Broadcasting Telecasting (July - Sept 1952)

Strictly Business (Continued from page 16) > Edwin J. Anderson, Goebel resident. Before a week had passed, Goeel had signed for exclusive rights 1 the beer industry to these dolls. It gave me the same kind of thrill reporter gets from a scoop on a ensational story," he said. The dolls are animated, three dilensional figurines which Dutch designer Joop Geesink has deigned around the Goebel tradelark — "Brewster the Rooster." These filmed commercials had heir first showing about three 'eeks ago on the West Coast, acording to Transfilm. Goebel plans d advertise with them nationally. Mr. Graham went to Goebel in eptember 1950 from Liebmann Ireweries in New York where for bout three years he had been asociate director of advertising and ublic relations. When Goebel exansion brought the company's ad lanager a different assignment, Ir. Graham accepted the manager iOSt. Prior to joining Liebmann, Mr. iraham was superintendent of inustrial relations in Peru for the Itandard Oil Co. of New Jersey. He is a graduate of Princeton U. nd Middlebury College, and has tudied at the Sorbonne, U. of irenoble and at Harvard. While in lurope, Mr. Graham did tourist rork. Also, he has been a language astructor and athletic coach. He peaks several languages fluently nd takes an active interest in tenis and swimming. At both Liebmann and Goebel, Ir. Graham has been identified nth several outstanding advertisrig campaigns which made extenJive use of radio and television. Vhile with the New York brewery, e was actively associated with the Miss Rheingold" campaign. He ad a hand also in the highly sucessful "Stock Cellar 22" campaign Much helped bring Goebel sales o a new high in 1951. The caraaign leaned heavily on TV spots. Mr. Graham is a member of the 'rinceton Club of New York, the 'rinceton Elm Club, the Univerity Club of Detroit and the Adraft Club of Detroit. He has a on, 14, and daughter, 11. [XRN RENTON SALE Price Is $50,000 ALE of KXRN Renton, Wash., or $50,000 to Harold E. Ridalls nd William L. Simpson, general lanager and commercial manager, espectively, of KRSC Seattle, was nnounced last week. Sale is subset to FCC approval. The 250 w independent on 1230 c was purchased from Robert S. IcCaw, part owner of KYAK rakima and KALE Richland, v"ash., and Romig C. Fuller, owner f a Seattle advertising agency, tation is licensed to Interlake ■roadcasting Co. The sale was hanled by Blackburn-Hamilton Co. Editor's Note: The 1952 Broadcasting • Telecasting Marketbook involved more than a million separate computations. In so prodigious an operation it was inevitable that there would be some errors. We made a few — the corrections are printed on this page. With each is printed the page, column and place in the column where it should appear to make it easy for your secretary to insert them over the incorrect lines. Just clip off on the dotted lines. Then, when you findthe proper place, clip off the direction line printed in italic. Page 19, under Market Indicators for Arizona, radio homes figure on left should read: 197,143 '50 Page 33, delete incorrect call letters KGON and replace with: Page 119, under Market Indicators for New Jersey, radio homes figure on left should read: 132,632 '50 KONG Page 36, under Market Indicators for Colorado, radio homes figure on left should read: 379,380 '50 Page 54, rates for WTWA should have been listed as: D 1.50 2.60 5.98 11.96 20.93 29.90 N 1.50 2.60 5.98 11.96 20.93 29.90 Page 58, under Market Indicators for Idaho, radio homes figure on left should read: 164,704 '50 Page 59, under Market Indicators for Idaho, farm income figures should read: $281,022,873 '49 $214,737,216 '44 Page 63, Col. 1, under WKEI Kewaunee, insert following rates: D 4.00 5.00 8.00 15.00 25.00 40.00 N 5.00 5.50 12.00 20.00 30.00 50.00 Page 77, insert the following