Broadcasting Telecasting (Oct - Dec 1952)

Conn., Fla., Kan. Radio Homes (Continued from page b.8) RADIO TELEVISION With Radio With TV Total population 1950 Number reporting Area Total occupied dwelling units Number reporting Number Per Cent 1940 Radio Homes Number Per Cent RADIO TELEVISION With Radio With TV Total population 1950 Area Total occupied dwelling units Number reporting Number Per Cent 1940 Radio Homes Number reporting Number Per Cent KANSAS (Cont'd.) Chanute 10,109 3,477 3,430 3,335 97.2 2,697 3,395 20 0.6 CofTeyville 17,113 5,764 5,640 5,455 96.7 4,394 5,630 40 0.7 Dodge City 1 1 ,262 3,585 3,555 3,485 98.0 2,088 3,540 15 0.4 El Dorado 11,037 3,554 3,480 3,385 97.3 2,590 3,480 15 0.4 Emporia 15,669 4,996 4,965 4,835 97.4 3,555 4,965 45 0.9 Fort Scott 10,335 3,630 3,525 3,375 95.7 2,678 3,500 80 2.3 Garden City 10,905 3,289 3,285 3,165 96.3 1,459 3,260 20 0.6 Great Bend 12,665 3,944 3,815 3,680 96.5 2,234 3,830 40 1.0 Hutchinson 33,575 10.852 10,835 10,400 96.0 7,663 10,790 100 0.9 Independence 1 1 ,335 3,863 3,810 3,665 96.2 2,943 3,700 70 1.9 Junction City 13,462 4,405 4,285 4,115 96.0 2,304 4,265 20 0.5 Kansas City 129,553 38,965 38,065 36,930 97.0 30,176 37,830 2,060 5.4 Lawrence 23,351 6,198 6,050 5,890 97.4 4,080 5,845 200 3.4 Leavenworth 20,579 6,698 6,735 6,375 94.7 5,044 6,720 280 4.2 Manhattan 19,056 5,137 5,165 5,060 98.0 3,241 5,165 50 1.0 Newton 11,590 3,666 3,635 3,565 98.1 2,830 3,630 25 0.7 Ottawa 10,081 3,284 3,210 3,120 97.2 2,584 3,195 95 3.0 Parsons 14,750 4,681 4,670 4,550 97.4 3,590 4,660 30 0.6 Advertisement "Spots great aid for special merchandising events" Hundreds of advertisers use Spot Radio for special and seasonal selling drives Today, probably this very minute, greeting card spots are being listened to by women who want to earn from $50 to $200 before Christmas, selling greeting cards to friends and neighbors. Some experts say that almost half of all the cards sold by the dozens of greeting card manufacturers are bought during September, October and Novem-. ber. Comes early spring and we will hear offers of bulbs that will be in full bloom for Easter. In May, fountain pen and watch manufacturers start their schedules of spots featuring graduation presents. And in August, the "back-to-school time" folks will use spots week in and week out. All of which is an extension of ideas that appeared in the now famous National Spot Radio report that our editors released in the July 11 issue of Printers' Ink. (I will be glad to send' you a reprint without charge. Additional copies are 50c: each) . It is well to keep in mind, however, that these special merchandising events are only a part of the year-round schedule manufacturers use to sell, and sell, and sell. Now that the election is history and most of us are back on Bob Kenyon our daily rounds of selling, it must be obvious to all that 1953 will be one of the most competitive selling years we have known for some time. We, too, will see some changes. Any radio or TV station that is interested in new business will be pleased to learn that of our total circulation of 23,793, more than two-thirds are buyers of advertising. Who are they? Advertising managers, sales managers, agency officials, and the top management group who give the final OK to schedules. Printers' Ink alone, with its circulation