Broadcasting Telecasting (Jul-Sep 1953)

Page scan 000567 from Broadcasting Telecasting

Record Details:

Title:
Broadcasting Telecasting
Date:
Jul-Sep 1953
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
000567
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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YOU MIGHT GET A 1600-LB BULL MOOSE BUT. . . YOU NEED THE FETZER STATIONS TO BAG AUDIENCES IN WESTERN MICHIGAN! WKZO-WJEF RADIO: WKZO, Kalamazoo, and WJEF, Grand Rapids, are Western Michigan's outstanding radio values. February, 1953 Pulse figures for Kalamazoo-Grand Rapids credit WKZO-WJEF with 41% of the morning audience, 41% of the afternoon, and 40% of the nighttime. The next-best two-station choice gets only 24%, 20% and 29%, yet costs 13.9% more! And Kalamazoo and Grand Rapids are only part of the story. Latest Nielsen figures credit WKZO-WJEF with a 12-county audience of 151,050 daytime radio homes — 130,530 nighttime radio homes! WKZO-TV (80,000 WATTS VIDEO— 40,000 AUDIO TELEVISION: WKZO-TV is the Official Basic CBS Television Outlet for Kalamazoo-Grand Rapids. Its brilliant Channel 3 picture reaches more than 300,000 television homes in 27 Western Michigan and Northern Indiana counties. This is one of America's really important television markets — far bigger than Rochester or New Orleans, Miami or Houston, Denver or Omaha. WKZO-TV blankets this market: April, 1953 Nielsen figures credit WKZO-TV with an average nighttime audience of 198,678 TV homes, or 47.9% more than Station "B" — an average daytime audience of 126,889 homes, or 41.3% more than Station "B"! That's the Fetzer story in a nutshell. Ask your AveryKnodel man! * F. D. Fetherston and D. G. MacDonald got one this size on the Magnassippi River, Quebec, in 1889. ALL THREE OWNED AND OPERATED BY FETZER BROADCASTING COMPANY AVER Y . KN ODEL, INC., EXCLUSIVE NATIONAL REPRESENTATIVES