Broadcasting Telecasting (July - Sept 1952)

New Business (Continued from page 10) PDT, 9:30-10 p.m. MDT, and Fri., Sept. 5, 9:30-10 p.m. EDT. Agency: Walter McCreery Inc., Beverly Hills. HALLICRAFTERS Co., Chicago (set manufacturers), appoints MacFarland-Aveyard, same city. Radio-TV spot is being considered. SAMPSON DISTRIBUTING Co., Richmond and Roanoke, Va. (distributor for Motorola radio-TV sets), appoints Courtland D. Ferguson Inc., Richmond. Account executive is RICHARD NALL. GUITARE Inc., L. A. (In-Dello lipstick), and CALIF. REMODELING Co., that city (home remodelers), appoint Raymond Keane Adv. Inc., that city. TV spot campaigns will be scheduled. J. F. KERNS Co., Chicago (Liquisan varnish remover), names Burlingame-Grossman, same city. Broadcasting may be used later. NEW MEXICO TOURIST BUREAU, Santa Fe, names McCann-Erickson Inc., L. A., effective Jan. 1, 1953. BYRON JACKSON Co., L. A. (industrial equipment), names Ruthrauff & Ryan Inc., Hollywood. JOHN RAMSEY is account executive. a • CHARLES S. ROEVER, advertising manager of Skyways, to national advertising staff of The Journal of Commerce, N. Y. WILLIAM E. GEIDT, advertising manager of Inland Steel Co., elected president of Chicago Industrial Advertisers Assn., local chapter of NIAA. Other officers: RAYMOND P. WIGGERS, first vice president; CHARLES O. PUFFER, second vice president; WILLIAM W. BROWN, third vice president, and RICHARD C. CHRISTIAN, secretary-treasurer. BRUCE WATSON, assistant director, promoted to manager of public relations of General Foods Corp., effective today (Monday). P&G# Shwayder Buy PROCTER & GAMBLE, Cincinnati, and Shwayder Bros., Denver, will sponsor a television version of the Welcome Travelers radio show effective Sept. 8 (3:30-4 p.m. Mon.-Fri.) on NBC-TV. P&G has sponsored the radio version since June 1947 and will sponsor the second quarter-hour of the telecasts Mon.-Thurs. Second quarterhour on Friday will be sponsored by Shwayder, manufacturers of Samsonite luggage. Dancer-Fitzgerald-Sample, New York, is agency for P&G, while Grey Adv., also New York, services the Shwayder account. LEGION POLL Radio-TV Winners Named WINNERS of the American Legion Auxiliary's poll to select outstanding radio and television programs of 1952 were announced Wednesday during the Legion's convention in New York. In radio, winners were listed as Arthur Godfrey's Talent Scouts (CBS Radio), Dr. Christian (CBSRadio), and Cavalcade of America (NBC radio). Television program winners were Arthur Godfrey's Talent Scouts, I Love Lucy and Strike it Rich, all on CBS-TV. KXO EL CENTRO CALIF. CAN! and DOES! Call PAUL H. RAYMER CO., National Representatives LOBBYING DATA House Clerk Reports LOBBYING activities for the second quarter of 1952 by the following persons and firms of interest to the broadcasting industry have been reported by the clerk of the House and the secretary of the Senate: Arnold, Fortas & Porter (Paul A. Porter is a former FCC chairman) — Representing ARO Inc., Tullahoma, Tenn., spent $389.12 for quarter. Clear Channel Broadcasting Service—Spent $524.02 for quarter, $1, 202.63 for half year. Ward L. Quaal, director (now resigned), reported spending $503.62 for quarter, $1, 061.64 for half year. Earl H. Gammons, CBS Washington vice president — Spent $202 for quarter and half year. General Electric Co. — Spent $3,315.90 for quarter and half year. NARTB — Harold E. Fellows, president; Ralph W. Hardy, government relations director; Vincent T. Wasilewski and Abiah A. (Ted) Church, attorneys, reported activities, no expenditures, on legislation affecting broadcasting. Pierson & Ball (Washington attorneys who represent a number of radio TV clients) — Representing Bridgeport Brass Co., Bridgeport, Conn., and Radio-Television Manufacturers Assn., Washington, D. C, on excess profits and excise