Broadcasting Telecasting (July - Sept 1952)

NEW MEXICO SPOT RATE FINDER ( Continued from page 121 ) CARLSBAD, 17,975 pop.; 5,170 homes; 93.8% radio; 5,356 radio homes; Eddy Co.; TV alloc: Chans. 6, 23. KAVE, 250w, 1240kc, CBS, Taylor SB 1M 5M 15M 30M 1 Hr D 6.75 6.75 12.00 18.00 27.00 45.00 N 9.00 9.00 15.00 24.00 36.00 60.00 KPBM, lkw-D, 740kc D 6.00 7.50 24.00 36.00 60.00 CLAYTON, 3,515 pop.; Union Co.; TV alloc: Chan. 27. KLMX, 250w, 1450kc D 2.45 4.25 8.30 14.50 24.15 N 2.45 4.25 8.30 14.50 24.15 CLOVIS, 17,318 pop.; 5,149 homes; 94.1% radio; 4,845 radio homes; Curry Co.; TV alloc: Chans. 12, 35. KCLV, lOOw, 1240kc (CP) KICA, lkw, 980kc, MBS, Avery-Knodel D 4.50 6.00 10.00 16.00 24.00 40.00 N 6.00 9.00 15.00 24.00 36.00 60.00 DEMING, 5,672 pop.; Luna Co.; TV alloc: Chan. 14. FARMINGTON, 3,637 pop.; San Juan Co.; TV alloc: Chan. 17. KVBC, 250w, 1240kc, KBS, Clark D 2.80 2.80 .4.50 10.00 15.00 25.00 N 2.80 2.80 4.50 10.00 15.00 25.00 GALLUP, 9,133 pop.; McKinley Co.; TV alloc: Chans. 3, *8, 10. KGAK, 250w, 1230kc, KBS, McGillvra D 3.00 4.50 7.50 12.00 18.00 30.00 N 3.00 4.50 7.50 12.00 18.00 30.00 HOBBS, 13,875 pop.; 4,179 homes; 91.8% radio; 3,836 radio homes; Lea Co.; TV alloc: Chan. 46. Note: All rates one-time. Population, home and radio home figures given for cities over 10,000. Sources: See foreword. KWEW, 250w, 1490kc, MBS, KBS, Taylor SB 1M 5M 15M 30M 1 Hr D 5.00 5.00 12.00 16.00 24.00 40.00 N 8.00 8.00 15.00 24.00 36.00 60.00 LAS CRUCES, 12,325 pop.; 3,348 homes; 87.7% radio; 2,936 radio homes; Dona Ana Co.; TV alloc: Chan. 22. KOBE, 250w, 1450kc, MBS D 5.00 5.00 10.00 18.00 25.00 45.00 N 7.50 7.50 15.00 25.00 40.00 60.00 LAS VEGAS, 7,494 pop.; San Miguel Co.; TV alloc: Chan. 14. KFUN, 250w, 1230kc, MBS, Best D 4.50 4.50 7.50 12.00 18.00 30.00 N 4.50 4.50 7.50 12.00 18.00 30.00 LORDSBURG, 3,525 pop.; Hidalgo Co.; TV alloc: Chan. 23. LOS ALAMOS, 9,934 pop.; Los Alamos Co.; TV alloc: Chan. 2. KRSN, 250w, 1490kc, Young D 3.00 4.50 7.50 12.00 18.00 30.00 N 4.50 6.75 11.25 18.00 27.00 45.00 LOVINGTON, 3,134 pop.; Lea Co.; TV alloc: Chan. 27. PORTALES, 8,112 pop.; Roosevelt Co.; TV alloc: Chan. 22. KENM, 250w, 1450ke, Taylor D 5.00 5.00 9.60 15.00 21.50 36.00 N 5.00 5.00 9.60 15.00 21.50 36.00 RATON, 8,241 pop.; Colfax Co.; TV alloc: Chans. 46, *52. KRTN, 250w, 1490kc, MBS, Best, BMB D 3.00 3.00 6.00 9.60 14.40 24.00 N 3.00 3.00 6.00 9.60 14.40 24.00 ROSWELL, 25,738 pop.; 7,618 homes; 91.3% radio; 6,955 radio homes; Chaves Co.; TV alloc: Chans. *3, 8, 10. KGFL, 250w, 1400kc, Taylor D 6.75 6.75 12.00 18.00 27.00 45.00 N 9.00 9.00 15.00 24.00 36.00 60.00 KSWS, 250w, 1230kc, ABC, McGillvra D 4.50 5.25 8.25 15.00 30.00 52.50 N 4.50 5.25 8.25 15.00 30.00 52.50 MARKET INDICATORS FOR NEW MEXICO CLASSIFICATIONS Population Urban Population Rural Population Total Homes Percentage Radio Radio Homes