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women wC&e ' . . *
KMBC-KFRM is wise in the ways of a woman. So is Bea Johnson, newly appointed KMBC-KFRM Director of Women's programs and conductress of the "Happy Home," (8:30-9:00 AM, Monday through Friday). But that's not all. Women in the Heart of America know all about Bea Johnson, too. They know her as housewife and mother, and one whose wide experience can provide them with the answers to their problems. That is the reason why they requested her return to the air. As Joanne Taylor on KMBC from 1936 to 1941, she was one of their all-time favorites.
So now, more than ever before, the relationship between The KMBC-KFRM Team and the women of the Kansas City Primary Trade Area exists as a very effective cycle. These women are well acquainted with Bea Johnson. Bea and The Team are likewise well aware of the wishes of these listeners and are first to supply them with the program material that they want. The association of Bea Johnson, KMBC-KFRM and the lady listeners is an unbeatable combination—for the advertiser. Bea's sincere recommendation coupled with the prestige of KMBC-KFRM is certain to make sales of any product or service carried on "Happy Home."
AA This is the third of a series on The KMBC-KFRM know-how which spells dominance •V in the Heart of America.
Call KMBC-KFRM or Free & Peters for the story of Bea and the "Happy Home." BE WISE-REALIZE... that to sell the Whole Heart Hip; of America Wholeheartedly, it's nHappy Home" on...
^KMBC-KFRM^m
CBS RADIO FOR THE HEART OF AMERICA
OWNED AND OPERATED BY MIDLAND BROADCASTING COMPANY