Broadcasting Telecasting (July - Sept 1952)

front office 'OSEPH E. O'CONNELL, CBS communications department, to WOR New York sales staff. LAWRENCE H. ROGERS, general manager, WSAZ Huntington, W. Va., and LEROY E. KILPATRICK, chief engineer there, elected vice president-general manager and vice president technical director, respectively. BLANEY HARRIS, WOR New York sales account executive, to WPIX (TV) New York sales staff. Mr. Rogers Mr. Kilpatrick MARTIN E. CALLE Jr., WHAS-TV Louisville sales staff, to WLWT (TV) Cincinnati, in same capacity. LONNIE EDWARDS to sales staff, WDOD Chattanooga, Tenn. GILL-KEEFE & PERNA appointed national representative by WMRY New Orleans. GLENN W. GILBERT rejoins WGAR Cleveland sales staff, after 18 months with Ohio Air National Guard. HUB TERRY, sports director, WIS Columbia, S. C, transfers to sales staff. WILLIAM G. RAMBEAU Co. appointed national representative for WICE Providence, R. I. FRANK RICE, account executive, WOR-AM-TV Chicago, and ROBERT REARDON, sales staff, Scolaro, Meeker & Scott, that city, to Harrington, Righter & Parsons, Chicago, TV station representative firm. jyjr Qj]ijert CHARLIE GATES appointed western sales manager for WGN Chicago with headquarters in that city. JOSEPH GOODFELLOW appointed eastern manager of NBC's Radio Spot Sales Dept., replacing WILLIAM N. DAVIDSON, national manager of NBC's Radio Spot Sales. HUSTIN V. McMILLAN, news editor, WJNO West Palm Beach, Fla., appointed general manager there. GARVIN MEADOWCROFT, district advertising manager, Central Div., Household Finance Corp., to sales staff, WJBK Detroit. MAURIE WEBSTER, executive assistant in program department, CBS Pacific Network and KNX Hollywood, named director of operations. Petionali • • • ROGER W. CLIPP, general manager, WFIL Philadelphia, appointed to city's Board of Trade. JOSEPH N. CURL, sales manager, WOV New York, father of boy, Timothy Joseph, Aug. 19. Mr. Meadowcroft DAVID R. ALLEN Jr., salesman, WSYR-TV Syracuse salesman, father of boy, David .... TOM HENRY, salesman at MBS Chicago, father of boy, Thomas, Aug. 8. . . . WILL DOUGHERTY, assistant sales manager, WSRS Cleveland, father of boy, Claude Willard, Aug. 19. . . . E. R. VADEBONCOUER, vice president-general manager, WSYR-TV Syracuse, presented with certifiate in recognition of station service--*© U. S. Army on presentation of The Big Picture. EDWARD C. OBRIST, general manager, WNHC-TV New Haven, Conn., named chairman of committee on radio and TV public information for 1952 United Fund drive in that city. SOL CHAIN, WBIB-FM New Haven manager, will serve on committee. 'VOICE' LOOK Indicated by Senate Unit SPADEWORK for a friendly Senate look into the State Dept.'s Voice of America and other foreign information programs will be initiated on Capitol Hill this month. A Senate Foreign Relations subcommittee is slated to meet under the chairmanship of Sen. William Fulbright (D-Ark.) and set its course for the forthcoming inquiry, with probability of open hearings sometime this fall [B*T, Aug. 11]. The decision of the group to convene during September coincides with the return from Europe of Sen. William Benton (D-Conn.). The Senator devoted his attention not only to mutual security matters but also to a first-hand inspection of VOA reception in various countries. Sen. Benton, a major supporter of the U. S. "Campaign of Truth," is one of six other members of the sub-committee which was set up to act on the Benton-Wiley resolution. The resolution calls for an inquiry into "the objectives, operations and effectiveness" of all U. S. international information work. Subcommittee Members Other subcommittee members are Sens. Guy Gillette (D-Iowa), Alexander Wiley (R-Wis.), Bourke Hickenlooper (R-Iowa) and Karl Mundt (R-S. D.). Sens. Wiley and Benton co-sponsored the resolution (S Res 74), and Sen. Mundt, an ardent VOA backer, is a proponent of global television. Composition of the subcommittee is "bi-partisan," Foreign Relations Committee spokesmen note. It is held "quite likely" that open hearings will be held either in the next six weeks or perhaps after the November election. The possibility of a departmental realignment involving the Voice — it now operates semi-autonomously under the International Information Administration — to the degree "necessary or desirable to accomplish [certain] objectives in the present world crisis," also is spelled out in the resolution. Sen. Benton has suggested, while not insisting upon, a complete divorcement of VOA from the State Dept. as one possible answer to the question of increasing overseas radio effectiveness. With Sen. Mundt on the subcommittee, television's role as a counterpart to the radio Voice may be broached although this method is not mentioned in the resolution. Sen. Benton's recitation of his observation in Europe — he favors a stronger, more expensive Voice program — are certain to be discussed. Views touching on the appointment of a radio industry executive to head up international broadcasting operations, now under study within the State Dept.'s HA, and on the feasibility of transfering On All Accounts {Continued from page 12) musical shows at Northwestern U., and produced the Blackfriars' shows at the U. of Chicago. Mr. Cavallo Jr. was musical director for Judson Radio Programs, Chicago, and worked there also as musical director and program producer for World Broadcasting, McJunkin Adv., and Blackett, Sample & Hummert. In 1943, he joined NBC Chicago as radio production director, working also for Wilding Pictures as composer, arranger and 1 conductor. He went to J. Walter Thompson Co. as production director of radio, television and films in 1945. He was appointed radiotelevision director last month. Translating his show business experience into television, he believes the ideal TV person has a combination of motion picture and radio training. TV, he says, is merely a means of distributing motion pictures electronically. And good judgment and taste are basic in turning out a successful television production, he believes. The uower of broadcasting TV especially will be backed in client presentations by factual research which "proves what we can do, and doesn't try to outdo other media," he says. All media are good when used properly, and the "proper" use of the electronic media is a blending of both, according to Mr. Cavallo. For this reason, he likes daytime simulcasts, believing a properly-priced, well-designed simulcast is a good vehicle for a new client. Talent Interests Enthusiastic about the talent TV is developing, he nevertheless is frustrated by the medium into which brains and talents are poured, only to be lost forever on a live production. Misuse of great talent is a pet peeve, and the acquisition of new ideas is a favorite hope. Mr. Cavallo was born in St. Louis, and is descended from a long line of philosophers and lawyers in Italy, his great-grandfather having been legal adviser to Garibaldi. He was schooled in Chicago, entering the U. of Chicago at 16. After graduation with a B.S. in commerce and business administration, he took professional music and speech courses at Northwestern U. He is a member of Beta Theta Pi, Beta Epsilon and the Masonic order. One of his greatest ambitions is to produce a successful Broadway musical; another is to tour Europe next year. Mr. Cavallo, who is unmarried, drives to work daily from the city's north side, where he lives with his mother and sister. more VOA programming from New York to overseas may be exchanged during the hearings by State Dept. officials and subcommittee members. Page 50 • September 1, 1952 BROADCASTING • Telecasting