Retail Sales Automobiles Telephones New Construction Median Family Income Farm Income Employed Internal Revenue Collections. FIGURES YR. 681,187 341,889 339,298 177,128 90.9% 168,680 586,668,000 258,838 131,100 127,500,000 2,301 154,748,469 206,544 80,516,053 FIGURES YR yc a 50 531,818 '40 50 (1) 1/6,401 '40 50 (1) 355,417 '40 50 129,475 9 A 40 '40 50 53.2% 50 f* i* /* Art 66,609 '4 ) 51 $ 475,663,000 4: '51 237,741 '50 '52 53,300 '45 '47 $ 41,500,000 '40 '49 '44 '49 $ 81,974,896 '50 140,169 '40 '51 % 57,906,231 '50 (1) Old urban definition of Census Bureau. Note: 1951 Retail Sales, copyright 1952 "Sales Management." Further reproduction unlicensed. For other sources see foreword. * * * SANTA FE, 27,998 pop.; 7,103 homes; 89.5% radio; 6,357 radio homes; Santa Fe Co.; TV alloc: Chans. 2, *9, 11. 2 AM affiliates, average 1-time rates SB 1M 5M 15M 30M 1 Hr D 3.00 5.75 8.75 14.00 21.00 35.00 N 4.50 7.88 13.13 21.00 31.50 52.50 KTRC, 250w, 1400kc, ABC, Young D 3.00 4.50 7.50 12.00 18.00 30.00 N 4.50 6.75 11.25 18.00 27.00 45.00 KVSF, lkw, 1260kc, CBS, Weed D 6.00 10.00 16.00 24.00 40.00 N 9.00 15.00 24.00 36.00 60.00 SILVER CITY, 7,022 pop.; Grant Co.; TV alloc: Chans. *10, 12. KSIL, 250w, 1340kc, CBS, Taylor SB 1M 5M 15M 30M 1 Hr D 5.00 5.00 10.00 16.00 24.00 40.00 N 5.00 5.00 10.00 16.00 24.00 40.0C SOCORRO, 4,334 pop.; Socorro Co.; TvfP alloc: Chan. 15. TRUTH OR CONSEQUENCES (formerly HOT SPRINGS), 4,563 pop.; Sierra Co.; TV alloc: Chan. 10. KCHS, 250w, 1400kc, Continental D 1.25 2.40 4.80 9.60 16.80 N 1.25 2.40 4.80 9.60 16.80 28.80 28.80 ; TV TUCUMCARI, 8,419 pop.; Quay Co alloc: Chan. 25. KTNM, 250w, 1400kc, MBS D 4.50 6.00 12.00 *10.00 35.00 60.00 N 4.50 6.00 12.00 *10.00 35.00 60.00 * (15-min. rate non-commissionable — no frequency discount) * * * NEW MEXICO MARKET 1950 County Population Bernalillo 145,673 Catron 3,533 Chaves 40,605 Colfax 16,761 Curry 23,351 De Baca 3,464 Dona Ana 39,557 Eddy . 40,640 Grant 21,649 Guadalupe 6,772 Harding 3,013 Hidalgo 5,095 Lea 30,717 Lincoln 7,409 Los Alamos 10,476 Luna 8,753 McKinley 27,451 Mora 8,720 Otero 14,909 Quay 13,971 Rio Arriba 24,997 Roosevelt 16,409 Sandoval 12,438 San Juan 18,292 San Miguel 26,512 Santa Fe 38.153 Sierra 7,186 Socorro 9,670 Taos 17,146 Torrance 8,012 Union 7,372 Valencia 22,481 1940 Population Percentage Increase 1950 Urban Population 69,391 109.9 111,571 4,881 —27.6 23,980 69.3 25,738 18,718 —10.5 8,241 18,159 28.6 17,318 3,725 —7.0 30,411 30.1 12,325 24,311 67.2 26,219 20.050 8.0 7,022 8,646 —21.7 4,374 —31.1 4,821 5.7 3,525 21,154 45.2 17,009 8,557 —13.4 9,934 6,457 35.6 5,672 23,641 16.1 11,696 10,981 —20.6 10,522 41.7 6,783 12,111 15.4 8,419 25,352 —1.4 14,549 12.8 8,112 13,898 —10.5 17,115 6.9 3,637 27,910 —5.0 13,763 30,826 23.8 27,998 6,962 3.2 4,563 11,422 —15.3 4,334 18,528 —7.5 11.026 —27.3 9,095 —18.9 3,515 20,245 