Broadcasting Telecasting (July - Sept 1952)

wwwvwvwww CLOSED CIRCUIT < THOUGHT BEING given in official quarters v to eventual sharing of presently reserved noncommercial educational channels, following pattern of early days of radio. Channels could be split, it's felt, so that commercial licensees could use half-time with balance licensed for non-commercial educational. But this is seen as possibility some months hence — after opportunity has been given for picking up of educational reservations. FIRST exhaustive analysis of radio management and rate practices soon to start under NARTB auspices, with professional management firm retained for field work. Identity of selected stations not to be divulged. WHEN WILL FCC give green light to licensed TV stations to use maximum permissible powers? There's strong sentiment to lift lid ! by Nov. 1, permitting stations on VHF Channels 2-6 to go to maximum 100 kw ERP and j on Channels 7-13 to 316 kw. In UHF, maximum authorized ERP is one megawatt (1 million watts) but there's no immediate prospect of generating that energy. In its temporary processing procedure, FCC said it will issue announcement on power boost policy "at earliest practicable date." THAT 14% cut in network compensation that | stations will take under NBC's new plan (story I page 23), according to insiders, was not set purely in effort to go CBS Radio one better. CBS Radio's cut to affiliates, while put at 15% actually nets down to about 13.9% when next I February's daytime rate rise for present advertisers becomes effective, NBC slide-rulers figured. So NBC rounded its figure to straight ■4%. I KENYON & ECKHARDT, New York, understood to be about to get new account effective 1 Oct. 1 with billing of somewhere between ji three and six million. REVERE Copper & Brass may turn to alternating week sponsorship of NBC-TV Meet i khe Press when present contract expires. ^There's concern in some company quarters «>ver show's cost. Gross time charges were $772,890 for 52 telecasts last year and $523, | 575 for first half of 1952 — before discounts — j "according to PIB data. I LOOK for FCC to take wraps off Conelrad, permanent broadcast alert system, in next fortnight. Both Defense Dept. and National Security Resources Board have approved it. When announced, FCC will prescribe rules and ■ regulations and take other action to remove plan from present interim phase. Federal Civil Defense Admn. is readying Conelrad pro i, gram format for use by stations. !l -HERE'S GOP prescription for radio-TV advertising program of Eisenhower-Nixon campaign: lots of time on NBC radio-TV; some ban CBS Radio and Television; directionalized (Continued on page 6) IBR OA DC ASTING • Telecasting PETRILLO BANS VOICE RECORDINGS JAMES PETRILLO, president of American Federation of Musicians, Thursday took his long-awaited step on cracking down on disc jockey practice of using recorded voices of band leaders on programs. He served notice on booking agents licensed by Federation that all members and band leaders are barred from recording their voices on personal appearance transcriptions. Mr. Petrillo said voices of leaders on disc jockey programs create illusion they are in studio and taking part in broadcast and added that only disc jockey, and not live musician, benefits financially by practice. REGISTER-VOTE GROUPS GET GOVERNORS' AID CHAIRMEN of NARTB state Register & Vote Committees obtaining cooperation of governors in all states in campaign to get citizens to take part in November election, according to John F. Patt, WGAR Cleveland, national NARTB chairman. Special registration week, Sept. 16-23, designated by Gov. Theodore McKeldin, of Maryland, for that state. John E. Surrick, WFBR Baltimore, is state chairman. California has just completed similar week, set aside by Gov. Earl Warren. Lloyd E. Yoder, KNBC San Francisco, is state