Broadcasting Telecasting (July - Sept 1952)

Our Respects (Continued from page 48) antithesis of the polished greetings affected around Washington. Running the recent NARTB District 8 meeting less than a fortnight ago, Mr. Pratt displayed the faculty of meeting unusual situations as though they were quite normal and nothing to get alarmed or excited about. His infectious smile has what the optical scientists call a persistence factor — it sticks in the mind's eye after contact. Generally when things are ^happening he is the most relaxed person on the premises. Stanley Pratt was born May 20, 1914 at Los Angeles. At Fresno (Calif.) High School he met Ann Osborn, originally of Sault Ste. Marie. They both attended Stanford U. until the death of Mr. Pratt's father cut short his college career. His early business forays soon focused on radio and he went to work at KHSL Chico, Calif. When his business affairs had stabilized in 1936 he married his school sweetheart. Ann Osborn was the granddaughter of former Michigan governor, Chase Osborn. Shortly before World War II a group of Sault Ste. Marie businessmen started WSOO, with Mr. Pratt as manager. When Michigan Assn. of Broadcasters was founded five years ago, he took an active part in its affairs, including such problems as political libel liability, sports fees, protection of news sources and sales tax exemption for disc libraries and equipment. Libraries have been exempted from tax by the state and the libel law is on the statute books. Mr. Pratt was elected MAB president in 1950. Besides managing WSOO he is owner and operator of the threestation Northern Network. Last year the membership of NARTB District 8 elected him to a twoyea.r term as district director. He took office last spring. His activities include a prominent role in affairs of St. James Episcopal Church, Sault Ste. Marie, and he recently directed a fundraising campaign to finance major improvements in the church structure. The Pratts have three children, who won't have much chance to see their daddy until the November elections are over. CONGRATULATING iris Anne Fitch, "Miss Washington of 1952," are these station representatives from John Blair & Co. (I to r): Richard Gerken, Edward Whitley and William Reed. WWDC-AM-FM Washington has sponsored the beauty-talent contest for the past 12 years. Miss Fitch will represent the nation's capital at the "Miss America" finals [B*T, Aug. 25]. KNOWN AGENCY Takes Wakefield Accounts KNOLLIN Adv. Agency, San Francisco, has negotiated an agreement involving the Carl Wakefield Agency and will service all Wakefield accounts "desiring to participate in these arrangements." When Carl Wakefield, owner of the agency bearing his name, died July 27, Knollin signed an agreement with his widow, special administratrix, to service the accounts. Agreement was announced jointly by James C. Knollin and Mrs. Carl Wakefield. A number of changes were revealed. Dallas C. Coors, former vice president, and Bernice Rosenthal, account executive — b o t h of the Wakefield staff — will join the Knollin agency. The Wakefield office will close about Sept. 15 and agency's current operations will be moved to Knollin headquarters at 391 Sutter St. THIS RICH MARKET Radio delivers MORE sets-in-use in the South Bend market than before TV ! . . . Hooper Serveys for Oct.-Nov. 1951 compared with Oct.Nov. 1945 prove it. Morning up 6.8, afternoon up 8.0 and evening up 4.4. Television is still insignificant here because no consistently satisfactory TV signal reaches South Bend. Don't sell this rich market short. Wrap it up with WSBT radio. Spalding Sponsors FOR the tenth consecutive year, the A. G. Spalding & Bros. Co. will sponsor the National Tennis Matches directly from Forest Hills, Long Island, N. Y., over a coastto-coast custom-built network. The network was linked together by Stanley G. Boynton & Son, Birmingham, Mich., for Hanly, Hicks & Montgomery, New York, the Spalding agency. Matches take place Sept. 6-7. [B«T, Aug. 25.] 30 Years on the Air X 5000 WATTS • 960 KC • CBS / # ,\\V\ \\^ PAUL H. RAYMER. COMPANY NATIONAL REPRESENTATIVE BROADCASTING • Telecasting September 1, 1952 • Page 53