tax bills. RTMA (Glen McDaniel, president, resignation effective Oct. 1) — Spent $2,183.76 for quarter, $5,754.69 for half year. Francis M. (Scoop) Russell (NBC Washington vice president) — Spent $22.30 for quarter, $461.55 for half year. George Y. Wheeler (NBC Washington Office) — Spent $30 for quarter, $43.50 for half year. Wheeler & Wheeler (Washington attorneys who represented RTMA before FCC in color hearings and also represent a number of radio-TV clients) — Representing Contract Carrier Conference, spent $12.75 for quarter, $24.45 for half year. Edward K. Wheeler (Wheeler & Wheeler, see above) — Representing Shore Line Oil Co. and Caw Co., Las Vegas, Nev., spent $4.25 for quarter, $7.50 for half year. Wilkinson, Boyden & Cragun (Washington attorneys who represent a number of radio-TV clients) — Representing a number of Indian tribes in Utah, California and Wisconsin, spent $55.60 for quarter, $144.73 for half year. The following registrations indicated new representations: Arnold, Fortas & Porter — Federal Republic of West Germany. Glen A. Wilkinson (Wilkinson, Boyden & Cragun) — Textile Broadcasting Co. (WMRC) Greenville, S. C, opposing newspaper anti-discrimination clause of House version of S-658, McFarland Bill. This was dropped in the conference report and is not contained in Public Law 554. Steetle To Speak RALPH W. STEETLE, executive director, Joint Committee on Educational Television, will address the opening fall meeting of the National Capital Forge of the American Public Relations Assn. Sept. 8 at Washington's Hotel Lafayette. MILLER TO SPEAK On 'Citizenship Day' JUSTIN MILLER, NARTB board chairman and general counsel, will deliver a keynote address at the first official observance of "Citizenship Day," scheduled in Washington, D. C, Sept. 17 at the opening of the Seventh Annual Conference on Citizenship. Judge Miller will be on the same platform with President Truman, who is slated to speak the opening day. The NARTB board chairman's address is on "The Constitution and the Citizen," according to Atty. Gen. McGranery who announced the conference Aug. 24. Conference, co-sponsored by the Justice Dept. and the National Education Assn., will be held at the Statler Hotel Sept. 17-19. More than a thousand people representing some 800 public and private organizations are expected. WWIN PLANS Return to Music 'Classics' WWIN-AM-FM Baltimore will return to "good music" programming Sept. 15, Lenore Feldman, manager, announced last week. Miss Feldman said the shift is being made because, "Broadcasters and advertisers, who tend to underestimate the potentialities of FM radio as a much needed service for the unexplored audience of good music listeners, might heed the recent development of WWIN. "WWIN began its broadcasting career as an FM station with a program policy of good music. When the station was granted its AM license, the classics were abandoned, for the most part, in favor of a balanced schedule with greater mass appeal. "But ... no one had taken into consideration the jilted good music listeners who had regarded WWINFM as an 'oasis in the desert.' Immediately and with determined consistency, the station was bombarded with letters and phone calls requesting a return to fine music. "Surveys indicated AM listeners were responsible for WWIN's increasing popularity and advertising success. As a result, it was decided to resume the good music beginning Sept. 15. At that time, WWIN-FM will emerge as a 16 hour a day operation. WWIN-AM will continue its present broadcast schedule." Guest Star Lineup SEPTEMBER lineup for the U. S. Treasury's Guest Star radio show was announced last week. Stars include Margaret Whiting (Sept. 7), Gene Lockhart (Sept. 14), Jack Smith (Sept. 21) and Rhonda Fleming (Sept. 28). Page 52 • September 1, 1952 BROADCASTING • Telecasting