Broadcasting Telecasting (Oct - Dec 1952)

RADIO TELEVISION With Ra dio With TV 1950 Area Total populatioi Total occupied dwelling units Number reporting Number ">er Cent 1940 Radio Homes Number reporting Number Per Cent Wabash 29,047 8,800 8,710 8,475 97.3 6,708 8,665 100 Warren 8,535 2,650 2,650 2,530 95.5 2,075 2,650 15 Warrick 21,527 6,397 6,380 5,935 93.0 3,833 6,310 85 Washington 16,520 4,929 4,840 4,500 93.0 3,210 4,860 140 Wayne 68,556 20,136 20,050 19,540 97.5 14,864 20,065 1,205 Wells 19,564 6,122 6,085 5,920 97.3 4,776 6,020 105 White 18,042 5,669 5,650 5,500 97.3 4,055 5,645 115 Whitley 18,828 5,780 5,700 5,575 97.8 4,280 5,700 50 1.2 0.6 1.3 2.9 6.0 1.7 2.0 0.9 * Not available. RADIO AND TELEVISION-1950 U. S. CENSUS OF HOUSING-NORTH CAROLINA RADIO TELEVISION With Radio With TV c 1950 Area Total populatio Total occupied dwelling units Member reporting Number Per Cent 1940 Radio Homes Number reporting Number Per Cent The State S.M.A. Asheville Charlotte Durham Greensboro-High Point Raleigh Winston-Salem Urbanized Areas Asheville Charlotte Durham Greensboro Raleigh Winston-Salem URBAN PLACES Albemarle Asheville Burlington Charlotte Concord Durham Elizabeth City Fayetteville Gaston ia Geldsbore Greensboro Greenville Henderson Hickory High Point Kannapolis (uninc) Kinston Lexington Monroe New Bern Raleigh Reidsville Rocky Moont Salisbury Sanford Shelby Statesville Thomasville Wilmington Wilson Winston-Salem COUNTIES Alamance Alexander Alleghany Anson Ashe Avery Beaufort Bertie Bladen Brunswick Buncombe Burke Cabarrus Caldwell Camden Carteret Caswell Catawba Chatham Cherokee Chowan Clay Cleveland Columbus Craven Cumberland Currituck Dare Davidson IDavie Duplin Durham Edgecombe Forsyth Franklin Gaston Gates Graham Granville 4,061,929 1,058,367 982,4m 124,403 197,052 101,639 191,057 136,450 146,135 58,437 140,930 73.368 83.412 68,743 92,477 11,798 53,000 24,560 134,042 16,486 71 ,31 1 12,685 34,715 23,069 21,454 74,389 16,724 10,996 14,755 39,973 28,44* 18,336 13,571 10,140 15,812 65,679 11,706 27,697 20,102 10,013 15,508 16,901 11,154 45,043 23,010 87,811 71,220 14,554 8,155 26,781 21 ,878 13,352 37,134 26,439 29,703 19,238 124,403 45,518 63,783 43,352 5,223 23,059 20,870 61,794 25,392 18,294 12,540 6,006 64,357 50,621 48,823 96,006 6,201 5,405 62,244 15,420 41,074 101,639 51 ,634 146,135 31,341 110,836 9,555 6,886 31,793 32,849 52,398 26,099 49,769 33,249 39,694 16,484 38,816 18,902 21 ,427 17,018 23,362 3,416 13,029 6,837 36,899 4,717 18,414 3,713 9,293 6,133 5,783 18,997 4,218 2,997 4,106 11,158 7,621 4,989 3,713 2,731 4,529 16,166 3,327 7,573 5,749 2,684 4,280 4,734 2,844 12,794 6,189 24,362 18,419 3,509 2,111 6,199 5,184 3,065 9,230 5,803 6,546 4,404 32,849 1 0,600 16,669 10,439 1,320 5,902 4,441 16,094 6,195 4,310 2,880 1,474 15,510 11,399 11,506 21,032 1,691 1,349 16,079 3,938 9,773 26,099 11,824 39,694 7,115 27,880 2,186 1,603 6,804 32,435 52,095 25,830 49,060 32,865 39,125 1 6,325 38,450 18,605 21,015 16,820 23,140 3,440 14,895 6,825 36,540 4,650 18,105 3,650 9,100 3,890 3,790 18,623 4,090 2,950 4,083 1 1 ,090 7,640 4,970 3,640 2,470 4,440 1 3,963 3,280 7,495 5,650 2,600 4,263 4,690 2,823 1 2,673 6,155 23,975 17,615 3,480 2,000 6,130 5,165 2,940 9,250 5,770 6,485 4,290 32,435 10,545 16,630 10,235 1,300 5,875 4,240 15,925 6,110 4,295 2,895 1,480 15,280 11,310 1 1 ,330 20,555 1,755 1,545 15,860 3,870 9,700 25,830 1 1 ,790 39,125 7,230 27,575 2,165 1,625 6,790 30,575 94.3 19,024 49,655 95.3 26,847 24,575 95.1 14,882 46,880 95.6 28,486 31,285 95.2 16,529 37,015 94.6 22,900 15,695 96.1 * 37,040 96.3 17,830 95.8 