Broadcasting Telecasting (Apr-Jun 1953)

STATIONS sented by Avery-Knodel Inc., affiliated with ABC-TV, CBS-TV and DuMont. WTPA (TV) Harrisburg, Pa., uhf Ch. 71, represented by Headley-Reed TV Inc. (now on the air with a test pattern). WTVP (TV) Decatur, 111., uhf Ch. 17, represented by George W. Clark. July 16 WISE-TV Asheville, N. C, uhf Ch. 62, represented by The Boiling Co. July 19 KFSA-TV Fort Smith, Ark., uhf Ch. 22, represented by John E. Pearson Television, affiliated with DuMont. KIMA-TV Yakima, Wash., uhf Ch. 29, represented by Weed Television. July 25 KEYT (TV) Santa Barbara, Calif., vhf Ch. 3, represented by George P. Hollingbery Inc., affiliated with all TV networks. Late July WATR-TV Waterbury, Conn., uhf Ch. 53, represented by William Rambeau Co., affiliated with ABC-TV and DuMont. Aug. 1 KEDD (TV) Wichita, Kan., uhf Ch. 16, represented by Edward Petry & Co. (TV Div.), affiliated with ABC-TV and NBC-TV. KFEQ-TV St. Joseph, Mo., vhf Ch. 2, represented by Headley-Reed TV Inc., affiliated with CBS-TV and DuMont. KMMT (TV) Austin, Minn., vhf Ch. 6, represented by John E. Pearson TV Inc. KQTV (TV) Fort Dodge, Iowa, uhf Ch. 21, represented by John E. Pearson TV Inc. KRBC-TV Abilene, Tex., vhf Ch. 9, represented by John E. Pearson TV Inc. KTVE (TV) Longview, Tex., uhf Ch. 32. WENS (TV) Pittsburgh, Pa., uhf Ch. 16, represented by Edward Petry & Co., affiliated with ABC-TV. WGVL-TV Greenville, S. C, uhf Ch. 23, represented by H-R Television Inc., affiliated with ABC-TV. WJHL-TV Johnson City, Tenn., vhf Ch. 11, represented by John E. Pearson TV Inc. WTVU (TV) Scranton, Pa., uhf Ch. 73, represented by The Boiling Co. Aug. 15 KFAZ-TV Monroe, La., uhf Ch. 43, represented by Headley-Reed TV Inc. KTAG (TV) Lake Charles, La., uhf Ch. 25, represented by Adam Young Television Inc. WBUF-TV Buffalo, N. Y., uhf Ch. 17, represented by H-R Television Inc., affiliated with ABC-TV and DuMont. WPFA (TV) Pensacola, Fla., uhf Ch. 15, represented by Adam Young Television Inc. Aug. 22 WETV (TV) Macon, Ga., uhf Ch. 47, represented by Headley-Reed TV Inc., affiliated with NBC-TV. Late August KRDO-TV Colorado Springs, Colo., vhf Ch. 13, represented by Joseph Hershey McGillvra Inc. Aug. 5-Sept. 1 WVEC-TV Hampton, Va„ uhf Ch. 15, represented by William G. Rambeau, affiliated with NBC-TV. . Sept. 1 KFXD-TV Nampa, Idaho, vhf Ch. 6, represented by George P. Hollingbery. KSTM-TV St. Louis, Mo., uhf Ch. 36, represented by H-R Television Inc., affiliated with ABC-TV. WNCT (TV) Greenville, N. C, vhf Ch. 9, represented by John E. Pearson Co., affiliated with CBS-TV. WNOK-TV Columbia, S. C, uhf Ch. 67, represented by Paul H. Raymer Co., affiliated with KNUZ-TV 'Square Deal# KNUZ-TV Houston, which expects to begin commercial operation on Ch. 39 late this summer, has introduced a "Square Deal" rider to its rate card No. 1. The rider provides for flat time rates based on a count of sets in the area, with rates readjusted at the end of 13 -week periods until sets in the area reach 35,000, at which time the regular rate card with frequency discounts goes into effect. CBS-TV and DuMont. WTVH (TV) Peoria, 111., uhf Ch. 19, represented by Edward Petry & Co. Sept. 10 WNLC-TV New London, Conn., uhf Ch. 26, represented by Headley-Reed TV Inc. Sept. 15 KFSD-TV San Diego, Calif., vhf Ch. 10, represented by The Katz Agency. KNUZ-TV Houston, Tex., uhf Ch. 39, represented by Forjoe & Co. WBCK-TV Battle Creek, Mich., uhf Ch. 58, represented by Headley-Reed TV Inc. WTOB-TV Winston-Salem, N. C, uhf Ch. 26, represented by H-R Television Inc. Sept. 27 KCMO-TV Kansas City, Mo., vhf Ch. 5, represented by The Katz Agency. WMT-TV Cedar Rapids, Iowa, vhf Ch. 2, represented by Katz Agency, affiliated with CBSTV. WMAZ-TV Macon, Ga., vhf Ch. 13, represented by Katz Agency, affiliated with CBS-TV and DuMont. Dunville Tells NBC Guests Ratings Don't Show All RATINGS fail to tell the complete