concentrated where most of the advertising in this country originates, is the greatest selling tool now available for you, your station and your representatives. Used regularly, Printers' Ink will enable you to reach practically every important buyer of advertising in this country. Contact me now, while you are planning sales strategy for 1953, and I will send you the facts. ROBERT E. KENYON, JR. Advertising Director IPrinters'lnfc 205 East 42nd Street, New York 17, N. Chicago • Pasadena • Atlanta • Boston • London! Pittsburg Satina Topeka Wichita Winfield COUNTIES Allen Anderson Atchison Barber Barton Bourbon Brown Butler Chase Chautauqua Cherokee Cheyenne Clark Clay Cloud Coffey Comanche Cowley Crawford Decatur Dickinson Doniphan Douglas Edwards Elk Ellis Ellsworth Finney Ford Franklin Geary Gove Graham Grant Gray Greeley Greenwood Hamilton Harper Harvey Haskell Hodgeman Jackson Jefferson Jewell Johnson Kearney Kingman Kiowa Labette Lane Leavenworth Lincoln Linn Logan Lyon McPherson Marion Marshall Meade Miami Mitchell Montgomery Morris Morton Nemaha Neosho Ness Norton Osage Osborne Ottawa Pawnee Phillips Pottawatomie Pratt Rawlins Reno Republic Rice Riley Rooks Rush Russell Saline Scott Sedgwick Seward Shawnee Sheridan Sherman Smith Stafford Stanton Stevens Sumner Thomas Trego Wabaunsee Wallace Washington Wichita Wilson Woodson Wyandotte *Not available. 19,341 26,176 78,791 168,279 10,264 18,187 10,267 21,496 8,521 29,909 19,153 14,651 31,001 4,831 7,376 25,144 5,668 3,946 11,697 16,104 10,408 3,888 36,905 40,231 6,185 21,190 10,499 34,086 5,936 6,679 19,043 8,465 15,092 19,670 19,928 21,671 4,447 5,020 4,638 4,894 2,010 13,574 3,696 10,263 21,698 2,606 3,310 1 1 ,098 1 1 ,084 9,698 62,783 3,492 10,324 4,743 29,285 2,808 42,361 6,643 10,053 4,206 26,576 23,670 16,307 17,926 5,710 19,698 10,320 46,487 8,485 2,610 14,341 20,348 6,322 8,808 12,811 8,558 7,265 11,041 9,273 12,344 12,156 5,728 54,058 1 1 ,478 15,635 33,405 9,043 7,231 13,406 33,409 4,921 222,290 9,972 105,418 4,607 7,373 8,846 8,816 2,263 4,516 23,646 7,572 5,868 7,212 2,508 12,977 2,640 14,815 6,711 165,318 6,591 8,350 25,589 54,278 3,339 5,989 3,309 6,311 2,715 8,853 6,416 4,89D 9,787 1,568 2,456 8,156 1,702 1,230 3,914 5,134 3,414 1,232 11,507 13,587 2,017 6,842 3,290 9,358 1,904 2,229 4,833 2,653 4,350 6,027 6,380 6,071 1,176 1,470 1,274 1,397 567 4,382 1,080 3,335 6,605 745 918 3,608 3,530 3,158 18,751 964 3,156 1,487 9,348 806 10,991 2,143 3,355 1,208 8,391 7,270 5,020 5,807 1,673 5,732 3,188 15,430 2,761 799 4,246 6,635 1,915 2,721 4,006 2,786 2,429 2,753 3,018 3,796 3,904 1,631 17,061 3,840 4,964 8,104 2,746 2,180 4,140 10,522 1,416 69,426 3,022 32,774 1,263 2,215 2,949 2,838 506 1,298 7,701 2,258 1,687 2,310 720 4,106 737 4,910 2,218 49,245 6,380 8,340 25,210 53,220 3,305 5,910 3,195 6,340 2,620 8,560 6,295 4,815 9,625 1,575 2,410 8,050 1,735 I, 175 3,860 5,120 3,390 1,210 11,345 13,190 1,935 6,740 3,315 9,150 1,875 2,145 4,885 2,545 4,370 5,925 6,315 5,920 1,140 1,490 1,220 1,375 550 4,335 1,035 3,265 6,495 730 930 3,615 3,470 3,160 18,390 990 3,030 1,470 9,420 810 II, 030 2,160 3,245 1,185 8,335 7,230 4,840 5,785 1,630 5,775 3,050 15,165 2,755 890 4,230 6,545 1,935 2,680 3,930 2,775 2,390 2,615 2,960 3,715 3,840 1,535 17,045 3,775 4,975 8,135 2,685 1,875 4,005 10,445 1,370 68,005 2,975 32,330 1,275 2,100 2,900 2,745 