20,275 96.5 16,305 96.9 23,670 94.2 * 3,360 14,335 6,580 35,160 4,410 17,345 3,360 8,455 3,625 5,390 18,000 3,660 2,660 3,970 10,570 7,505 4,490 3,525 2,345 3,865 15,470 3,045 7,033 5,490 2,530 4,115 4,485 2,711 1 1 ,740 5,595 22,535 16,810 3,300 1,785 5,560 4,625 2,580 7,875 4,945 5,570 3,600 30,575 9,685 16,065 9,475 1,175 5,340 3,850 15,195 5,590 3,735 2,625 1,325 14,145 9,925 9,880 19,055 1,580 1,415 13,088 3,570 8,500 24,575 10,610 37,015 6,520 25,885 1,845 1,435 6,045 97.7 96.2 96.4 96.2 94.8 95.8 92.1 92.9 93.5 93.1 96.6 89.5 90.2 97.2 95.3 98.2 90.3 96.8 94.9 87.0 96.9 92.8 93.9 97.2 97.3 96.5 95.6 95.9 92.6 90.9 94.0 95.4 94.8 89.3 90.7 89.5 87.8 85.1 85.7 85.9 83.9 94.3 91 .8 96.6 92.6 90.4 90.9 90.8 95.4 91.5 87.0 90.7 89.5 92.6 86.2 87.2 92.7 90.0 91 .6 95.1 92.2 87.6 95.1 90.0 94.6 90.2 93.9 85.2 88.3 89.0 909 10,512 2,490 19,077 3,139 1 1 ,944 2,024 2,510 3,998 2,770 12,170 2,137 1,242 2,639 7,278 2,551 1,914 1,073 1,806 8,853 1,943 4,622 4,059 993 2,448 2,178 2,033 5,529 3,076 15,060 9,675 1,596 860 2,731 2,218 1,285 3,822 2,273 2,342 1,406 19,024 5,242 10,315 4,775 656 2,321 1,691 8,733 2,827 1,902 1,200 513 8,022 4,331 3,598 6,079 704 909 8,729 2,003 3,684 14,882 5,497 22,900 2,703 14,656 799 537 2,680 977 495 13,500 1.4 32,375 215 0.7 51,885 1,635 3.2 25,745 245 1.0 48,950 1,359 2.8 32,800 205 0.6 38,815 600 1.5 16,280 no 0.7 38,315 1,240 3.2 18,525 205 1.1 20,955 650 3.1 16,815 55 0.3 24,915 365 1.5 3,440 55 1.6 14,850 100 0.7 6,815 100 1.5 36,405 1,185 3.3 4,610 170 3.7 18,025 190 1.1 3,650 70 1.9 9,060 65 0.7 5,890 225 3.8 5,765 10 0.2 18,580 525 2.3 4,090 40 1.0 2,950 10 0.3 4,045 170 4.2 1 1 ,070 240 2.2 7,640 175 2.3 4,510 10 0.2 3,600 55 1 .5 2^415 65 2.7 4 415 10 0.2 1 5 960 50 U.,3 3 260 30 0.9 7 385 A4 03 n o <« ACC 1 Ju 2.3 2 590 1 e 0.6 4 265 1 AH 1 ou J .0 A AHS 1 J. J 1 T Z./ 1 Din Z,OAU 45 1 .6 1 2,620 30 0.2 A 1 CC 30 0.5 AO,/7U 355 1 .5 17,715 310 1.7 3,460 30 0.9 2,000 20 1.0 6,105 80 1.3 5,170 90 1.7 2,925 30 1.0 9,215 80 0.9 5,770 25 0.4 6,440 30 0.5 4,290 10 0.2 32,375 215 0.7 10,545 140 1.3 1 6,580 445 2.7 10,290 135 1.3 1,285 15 1.2 5,820 60 1.0 4,215 50 1.2 15,870 410 2.6 6,035 35 0.6 4,275 50 1.2 2,870 30 1.0 1,470 5 0.3 15,190 315 2.1 1 1 ,405 90 0.8 1 1 ,295 30 0.3 20,495 145 0.7 1,735 35 2.0 1,550 0.0 15,765 265 1.7 3,845 25 0.7 9,655 25 0.3 25,745 245 1.0 11,755 100 0.9 38,815 600 1.5 7,220 35 0.5 27,440 990 3.6 2,160 30 1.4 1,520 10 0.7 6,745 155 2.3 (Continued on page A8) mODIand ! TV copy continued from preceding ad RESULTS? PLENTY ! WE SOLD 384,320 COOK BOOKS . . . More than twice the total population of Grand Rapids! Moreover, our well-heeled WOODlanders bought 7,100 binders to hold the complete 24-book series. That is a lot of impulse merchandise in anybody's league! Profits to the book publishers and to the retailers were most satisfactory. WE'LL TELL YOU HOW WE DID IT . . . In a report printed especially for our Missouri-born friends. It's a complete breakdown of the WOOD and WOOD-TV Cook Booklet Story, including stores used, copies sold and detailed description of the radio and television advertising schedules. Once again, we offer conclusive proof — THE RICH GRAND RAPIDS MARKET IS YOURS OVER WOOD AND WOOD-TV! Write for your copy today, direct to us or your nearest Katz Agency. GRAND RAPIDS, MICHIGAN Grandwood Broadcasting Company NBC — Basic; CBS, ABC, DuMONT — Supplementary National Representatives: Katz Agency Associated with WFBM-AM and WFBM-TV — Indianapolis, Ind., WFDF — Flint, Mich. WEOA — Evansville, Ind. BROADCASTING • Telecasting December 15, 1952 • Page 47