table: Page 125, Col. 1, correct rates for WGSM Huntington should read: D 13.00 13.00 20.00 40.00 60.00 100.00 Page 123, Col. 1, delete top line of first listing for Cortland and insert: CORNING, 17,685 population; 4,997 homes; Page 158, Col. 1, figures for 1950 Employed in Jefferson County should read: 2,128 Page 162, Col. 4, rates for WCAU-TV should read: D 100.00 100.00 150.00 240.00 360.00 600.00 N 220.00 220.00 300.00 480.00 720.00 1 ,500.00 Page 170, Col. 12, heading should read: 1948 Automobiles Page 199, under Market Indicators for Vermont, radio homes figure on left should read: 100,212 '50 MARKET INDICATORS FOR KENTUCKY CLASSIFICATIONS FIGURES YR. FIGURES YR. Population 2,944,896 '50 2,845,627 '40 Urban Population 1,084,070 '50 (1) 849,327 '40 Rural Population 1,860,736 '50 (1) 1,996,300 '40 Total Homes 779,608 '50 698,538 '40 Percentage Radio 89.2% '50 65.3% '40 Radio Homes 695,410 '50 444,416 '40 Retail Sales $1,920,930,000 '51 $1,677,541,000 '48 820,339 '51 783,724 '50 Telephones 496,600 '52 286,100 '45 New Construction $ 211,600,000 '47 $ 123,900,000 '40 Farm Income $ 417,112,436 '49 $ 337,632,941 '44 Internal Revenue Collections . . $1,056,245,705 '51 $ 857,689,175 '50 Page 205, under Market Indicators for Washington, radio homes figure on left should read: 720,731 '50 Page 215, under Market Indicators for Wyoming, radio homes figure on left should read: 81,845 '50 Page 220, under Massachusetts, insert: WVOM Boston, 5kw DA-1, 1600kc— Armenian, Albanian, French, Greek, Irish, Italian, Jewish and Polish. Page 226, under Yankee Network, insert the following: WNAC Boston, WFAU Augusta, WIDE Biddeford, WICC Bridgeport, WALE Fall River, WEIM Fitchburg-Leominster, WHAI Green* field, WONS Hartford, WHYN Holyoke, WLNH Laconic, WCOU Lewiston-Auburn, WLLH Lowell-Lawrence, WNBH New Bed* ford, WOCB Hyannis, WNLC New London, WBRK Pittsfield, WPOR Portland, WHEB Portsmouth-Dover (LS), WEAN Providence, WWON Woonsocket, WSYB Rutland, WWSR St. Albans (LS), WWCO Waterbury, Conn., WDEV Waterbury, Vt., and WORC Worcester. 5M 10M 15M 30M 1 Hr. D 256.50 384.75 513.00 769.50 1,282.50 N 513.00 769.50 1,026.00 1,539.00 2,565.00 FM PROMOTION NARTB Draws Up Xmas Plan PROMOTION program to stimulate sale of FM-equipped radio sets during the Christmas season has been developed by John H. Smith Jr., director of the NARTB FM Dept. Material for a self-propelled promotion will be supplied FM-AM and FM-only members of NARTB. Cooperating stations will carry announcements suggesting listeners buy FM-equipped table models as gifts. The station will supply respondents with information on where to get the receivers. Manufacturers will be told by NARTB where campaigns are being conducted. NARTB's kit will include details of a plan whereby stations can be told who gets the sets as well as copy for a suggested letter to be mailed with a program schedule on Christmas Eve. (1) Old urban definition of Census Bureau. Page 83, under Market Indicators for Maine, radio homes figure on left should read: 234,466 '50 Page 87, rates for WBZ-TV should read: D 1 60.00 1 60.00 200.00 320.00 480.00 800.00 N 300.00 300.00 375.00 600.00 900.00 1 ,500.00 Page 112, under Market Indicators for Montana, radio homes figure on left should read: 170,702 '50 Page 117, under Market Indicators for Nevada, radio homes figure on left should read: 46,975 '50 Page 118, under Market Indicators for New Hampshire, radio homes figure on left should read: INCREASE of 43% in business volume for August 1952 compared to same month last year reported by KSDO San Diego, according to Jack Heintz, vice president, general and commercial manager. PITTSBURGH 50,000-watt NBC affiliate serving a tri-state area with over $10 billion effective buying income 150,983 '50 WESTINGHOUSE RADIO STATIONS Inc ! ROADCASTING • Telecasting September 29, 1952 • Page 105