Broadcasting Telecasting (July - Sept 1952)

Record Details:

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17 YEARS OF PROGRESS ,7 . . . and&i/l Going Strong/ Back in 193 5... when Oshkosh B'Gosh, Inc., started advertising on WLS. ..their product consisted chiefly of overalls and their annual sales volume was quoted in six figures. In 1952... after seventeen consecutive years of WLS advertising... Oshkosh B'Gosh products include more than thirty classes of work clothing such as jeans, matched shirts and pants, coveralls, coats, caps, etc., in addition to overalls ... the floor space of their plant has been increased nearly fifty per cent, and the efficiency more than doubled . . . and their sales volume amounts to millions of dollars annually. CLOTHING INDUSTRY We don't claim that WLS did it all . . . but the very fact that Oshkosh B'Gosh, Inc., has advertised consistently on WLS for seventeen consecutive years, is convincing evidence of the part WLS has played in this progress. WLS can get comparable results for you. See your John Blair man ... or contact us . . . today. CLEAR CHANNEL Home of the NATIONAL Barn Dance 890 KILOCYCLES, 50,000 WATTS, ABC NETWORK REPRESENTED BY JOHN BLAIR & COMPANY