Broadcasting Telecasting (July - Sept 1952)

MONTANA MARKET DATA BY COUNTIES 1 QC.A 1 OCl 1 73 1 1949 1. 1950 1950 1940 Percentage Urban Rural 1950 1950 Percentage 1940 Retail Sales 1949 1951 Median Fan bounty Population Population Increase Population Population Homes Radio Homes Radio Radio Homes ($000) Farm Income Automobiles Income Employed 6 671 ft Q4*3 — o.y *J 9ftQ 3,403 2,162 2,047 94.7 1,710 9,563 * Q 91 7 99ft •p o,zi 1 ,ZZO 2 196 •fi9 fl59 2 802 9 824 iu,ny K 7 9,824 2,503 2,413 96.4 1,940 8,123 y, ioy,ooo 2 443 2 459 3 122 8 516 Q E^fift y ,300 11 n 8,516 2,304 2,226 96.6 1,868 7,238 7 717 4A4 i ,1 1 1 ,1U1 2 029 2 633 2 897 9 Q99 1 1; — lo.o 2,922 868 830 95.6 712 2,780 0 4QR c;4A «5,lOO,01U 937 2 917 1 172 10 241 1 1 RfiPi ll,ODu 1o 7 9 79fl 7 cn ' ,011 3,122 3,022 96.8 2,643 7 919 1 ,Z1Z ft 4AH ft1 d 2 786 2 371 3,482 2 798 *? 9QA 14 7 11, i 2,798 810 782 96.6 703 1 R09 l,0oZ 4 91 A 9^9 1,ZlU,ZOZ 689 2 315 1 064 53 027 41 QQQ 9ft 1 QQ 01 A oy ,zii 13,813 15,730 15,352 97.6 11,051 ft7 ftAA 0 / ,ouu 1 1 flftft 9KO ll,UOO,OOo 17 017 3 714 19 742 6 974 ■ 4 7 6,974 2,113 2,075 98.2 1,809 7 4A4 1 9. Q74 ftftfi. io,y 1 1,000 2 533 3 779 2 751 12 661 1 A 499 91 £=. 9,243 3,418 3,754 3,623 96.5 2,584 1 Q OftO lo.oOo o,zuo, l U1 3 986 3 301 5 008 '? Q J 1,uDo — lo.D 3,946 1,132 1,114 98.4 1,040 4,519 9 Q4^ RQH z,yio,oyu 1 365 2 400 1 401 9 092 ft fil ft 0,010 o.o R 9d4 0,Z01 O QQQ 0,000 2,693 2,636 97.9 1,996 1 1 400 4 ftl ft. 1,000,010 3 076 3 355 2,412 16 553 1 fi97 91 e; Zl .0 1 1 9C?4 11,Z01 OQQ o.zyy 4,197 4,105 97.8 3,643 1 9 AOft qoo 7^a 4 652 3 470 6 863 3 660 9 71Q o, i iy 1 ft — 1.0 3,660 1,004 970 96.6 813 4 QE4 1,o01 o Aid. ^ftfi (j,U11,OOU 1 142 2 917 1 253 1 A OI K 1 A A4A 11,U1U a o 6,573 7,442 4,210 4,101 97.4 3,415 1 £ 7AR 10, lUO n Qic 7ftft 10,010, t oo 4 555 3 256 5 578 1 q T Vi nor) 31 495 94 971 9Q 1 Q 4Qfl lo.iyu 9,649 9,417 97.6 6,043 34 375 O, I OJ,UOl 10 433 3 133 10,313 .all o+i n 21 902 18 269 1 Q Q iy .y 11 ,oZO 1 fl R77 1U,0 / ( 6,443 6,243 96.9 4,335 9=1 091 Z0,oZl 9 574 411 7 491 3,263 7 993 lacier* 2 172 2 641 17ft — 1 I .O 9 1 79 z,i /Z ftftK 000 641 96.4 578 1 QOfi i,«jyo o 094 940 3,001, zio 609 878 9 645 y,u«3i ft Q O.O *J 791 o, /Zl 5,924 2,584 2,463 95.3 1,780 1A fifi7 1U,00 1 9 ^9A 1 99 2 620 3 313 3 088 1 337 1 607 1 ft ft 10. o 1 Q07 41 Q iiy 419 100.0 394 ^94 OZ1 1 QOft Qftl i,yuo,yoi 440 533 2 773 3 401 1 ft ^ 10. 