Broadcasting Telecasting (July - Sept 1952)

Record Details:

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PTEMBER 8, 1952 J 5c PER COPY BROADCASTING TELECASTING Rate Tnmr latches CBS Page 23 lio Homes No> >8% — Nielsen Page 25 Radio Detail :all Promotion Page 27 rt II of WHAI Iowa Study Page 25 ELECAST I N( gins on Page In three weeks, the 1952-53 boxing season starts on New York's Number 1 sports station, WOR-TV. Boxing on channel 9 packs a sales wallop, delivering . . . 5|C the largest local sports audiences actionpacked bouts, promoted by Joe McKenna and the Monahan Brothers blow-by-blow and color by Stan Lomax and Dick Nesbitt ^ mass selling at one of the lowest costs-per-thousand on New York TV serving more Ty homes in SflOOflOO the Itrs Digest ma rket year