525 1,285 7,705 2,215 1,665 2,265 725 4,035 710 4,925 2,245 48,110 6,220 8,135 24,610 52,110 3,185 5,605 3,065 6,085 2,520 8,285 5,925 4,625 9,250 1,500 2,210 7,600 1,670 1,155 3,795 4,875 3,275 1,145 10,920 12,705 1,850 6,535 3,045 8,830 1,815 2,055 4,750 2,425 4,195 5,800 6,085 5,680 1,075 1,425 1,140 1,200 535 4,120 1,000 3,190 6,280 695 915 3,380 3,295 3,040 18,000 945 2,915 1,400 9,025 800 10,440 2,090 2,985 1,135 7,995 6,760 4,645 5,605 1,575 5,560 2,940 14,435 2,680 800 4,005 6,300 1,925 2,535 3,720 2,690 2,285 2,560 2,825 3,520 3,655 1,485 16,250 3,575 4,870 7,965 2,590 1,795 3,875 10,155 1,305 66,505 2,840 31 ,405 1,235 2,065 2,780 2,650 485 1,250 7,410 2,135 1,580 2,125 710 3,890 670 4,665 2,125 46,660 97.5 97.5 97.6 97.9 96.4 94.8 95.9 96.0 96.2 96.8 94.1 96.1 96.1 95.2 91.7 94.4 96.3 98.3 98.3 95.2 96.6 94.6 96.3 96.3 95.6 97.0 91.9 96.5 96.8 95.8 97.2 95.3 96.0 97.9 96.4 95.9 94.3 95.6 93.4 87.3 97.3 95.0 96.6 97.7 96.7 95.2 98.4 93.5 95.0 96.2 97.9 95.5 96.2 95.2 95.8 98.8 94.7 96.8 92.0 95.8 95.9 93.5 96.0 96.9 96.6 96.3 96.4 95.2 97.3 89.9 94.7 96.3 99.5 94.6 94.7 96.9 95.6 97.9 95.4 94.8 95.2 96.7 95.3 94.7 97.9 97.9 96.5 95.7 96.8 97.2 95.3 97.8 95.5 97.1 96.9 98.3 95.9 96.5 92.4 97.3 96.2 96.4 94.9 93.8 97.9 96.4 94.4 94.7 94.7 97.0 5,030 5,403 18,437 30,605 2,646 4,430 2,430 5,109 2,039 5,763 4,764 4,142 7,391 1,356 1,754 6,325 1,151 880 3,365 3,974 2,596 1,023 9,164 10,881 1,453 5,698 2,611 6,609 I, 446 1,694 3,071 2,174 2,120 3,806 4,811 3,104 748 1,003 348 847 310 3,486 529 2,866 5,063 424 656 2,783 2,541 2,554 8,279 493 2,655 1,123 7,002 591 7,546 1,788 2,208 712 6,186 5,586 4,011 4,779 1,060 4,144 2,599 II, 565 2,334 406 3,466 4,954 1,321 1,848 3,392 2,220 2,294 2,073 2,133 2,954 2,897 1,340 12,483 2,974 4,291 5,171 1,743 1,664 3,037 7,315 790 36,943 1,425 23,202 854 1,359 2,201 2,351 244 604 6,313 1,425 1,110 1,858 416 3,406 409 3,952 1,616 35,577 6,260 8,335 25,135 53,035 3,290 5,835 3,175 6,330 2,615 8,570 6,260 4,795 9,605 1,560 2,385 8,025 1,730 1,100 3,855 5,100 3,120 1,215 11,315 13,030 1,920 6,715 3,300 8,945 1,860 2,155 4,850 2,530 4,345 5,915 6,290 5,905 1,135 1,500 1,225 1,385 550 4,330 1,040 3,280 6,470 730 930 3,625 3,460 3,135 18,330 985 3,025 1,470 9,405 810 11,000 2,145 3,220 1,180 8,325 7,210 4,810 5,785 1,625 5,785 3,060 14,990 2,740 880 4,230 6,470 1,925 2,690 3,835 2,775 2,370 2,590 2,965 3,660 3,820 1,525 17,005 3,770 4,965 8,095 2,675 1,865 3,980 10,435 1,375 67,805 2,950 32,225 1,250 2,095 2,885 2,750 525 1,270 7,685 2,210 1,660 2,255 720 4,035 720 4,910 2,245 47,800 35 30 445 400 15 45 20 255 15 100 110 65 80 10 15 60 5 10 50 30 35 5 60 65 20 10 60 345 35 25 5 30 30 30 155 45 20 30 15 35 "is 10 50 40 5 15 40 80 5 1,575 40 20 5 60 '416 5 45 5 85 40 80 30 10 195 35 180 15 20 65 40 "26 70 50 20 25 0.6 0.4 1.8 0.8 0.5 0.8 0.6 4.0 0.6 1.2 1.8 1.4 0.8 0.6 0.6 0.7 0.3 0.9 1.3 0.6 1.1 0.4 0.5 0.5 1.0 0.1 1.8 3.9 1.9 1.2 0.1 1.2 0.7 0.5 2.5 0.8 1.8 2.0 1.2 2.5 0.3 1.0 1.5 0.6 0.7 1.6 1.1 2.3 0.2 8.6 4.1 0.7 0.3 0.6 3.7 0.2 1.4 0.4 1.0 0.6 1.7 0.5 0.6 3.4 1.1 1.2 0.5 2.3 1.5 0.6 0.7 1.8 1.8 0.8 1.0 100 2.7 10 0.3 iio 0.6 35 0.9 10 0.2 75 0.9 10 0.4 20 1.1 10 0.3 50 0.5 10 0.7 515 0.8 10 0.3 605 1.9 20 20 30 5 40 30 25 10 15 30 30 30 2,775 1.0 0.7 1.1 1.0 0.5 1.4 1.1 1.4 0.4 4.2 0.6 1.3 5.8 Page 50 • November 17, 1952 BROADCASTING • Telecasting