chairman. NEW SALES, RENEWALS AMOUNT OF $4,160,000 TWO NEW SALES and six renewals amounting to $4,160,000 in gross billings for NBC radio were announced Friday by John K. Herbert, NBC sales vice president. New business: Miller Brewing Co., Milwaukee, The First Nighter, 10:35-11 p.m. EST, for 52 weeks starting Oct. 7, through Mathisson & Assoc., Milwaukee, and R. J. Reynolds Tobacco Co., Winston-Salem (N. C.) Camel Scoreboard 5:30-5:45 p.m. EST for nine weeks starting Oct. 4 through William Esty Co. Inc., N. Y. Renewals: De Soto Motor Corp., Detroit, You Bet Your Life, Wednesday, 9-9:30 p.m. EST, starting Oct. 1, through BBDO, New York; R. J. Reynolds Tobacco Co., Grand Ole Opry, Saturday 9:30-10 p.m. EDT, through William Esty Co.; Liggett & Myers Tobacco Co., New York, Dragnet, Sunday, 9:30-10 p.m. EDT, effective Sept. 14, through Cunningham & Walsh, New York; Assn. of American Railroads, Washington, The Railroad Hour, Monday, 8-8:30 p.m. EST, starting Sept. 29, through Benton & Bowles, New York; Gulf Oil Co., Pittsburgh, Counterspy, Sunday, 5:306:00 p.m. EST, effective Oct. 5 through Young & Rubicam, New York, and Faultless Starch Co., Kansas City, Faultless Starch Time, Sunday 11-11:15 a.m. EST, beginning Oct. 5 through Bruce Brewer & Co., Kansas City. RCA DIVIDEND RCA announces dividend of 87 cents per share on outstanding shares of $3.50 cumulative first preferred stock for period from July 1 to Sept. 30, 1952, payable to holders of record at close of business on Sept. 15. BUSINESS BRIEFLY DUZ SPOTS • Procter & Gamble Co. (Duz) through Compton Adv., N. Y., buying daytime minute announcements in South and Southeast radio markets starting Oct. 1. NESTLE BUYING * Nestle Co., White Plains, N. Y. (Nescafe), buying radio spots in three states, starting Sept. 8, to run through end of year. Sherman & Marquette, N. Y., is agency. BEST IN WISCONSIN # Best Foods, New York, buying radio spot campaign in Wisconsin only, starting Sept. 8 for 13 weeks to promote its mayonnaise. Benton & Bowles, N. Y., is agency. PEN PROMOTION # W. A. Sheaffer Pen Co., Fort Madison, Iowa, will promote its new Snorkel pen with three pre-Christmas shots on NBC-TV's Show of Shows. Half -hour segments will be sponsored Oct. 4, Nov. 1 and Dec. 13. Agency: Russel M. Seeds, Chicago. OAKITE PLACING O Oakite Products, New York, through its agency Calkins & Holden, Carlock, McClinton & Smith, same city, placing radio spots on women's participation shows, starting end of September for 13 weeks in few selected markets. COLUMBIA RECORDS # Fall advertising of Columbia Records will include radio plus series in magazines, designed to familiarize potential customers with top Columbia artists (Continued on page 98) NBC WORKS OVER LANGUAGE OF CONTRACTS NBC officials late Friday were still at work on language of affiliation contract amendments embodying proposed new rate-and-discount structure (early story page 23). They hoped to complete work in time to get amendments, with covering letters, into mails during weekend. Text of resolution in which affiliates at Chicago meeting approved new plan is as follows : Subject to individual negotiations, it is the sense of the NBC affiliates here assembled that the NBC proposal re adjustments of discounts to network advertisers is unavoidable at this time, and — The affiliates feel that their sharing in the decreased revenues resulting is equitable. OFFICIAL FILMS CONTRACT OFFICIAL FILMS Inc. announced Thursday signing of $10 million contract involving three filmed television programs and one radio program. Shows include: My Hero, starring Robert Cummings, to be sponsored by Dunhill cigarettes over NBC-TV (also radio version over NBC) ; Terry and the Pirates, Canada Dry Ginger Ale on spot network and Four Stai' Playhouse, Singer Sewing Machine Co., CBS-TV. for more AT DEADLINE turn page ^ September 8, 1952 • Page 5