11.0 4,495 1950 Rural Population 34,102 3.533 14,867 8,520 6,033 3,464 27,232 14,421 14,627 6,772 3,013 1.570 13,708 7,409 542 3,081 15,755 8,720 8,126 5,552 24,997 8,297 12,438 14,655 12,749 10,155 2,623 5,336 17,146 8,012 3,857 17,986 1950 Homes 40,346 949 10,954 4,446 6,877 1,002 9,656 11,095 5,767 1,628 748 1,372 8,995 2,006 2,801 2,337 5,697 2,052 3,849 4.012 5,635 4,667 2,625 4,193 6,098 9.536 2,455 2,361 3.876 1,978 2,057 5.058 DATA BY COUNTIES 1951 Retail Sales ($ 000) 159,848 1,233 45,154 15,450 30,642 3,712 30,702 41.935 18,830 4,676 1,852 5,636 37,523 5,070 2,645 970 8,444 2,283 19,728 333 1,970 1,315 11,269 2,069 16,071 1,039 7,769 91.9 2,087 14,257 87.8 743 2,675 89.5 1,385 9,403 85.7 2,029 14,494 89.3 4,074 35,747 87.8 877 6,083 86.6 881 4,745 87.2 921 6,456 93.5 970 4,185 92.1 1,366 7,375 88.2 1,427 11,079 1950 Percentage 1940 Radio Homes Radio Radio Homes 12,688 550 3,955 3,014 3,502 490 3,695 3,867 2,993 551 450 737 4,254 1,094 37,966 865 10,089 4,121 6,458 929 8,420 10,263 5,317 1,436 677 1,243 8,401 1,850 2,647 2,108 5,053 1.970 3,449 3,703 4,891 4,289 2,305 3,753 5,226 8,516 2,155 2,045 3,380 1,849 1,894 4,461 94.1 91.1 92.1 92.7 93.9 92.7 87.2 92.5 92.2 88.2 90.5 90.6 93.4 92.2 94.5 90.2 88.7 96.0 89.6 92.3 1949 Farm Income $ 2,919,392 1.994,171 15,035,664 5,425,636 10,896,936 3.134,932 19,545,610 11,728,234 2,277,309 2,926,159 2,730,087 2,941,361 7,342,565 3,304.543 4,036,500 1,817,257 2,120,300 2,089,009 7,948,698 1,870,192 12,488,618 755,170 2.953,730 4,255,793 1,742,512 1,677,453 2,117,051 740,093 3,280.878 8.351,893 4,083.907 1949 1951 Median Fam Automobiles Income 43,647 476 11,052 4,421 7,606 989 7,782 13,278 5,726 1,147 582 1,308 12,047 1,475 3,431 2,279 3,805 715 3,500 4,201 3,147 4,596 3,002 3,873 1,527 11,059 2,151 1,643 1,818 1,442 2,143 3,633 $3,260 1,578 2,901 2,647 3,016 2,574 2.246 3,540 3,170 1,602 1.656 2,563 3,739 2.357 4,962 2.543 1,604 867 2,674 2,418 1.478 2,488 880 1,535 1,449 2,666 1,679 1,655 1,256 2,023 2,264 1,714 OF. 01 1950 Employed 46,764 1,194 11,945 5,138 8,318 1 1,185 w 11,380 13,935 6,761 1,834 Si 884 1,671 11,579 2,297 4,665 2,713 7,923 1,873 4,307 4,565 5,729 5,936 3,140 5,225 5,377 11,525 2,239 2,531 3,864 to; 2,078 2.449 5,520 Note: For sources see foreword. 1951 Retail Sales, copyright 1952 "Sales Management." Further reproduction unlicensed. JM( Bis Brr; WKOP, lkw-D, 500W-N, 1360kc, MBS,$P> Burn-Smith HO in *: :■ r. p.. ett-! NEW YORK SPOT RATE FINDER ALBANY, 134,995 pop.; 41,801 homes; 96.8% radio; 40,463 radio homes; Albany Co.; TV alloc. (Albany-Schenectady-Troy) : Chans. 6 (WRGB (TV) Schenectady, now Chan. 4). *17, (N. Y. State Regents grant), 23, 41. 