Broadcasting Telecasting (Oct - Dec 1952)

Page scan 000455 from Broadcasting Telecasting

Record Details:

Title:
Broadcasting Telecasting
Date:
Oct - Dec 1952
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Oct - Dec 1952)
Leaf #:
000455
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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WA RADIO ERS SPEND ORE THAN In the 1952 Iowa Radio-Television Audience Survey, just completed by Dr. F. L. Whan of Wichita University and his staff, every third family reached by personal interview was asked to keep an "In-home Activities Diary", quarter-hour by quarter-hour, the day following the interview. The graph above shows one significant finding from this diary study. Dozens and dozens of other new facts also merit your dareful study. 9,143 families were personally interviewed for the 1952 Study. Their response has furnished much new and authentic data which will be of greatest value to every advertising and merchandising man who has a stake in Iowa. Write today for your copy of the 1952 Survey — or ask Free & Peters. It will be sent you free, of course. AS MUCH TIME with RADIO AS WITH ALL OTHER MEDIA COMBINED! WIKI ® *for Iowa PLUS + Des Moines . . . 50,000 Watts Col. B. J. Palmer, President P. A. Loyet, Resident Manager FREE & PETERS, INC. National Representatives