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BILL McDOUGALL
(next to camera)
with 4-H Boys, Adult Leader and County Agent . . . RFD-TV, 12:30 p.m. KPRC-TV daily
Bill McDougall and the Farm
Heart of the Gulf Coast section of America's greatest farm state is Harris County, which, despite being included in the metropolitan area of Greater Houston, has more cattle than any other county in Texas.
One year ago, on October 1, 1951, a young fellow named Bill McDougall looked into the television cameras of KPRC-TV and walked straight into the hearts and lives of thousands of agriculturally-minded folks on the Texas Gulf Coast.
Bill's program, "RFD-TV" is televised on KPRCTV at 12:30 every day, Monday through Friday. It combines live appearances of those who actually DO the farming with film clips of on-the-scene activities. Bill actually films these scenes himself, taking daily trips throughout the Gulf Coast area. To date, Bill has filmed approximately 13,000 feet of farm and ranch scenes, and has traveled over 12,000 miles to find subject matter of interest to his viewers.
The live interviews, the demonstrations and the films used on RFD-TV bring the Farm Folks closer to the urban TV viewer. They enable numerous farm agency workers to SHOW to those they serve many of
HOUSTON
the solutions to farm problems and methods of improved practices that heretofore were only written about in circulars or letters.
Now, approximately 260 shows later, more than 1,200 individuals, representing every recognized Agricultural Agency, have appeared with Bill on "RFDTV". These agencies and organizations have been regularly scheduled: Texas A. & M. Extension Service, i. e., County Agriculture Agent, County Home Demonstration Agent, Assistant Agents representing Boys and Girls 4-H Clubs, College, Extension and Experiment Station specialist; University of Houston Agriculture Department, i. e., Faculty and Students; Houston Chamber of Commerce Agriculture Department, i. e., Specialists, Committeemen, Directors; Public Markets, i. e., Livestock officers, producers, breeders, traders and Farmer's Co-op Produce officers and farmers; Farm and Ranch Club, i. e., directors, officers, farmersranchers; Vocational Agriculture, i. e., FFA and FHA Advisors; Southwest Milk Producers, i. e., directors, dairymen, and distributors. In addition, there are many Unscheduled appearances of visiting groups and individuals concerned with and serving Agriculture.
SERVICE TO AGRICULTURE is an important phase of KPRC-TV's contribution to the living and working habits of viewers in the Gulf Coast area . . . an audience to whom Bill McDougall and "RFD-TV" have a vital meaning.
•JACK HARRIS, Vice President and General Manager Nationally Represented by EDWARD PETRY & CO.
ROADCASTING • Telecasting
October 13, 1952 • Page 87