Broadcasting Telecasting (Jan-Mar 1953)

VFMJ I] nesday Knit MJ-TV &j apatli RP is rovide :e, aceering U. Sales . . . eneral Electric has ordered seven tore half -hour films for a new television series being filmed by Sovereign Productions, Hollywood, as replacements for the CBS-TV Fred Waring Show when it goes on tour. The new films will be telecast during the summer. Reynolds Productions, Beverly Hills, will distribute the programs. Agency for GE is : Young & Rubicam. * * * t % ■ [Alexander Film Co., Colorado Springs, Col., announces recent TV commercial productions for the following organizations: | Beneficial Life Insurance Co., Salt Lake City, one 60-second film 'through Featherstone Adv. Agency, JSalt Lake City. Hill's Dog Food, jTopeka, Kan., one 60-second and jone 20-second film through Lago & [Whitehead, Wichita, Kan. Aero |Mayflower Transit Co., Spokane, ;Wash., one 60-second and one 20second film through Virgil A. Warren, Spokane. Elgin, Elgin, 111., thirteen 13-second films through Young & Rubicam Inc., Chicago. Production . . . jBo-Mor Productions, Hollywood, has signed Don Wilson, radio-TV jannouncer, as star-commentator of la new half-hour television film series, tentatively titled Hollywood Observatory. Filming starts in January and format will utilize motion picture stars and stories from curTent outstanding feature films, according to Richard Morley, executive producer. Edward Maxwell is writing the scripts. Availabilities . . . Colson & Co., Dallas, Tex., will start releasing The Roving Reporter weekly beginning Jan. 19. The new quarter-hour TV film program centers around a reporter's interviews with persons in all walks of life and in all parts of the country. Thirteen programs are now ready and 39 more are in production, Harrison Colson, company's president, announced. Each program is open for three spot an film report nouncements. Firm's address is 1122 Jackson St., Dallas. Random Shots . . . Meridian Pictures, Hollywood, which films CBS-TV's Schlitz Play-house of Stars, was paid $500 by Stanley Kramer Co. for motion picture rights to the title, "The Juggler." The television company had completed a video adaptation of Arthur Stringer's story of that name, which was registered in 1936. The motion picture firm is completing a feature in Israel, based on Michael Blankfort's novel published early in 1952. The television film has been labeled "The Playwright." Academy Film Productions Inc., Chicago, is distributing cartooncalendar and film editing and timing chart which aids film producers in planning the narration and editing of filmed commercials by giving the number of words and amount of film footage for any determined length of television commercial. Requests for the calendar and film timing chart should be addressed on company letterhead to Bernard Howard, Academy Film Productions Inc., 123 West Chestnut St., Chicago 10, 111. Film People . . . Bert Somon, sales director and pro ducer at United Broadcasting Co., Chicago, outlined how radio and television "can live together" yesterday (Sunday) at a Chicago meeting of the Restonic Mattress Corp. He spoke to members of the sales force and franchise representatives. Paul Weston, West Coast musical director of Columbia Records Inc., has been signed to score the CBSTV Alan Young Show, which starts Feb. 15 on alternating sponsorship with CBS-TV's Ken Murray Show for Bristol-Myers Co. Ernst Jaeger, production coordinator for Frank Wisbar Productions on NBC-TV's Fireside Theatre, has resigned. * * * Bernard Saber, director of music at United Broadcasting Co., Chicago, is father of a son, Kenneth Louis. NBC INSTALLATION New Relay Equipment Used NBC is using a new television master desk and control room combining the latest principles of relay and vacuum tube switching in its New York studios and theatres. They were designed by A. A. Walsh, John Lake, and Eric Burglund, working under Chester A. Rackey, jmanager of NBC's audio-video engineering department, the network isaid last week. I Features of the desk and control |room include a precision time clock jthat automatically disconnects circuits from a studio at the end of a program and a unit that switches jvideo and audio into action from lone studio or theatre to another as programs change. (BROADCASTING • Telecasting pOnlH ALEXANDER FILM SHORTS V Let You Fee| As Free As THIS c) NcwlYorh City Weary sponsors discover new life and zip when they start using Alexander film shorts. The outstanding reason is the superior support that Alexander shorts give the advertiser. (After all, no sponsor likes to spend money for television time, and then fail to realize full value because his advertising shorts fall down on him.) Don't be half safe! You can make sure your television campaigns are effective beyond a shadoiv of a doubt with Alexander film shorts. So, do as more than U00 of the tvorld's major advertisers have done . . . Select Alexander for your TV film commercial needs! COMPLETE SERVICE FOR LOCAL, SECTIONAL AND NATIONAL ADVERTISERS! WRITE FOR DETAILS! COLORADO SPRINGS Chicago • Detroit • Dallas • Stn Francisco • Hollywood January 5, 1953 • Page 71