story of what a client receives when he purchases radio and TV time, Robert E. Dunville, Crosley Broadcasting Corp. president, told NBC executives and salesmen visiting Cincinnati June 19-20. Headed by William Fineshriber, NBC vice president and general manager, the network sales forces from Chicago, New York and Detroit toured the facilities of Crosley in Cincinnati. A closed circuit telecast brought in the Crosley TV setup in Dayton and Columbus. Describing the merchandising and promotional work of the Crosley organization, Mr. Dunville said that plus services are both tangible and intangible, and the client should base buying decision on those extra services. The weekend project, "Mission Main Street," stressed the importance of the Ohio Valley market in radio and television plans of the advertiser. WFBG-TV Plans 316 kw WFBG-TV ALTOONA is slated to increase power to the 316 kw maximum July 5, Managing Director Jack Snyder reported last week. He said the boost will make the station the most powerful in the eastern U. S. The station, on vhf Ch. 10 and in operation with 75 kw since March 1, is owned by Gable Broadcasting Co. George P. Gable is president. E. P. H. James Appointed To KVOA-TV Post E. P. H. JAMES has been appointed coordinator of television planning and public relations at KVOA-TV Tucson, according to R. B. Williams, president of the licensee, Arizona Broadcasting Co. Mr. James is a former NBC promotion director and vice president of MBS. Before he left New York for Arizona for his children's health, Mr. James was a director of the American Television Society and active i n NARTB, BAB and other industry groups. Noting that Mr. James was in charge of NBC's commercial TV planning in its formative period, Mr. Williams said his experience "will be of great value not only to our operations but also to the advertisers and agencies we hope to serve [as KVOA-TV]. He is one of the pioneers of broadcasting and has taken a key part in the development of both radio and television advertising, with particular emphasis on the merchandising and audience building activities which make the advertiser's dollar more productive." KVOA is grantee for vhf Ch. 4 in Tucson. It will be affiliated with NBC-TV. Target date for service to begin is Sept. 15. Mr. James Funeral Services Held For J. Frank Gallaher FUNERAL services were held Tuesday for J. Frank Gallaher, 68, treasurer and director of WONE Dayton, Ohio, widely known as operator of a midwestern drug chain comprising 50 stores. Mr. Gallaher died the night of June 19 at his Dayton home. He had been ill some months, having been stricken during the winter at Miami Beach, Fla. His broadcast interests included participation in the partnership of Gallaher, Berry & Woodward, applicant for TV Ch. 42 in Memphis. The application was dropped last week. Survivors are his wife, the former Frances Roberts, of Shelbyville, 111., and a daughter, Mrs. Rodney J. Reynolds, of Barrington, R. I. Arthur T. Brush Dies FUNERAL services for Arthur T. Brush, commercial manager of WHDH Boston, were held Wednesday at the Newton Highlands (Mass.) Congregational Church. Mr. Brush died after a heart attack June 21. He is survived by his wife, the former Lois Newton, and two children. Lamb Names Reynolds for D.C. Harry Geise Dies J. LACEY REYNOLDS has been named by Edward Lamb Enterprises Inc. as its representative in Washington, D. C. Mr. Reynolds has been a capital newsman for 20 years, and in his new post will represent Lamb radio, television and newspaper interests in Pennsylvania, Florida and Ohio. FUNERAL services were held Thursday in Burbank, Calif., for Harry Geise, 53, one time manager of KSTP St. Paul, Minn., who died Monday following a heart attack. He was the first announcer for Amos W Andy when the radio duo were on WMAQ Chicago in the late 1920s. Page 74 • June 29, 1953 Broadcasting • Telecasting