0 9 770 Q94 yzi 894 96.7 883 9 ftf^Q 1 Klft QOQ 1 ,oio,y^y 826 3 167 1 175 ill 14 285 7 4 / .1 ft flftfl ft 1 QQ o,iyy 4 1 E£9 1,10Z 4,057 97.7 3,137 1 X. 771 ID, 111 c 079 79Q 0,0 i£i, 1 ZO 4 515 3 514 5 590 4 014 4 664 — lo.y A fll 4 1,U11 1 1 AO 1,071 97.2 977 2 612 1 QA1 d.^9 i,yui ,ioz 1 006 2 395 1 324 3 200 0,000 19 4 O 9flf» 942 917 97.3 891 9 7^4, Z, lOI ft ft47 74ft 0,01 1 , IIO 1 306 3 300 1 176 13 835 i 4qa io,iyu 9 ft 1 Q QQc; 3,991 3,883 97.3 2,948 Q QftQ y,yoy c 704 A=i1 O, !o1,UDl 3 508 2 126 4 504 fewis & Clark. . 24 540 99 1 **1 i n q lu.y 1 7 £^Q1 1 ( ,001 ft QRQ o,yoy 7 ftl 1 i ,011 7,383 97.0 5,743 26 471 4 99fi Ififi IfZZOtlOO 8 244 3 830 10 537 li qtItt 9 1 an 9 9aq 1 9. — l.o 9 1 QA 647 626 96.8 546 2 264 A 1 fiQ c;i Q i,ioy,oiy 860 3 813 884 i. n coin 8 693 7 ftft9 I ,oo^ lU.o Q ftQO 9 ftftQ z,ooy 2,586 96.9 1,828 5 967 571 490 2 635 3 118 2 713 ■ cConc 3 258 3 798 14 2 1 9^R o,ZOO yi i 915 96.6 836 1 964 1,'xUO ,09 J. 1 128 3 139 1 303 5 998 7 9Q4 17ft 1 f .O ^ QQQ o.yyo 1 H4A 1,011 1,789 97.0 1,603 3 579 * O ,tPO 1 ,JOa 1 631 2 643 2 381 9 07Q 9 9*17 7 1 — 1 .1 9 Q7Q Z,U it) ftRQ ooy 639 96.9 537 1 479 9 ^94 4Q7 Z,OZ1, 10 1 669 836 £j YIG Td. 1 9 OR1 9 1 9 1 9 flQI 7A0 680 96.7 547 1 452 1=»7 9fi^ IO 1 ,ZOO 561 3 273 728 '[issoula 35 493 OQ (VI ft 22 2 99 4CK. 1 fVflft 10,119 97.3 7,313 39 541 9 ^IQfi 157 11 396 3,284 12 601 4aq C 717 ■J, J 1 < 4 — D.I 9 QRft Z.OOO 9 e=.t;o z,ooz 1 7^1 1, (01 1,704 97.3 1,425 5 007 9 fi99 7J11 Z,OZ£, 1 01 1 745 3 385 1 941 1 1 QQQ 1 1 f^Rft 9 7 7 ftft*? 1 ,ooo 4 01 ft 1,olO O 7ftft ■3, 1 OO 3,638 96.6 2,923 14 558 1,Oi7l,U 1 U 4 312 3 273 4 673 1 1 A9fi l,Uoo — D.u 1 fl9ft 1,UZ0 OAft oUO 298 97.3 256 583 1 77ft 7fi0 I, ( I O, I OU 335 467 flora QT4 7 QQ9 1 Q 7 ft 004 1 Q94 i,yzi 1,864 96.9 1,822 6 184 4 045 9fl4 1 935 2 844 2 272 fi *?Q9 ft 71 ft D, I ID 4 ft — l.o ft OQ9 o,oyz 1 7KQ i, ioy 1,710 97.2 1,492 8 096 ft 4,75 Q07 0,*± 1 0,i7U 1 2 451 3 581 2 279 9 Q 1 RQ 1 A Q — 11. 