Broadcasting Telecasting (Apr-Jun 1953)

1 1 p.m. EDT) had been sold to Piel's Beer Co. by WNBT (TV) New York, effective April 13. Young & Rubicam is the agency. He noted that WSPD-TV Toledo and WJIM-TV Lansing have been added to the Who Said That? lineup by Pure Oil Co., raising that company's station total to 21. CBS EastWest Switch Transfers Jencks, Woodward APPOINTMENT of Richard W. Jencks of the CBS-TV New York legal department as resident attorney of CBS Inc.'s west coast legal department, effective immediately, was announced Thursday by CBS Secretary and General Attorney Julius F. Brauner. At the same time the designation of Charles C. Woodard Jr. of the CBS Hollywood legal staff to assume operating charge of the CBSTV legal department in New York was announced by W. Spencer Harrison, CBS-TV vice president in charge of legal and business affairs. Mr. Woodard's new assignment becomes effective today (Monday). McBride Radio Project ABC radio reported last week that 350 women from 279 localities in the U.S. and Alaska have been nominated as possible winners in the Mary Margaret McBride Radio Project, which is designed to show what women on the local level have accomplished in the interests of Democracy and peace. Winners of the project, which is conducted by ABC radio, will be chosen by a board of judges representing the United Church Women, the National Council of Catholic Women and the National Council of Jewish Women. UBC-Friendly Network To Carry Braves Games ALL stations of United Broadcasting Co.Friendly Network have contracted with World News Service to carry Milwaukee Braves baseball games fed by WEMP Milwaukee to a network in that area. Richard Eaton, UBC president, said WNS, of which he also is president, has the concession for the team's home park in 14 MidAtlantic and Southern states and the District of Columbia. Miller's High Life beer is sponsoring games on the network on a participating basis. Sinclair Oil Co. is co-sponsor on WOOK Washington, WINX Rockville, Md., and WANT Richmond, Va. Other stations on the special network are WFAN (FM) Washington; WSID Baltimore; WARK Hagerstown, Md., and WJMO Cleveland. NBC Plans Talent Search PLANS for a weekly two-hour program to discover and showcase talent new to network radio have been revealed by NBC, which said it would conduct the project in collaboration with station affiliates. The series will be heard Saturdays, 7:30-9:30 p.m. EDT, starting June 13. Four stations will participate in each broadcast in the series, to be known as New Talent, USA. Teams of talent scouts will go on the road several weeks in advance of each broadcast, to help the stations in arrangements. DIESEL GENERATOR SETS WJR— Detroit, Michigan, uses 200 kw. GM Diesel generator set as stand-by power for 50,000-watt transmitter. Compactness of unit permitted installation in garage adjoining transmitter building — eliminating cost of a specially designed building. ■am WKTV— UTICA, N. Y.( uses a 100 kw. General Motors Diesel generator set for stand-by power. Set can be started remotely from the control room. Low vibration characteristic of engine permitted installation in room adjacent to transmitter and within 30 feet of studio. If you are planning stand-by power, be sure to check the advantages of General Motors Diesel generator sets, listed briefly below. GM Diesel generators are meeting the exacting requirements of military service in all parts of the world. They supply emergency power for more than 1100 telephone and telegraph exchanges — for microwave relay stations, for hospitals, government buildings, banks, airports. There is a GM Diesel distributor near you who will analyze your power requirements and make his recommendations without obligation. Look in the yellow pages of your phone book for his listing, or write direct to us. • Wide range of models— 1 2 Vi to 200 kw., 220 or 440 volts, single or threephase current. • Excellent frequency and voltage regulation for the most exacting requirements. • Powered by General Motors Diesel engines— dependable, smooth 2-cycle operation — low cost maintenance — easy to service. • Built by one manufacturer — one warranty, one responsibility for both engine and power generator. • Instant push-button power starting on safe Diesel fuel — or fully automatic starting. Immediate power, no "warmup" period. • Dependable starting — no sparkignition system to fail because of dampness or corrosion — always ready to start. • Easy to install — compact — lightweight —requires no special building,no special base. Complete instrumentation provided. • Distributors and Dealers throughout the country. DETROIT DIESEL ENGINE DIVISION GENERAL MOTORS • DETROIT 28, MICHIGAN SINGLE ENGINES ... 1 6 to 275 H.P. MULTIPLE UNITS ... Up to 840 H.P. /t pays to Standardize on Write for Generator Set Catalog 6 SA 20. GM DIESEL POWER Broadcasting • Telecasting May 11, 1953 • Page 71