2 AM affiliates, average 1-time rates SB 1M 5M 15M 30M lHr D 13.00 18.00 25.80 51.60 81.00 135.00 N 20.50 28.00 40.50 77.50 106.50 177.50 3 AM non-affiliates, average 1-time rates D 8.50 10.75 13.67 26.67 41.33 63.33 N 16.00 20.50 24.67 49.00 74.33 125.33 WABY, 250w, 1400kc D 8.00 15.00 25.00 45.00 N 8.00 15.00 25.00 45.00 Note: All rates one-time. Population, home and radio home figures given for cities over 10,000. Sources: See foreword. WOKO, 5kw, 1460kc, McGillvra SB 1M 5M 15M 30M 1 Hr D 9.00 9.00 13.00 25.00 39.00 45.00 N 16.00 16.00 26.00 52.00 78.00 131.00 WROW, 5kw-D, lkw-N, 590kc, MBS, Boiling, Hooper D 10.00 16.00 21.60 43.20 72.00 120 00 N 17.00 26.00 36.00 65.00 78.00 130.00 WROW-FM, Chan. 230, 93.9mc, lkw, Boiling, Bonus WPTR, 50kw, 1540kc, Weed D 8.00 12.50 20.00 40.00 60.00 100 00 N 16.00 25.00 40.00 80.00 120.00 200.00 WXKW, lOkw, 850kc, ABC, Katz D 16.00 20.00 30.00 60.00 90.00 150.00 N 24.00 30.00 45.00 90.00 135.00 225.00 AMSTERDAM, 32,240 pop.; 9,855 homes; 97.6% radio; 9,618 radio homes; Montgomery Co.; TV alloc: Chan. 52. WCSS, 250w, 1490kc, McGillvra D 3.60 5.00 10.00 20.00 30.00 50.00 N 5.00 8.00 15.00 30.00 45.00 75.00 Page 122, August 18, 1952 • Marketbook AUBURN, 36,722 pop.; 10,399 homes; 96.3% radio; 10,014 radio homes; Cayuga Co.; TV alloc: Chan. 37. WMBO, 250w, 1340kc, MBS, Clark SB 1M 5M 15M 30M 1 Hr D 7.00 12,00 24.00 36.00 60.00 N 10.00 15.00 30.00 45.00 75.00 WMBO-FM, Chan. 241, 96.1mc, 18kw, Bonus BATAVIA, 17,799 pop.; 5,213 homes; 97.7% radio; 5,093 radio homes; Genesee Co.; TV alloc: Chan. 33. WBTA, 250w, 1490kc, MBS D 6.00 6.00 10.00 20.00 30.00 50.00 N 6.00 6.00 10.00 20.00 30.00 50.00 BINGHAMTON, 80,674 pop.; 23,331 homes; 96.1% radio; 22,421 radio homes; Broome Co.; TV alloc: Chans. 12 (WNBF-TV), 40, *46. 4 AM affiliates, average 1-time rates D 8.45 8.95 15.95 31.00 46.50 77.50 N 13.00 14.25 32.25 51.00 76.50 127.50 BINGHAMTON (ENDICOTT) WENE, 5kw, 1430kc, ABC, Radio Reps. D 7.50 7.50 16.00 32.00 48.00 80.00 N 12.00 12.00 24.00 48.00 72.00 120.00 WINR, lkw, 680kc, NBC, Hollingbery D 8.00 10.00 14.00 28.00 42.00 70.00 N 10.00 15.00 24.00 48.00 72.00 120.00 SB 1M 5M 15M 30M 1 Hr D 7.50 7.50 14.00 28.00 42.00 70.00 N 12.00 12.00 24.00 48.00 72.00 120.00 WNBF. 5kw, 1290kc, CBS, Boiling D 10.80 10.80 19.80 36.00 54.00 90.00 N 18.00 18.00 33.00 60.00 90.00 150.00 WNBF-FM, Chan. 263, 100.5mc, 12kw, Boiling, Bonus WNBF-TV, Chan. 12, 11.7kw-aur., 23.4kw-vis., ABC, NBC, CBS, Du Mont, Boiling D 60.00 75.00 120.00 180.00 300.00 N 80.00 100.00 160.00 240.00 400.00 BRISTOL CENTER, Ontario Co. WVBT (FM), Chan. 236, 95.1mc, 5.3kw (For rates see Rural Radio Network listing) BUFFALO, 580,132 pop.; 164,604 homes; 98.4% radio; 161,970 radio homes; Erie Co.; TV alloc: [Buffalo] Chans. 17, *23 (N. Y. State Regents grant), [Buffalo-Niagara Falls] Chans. 2, 4 (WBEN-TV Buffalo) 7, 50. 4 AM affiliates, average 1-time rates D 20.68 26.94 35.19 56.88 86.38 142.25 N 36.62 53.50 74.83 132.50 198.75 331.25 Be b t ICS :• US -0 to! BROADCASTING • Telecasting