0 9 ftQO z.oyo 7Qft 764 96.0 637 1 133 5 47Q 41 A 810 3 217 1 160 R TA1 ft 1 c?9 9 4 Q 77Q 9 M9 Z,0Zz 1 77R 1, / to 1,724 97.1 1,487 • 4 967 0 97ft 144 o,z 1 0,111 2 027 3 365 2 214 9 *?77 9 41 n 1 4 1.1 9 077 Z,o 1 f 7ftft lUO 678 96.1 521 2 008 9 95Q 9Q5 702 3 000 831 1 9 Q7Q a q u.y 9 fl7Q Z,0 IO 1 A 490 lU,1Zo 4 A74 1,U 11 3,952 97.0 2,971 9 816 ft 091 157 3 742 2 233 4 760 1 A QRft 1 A 9AQ 1 K 3,987 ft 07Q o,«5 /y 9 Q4ft z,yio 2,861 97.1 2,226 12 248 7 Q57 507 1 ,yo 1 ,fu 1 3 146 2 750 3 580 Q ^ftA Q ftflfi y.ouo 9 *? *5.0 9 c;R7 Z,00 i 7 A90 9 K.QQ z,oyy 2,531 97.4 1,990 12 746 5 fi4ft R7fi 0)010,0 1 0 2 816 2 742 3 230 fi *^7A ft 477 1 4 1.1 ft S7A 0,0 t\J 1 770 1, i to 1,702 96.0 1,293 5 104 ft. 959 Q94. o,^oz,y^i 1 612 2 524 2 214 ft GOT 6,926 0.8 6,983 9 91 ft Z.Z10 2,127 96.0 1,555 3 971 1 ftftfi QftQ i,ooo,yoy 9 noQ 2 525 2 565 ft R7/1 7,814 — 14.6 6,674 1,938 1,895 97.8 1,700 7 132 4 ftfifi R5Q i,oou,uoy 2 363 9 fi99 Z,Ooo 9 910 Z,olU lr It rot* Pmir 48 422 co 907 Q A — y.u OQ 07Q oo,o i y 1 A A4ft 1 ^ R7A 10,0 1 U 15,263 97.4 14,543 55 414 flirt 005 14 373 3 430 18 632 ^ 4i fi ^ ftQ4 4 Q — i.y c; 41 ft 0,110 41 ft 0,110 1 fi1 1 1,011 1,571 97.5 1,340 4 431 4 Q49 t?4ft 1,i7l^,OlO 1 729 2 519 2 006 ^ R91 O 71 Q 9 Q 0 ft91 1 A^9 1,U0Z 1,018 96.8 883 3 952 9 K7A ftftft 0,0 1 U,OOD 1 130 2 736 1 495 7 9*?9 ft Q99 4 K 1.0 7 909 1 ,zoz 2,020 97.7 1,699 7 959 1 0 1 59 fiOO 9' 549 3 135 2 780 fi ftfi7 ft 7ftQ o, (oy 1 4 1.1 O fl^Q 9 ftAQ 9 AQ1 1,980 97.5 1663 8 208 5 Q59 R79 2 480 3 917 2 884 *aa ci l t*o 1 409 1 4QQ i,iyy ft e; — 0.0 1 4A9 °Qft oyo 372 94.7 300 1 256 9 A95 Q.QQ 909 oyo 51 7 01 1 11 353 1 ^ 1 fti 9c; 9 O Q91 o,OZl 7 ^*?9 l ,0oZ 3 253 3,178 97.7 3,528 11 553 ft Q99 OAft o,yoz,yuo 3 523 9 9ftA O,Z0U 4 1 70 1,1 IU heatland 3,187 3,286 —3.0 3,187 964 943 97.8 780 3,585 2,940,998 1,216 3,045 1,263 ibaux 1,907 2,161 —11.8 1,907 522 522 100.0 486 1,434 1,916,664 634 482 55,875 41,182 35.7 35,497 20,378 16,761 16,359 97.6 10,134 74,219 10,507,430 19,645 3,581 21,402 sllowstone Natl. Park 58 43 58 29 ote: For sources see foreword. 