,168 —9.3 1L686 15^008 8!ll5 7',547 93.0 6^018 24,305 14[633!857 —13.1 5,760 1,940 1,839 94.8 1.593 4.946 3.039,779 7.332 2.516 2,333 94.7 1,924 6.303 5,548,133 8.1 14,763 18.079 9.195 8,478 92.2 5,428 27,994 9,316,640 — 29.2 8,377 2,341 2.004 85.6 1.364 2,601 1,255,073 9.730 3,451 3,254 94.3 2,559 8,056 D,OZl,OOU 1 4 A CO/1 4,0,64 ^5,839 8,998 8,134 90.4 4.546 iq iQi 1 A fie;7 coo 14,00 t ,DZO 7 9,748 2,852 2,470 86.6 O QOft Aoyu Q {\KA QAf\ o,uo4,y3u — 17.5 11 299 3 694 3 432 92.9 2,644 7,244 6,069,637 — 4.5 9^863 2,957 2,561 86.6 1,401 5^687 1 1782,714 —4.1 18,992 5,567 4,966 89.2 2,662 9,216 4.490,579 —11.3 14,676 6,758 6,197 91.7 4,778 19,092 6.998,103 —0.9 7,666 2,378 2,181 91.7 1.364 6,540 2,967,714 —16.0 14,689 3,902 3,301 84.6 1,864 6,500 1,840,529 —17.8 10.514 2.894 2,492 86.1 1,505 4,464 1,218,967 —12.5 15,072 4,522 4,165 92.1 2,857 10,602 5,176,541 —19.3 5,120 1,667 1,579 94.7 1,354 4,234 3,791,761 —11.9 3,106 12,728 4,771 4,289 89.9 2,497 12,757 3,988,809 (1) 770 $ 351,00 0,006 Z.4O0. <J ■iy <L 11 f.UU 157 53,00< QQ y<3 39,00* 91 37,001 91,001 1,076 655,00( D,OoO,UUI 993 375.00S 355 142,001 1.170 626,00( • * 3,513 1.765,00( 231 79.00C * 356 164.00C * * 235 91,00( * * • * 6,915 141 2,263 822 237 * 14 28 18 399 * 720 4,225 1,673 * 5,789 254 5.004.00C 42.00C 1.143.00C 395.001 87,00( * 3.00C 7,oor 4.00C 120.00C • 272.00C 1,979.000 821,000 * 3.053.00C 115,000 (1) Missouri automobile registrations are not compiled on a county basis. Total 1951 passenger registrations for the state: 1,320,113 * Figures for this county not available except in combination with other counties. Note: For sources see foreword. 1951 Retail Sales, copyright 1952 "Sales Management." Further reproduction unlicensed. Page 110, August 18, 1952 • Marketbook * * 956 477,000 * * * * 127 34.000 751 241.000 53 568 38 617 5.831 3,532i000 4 034 3 085 000 '490 224!000 * * 718 274,000 1.281 534.000 951 469,000 0 iyo,uuu 717 289,000 571 258,000 52 15,000 178 61,000 • 298 139,000 2.815 1,548,000 * * 603 236,000 627 236,000 406 150,000 227 80.000 274 126,000 148 75,000 434 245.000 742 367,000 194 108,000 * * 210 44,000 * # 911 426.000 1,280 625.000 1,467 726.000 781 321,000 707 403,000 46 21,000 #■ * 457 147,000 478 301,000 1,389 710.000 81 36.000 * * 84 21.000 2.263 1.396,000 * * 1 62 23.000 12,337 8.614,000 1,316 822.000 1,887 972,000 * * 1,897 891.000 * 133 58.000 1,402 596.000 * * 88 26.000 * * * 127 53.000 471 252,000 478 179,000 * * 2,263 1,396.000 *» * BROADCASTING • Telecasting