1951 Retail Sales, copyright 1952 "Sales Management." Further reproduction unlicensed. NEBRASKA SPOT RATE FINDER LLIANCE, 7,891 pop.; Box Butte Co.; TV alloc: Chans. 12, 21. COW, 250w, 1400kc SB 1M 5M 15M 30M 1 Hr 5.00 10.00 20.00 30.00 50.00 4.00 8.00 15.00 25.00 45.00 EATRICE, 11,813 pop.; 3,901 homes; 96.0% radio; 3,745 radio homes; Gage Co.; TV alloc: Chan. 40. WBE, 250w, 1450kc, MBS, Conlan 4.50 5.00 12.00 20.00 30.00 50.00 5.50 6.50 18.00 30.00 40.00 60.00 tOKEN BOW, 3,396 pop.; Custer Co.; TV alloc: Chan. 14. -NT, lkw-D, 1280kc 7.00 7.00 12.00 21.00 36.00 50.00 7.00 7.00 12.00 21.00 36.00 60.00 »LUMBUS, 8,884 pop.; Platte Co.; TV alloc: Chan. 49. rSK, lkw-D, 900kc 7.00 7.00 13.00 19.50 37.50 65.00 >te: All rates one-time. Population, me and radio home figures given for ies over 10,000. Sources: See foreird. FAIRBURY, 6,395 pop.; Jefferson Co.; TV alloc: Chan. 35. FALLS CITY, 6,203 pop.; Richardson Co.; TV alloc: Chan. 38. FREMONT, 14,762 pop.; 4,729 homes; 96.8% radio; 4,578 radio homes; Dodge Co.; TV alloc: Chan. 52. D 5.00 N 6.00 homes; 96.5% radio; 6,828 radio homes; Hall Co.; TV alloc: Chans. 11, 21. KMMJ, lkw, 750kc, ABC, H-R Representatives D 12.00 12.00 24.00 48.00 72.00 120.00 N 12.00 12.00 24.00 48.00 72.00 120.00 (Sold in combination with KXXX Colby, Kansas) MBS, Conlan 15M 30M lHr 18.33 19.50 30.00 37.50 50.00 65.00 22,682 pop.; 7,067 ROADCASTING • (Continued on page 115) Telecasting MARKET INDICATORS FOR NEBRASKA CLASSIFICATIONS FIGURES YR. FIGURES YR. Population 1,325,510 '50 1,315,834 '40 Urban Population 621,905 '50 (1) 514,148 '40 Rural Population 703,605 '50 (1) 801,686 '40 Total Homes 394,662 '50 360,744 '40 Percentage Radio 95.8% '50 84.7% '40 Radio Homes 370,994 '50 298,790 '40 Retail Sales $1,521,869,000 '51 $1,313,883,000 '48 Automobiles 608,484 '51 569,497 '50 Telephones 418,000 '52 284,200 '45 New Construction $ 156,200,000 '47 $ 72,600,000 '40 Farm Income $ 779,559,589 '49 $ 543,215,984 '44 Internal Revenue Collections... $ 333,762,674 '51 $ 261,366,873 '50 (1) Old urban definition of Census Bureau. Note: 1951 Retail Sales, copyright 1952 "Sales Management." Further reproduction unlicensed. For other sources see foreword. August 18, 1952 • Marketbook, Page 113