We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
YOU MIGHT GET A 1600-LB
BULL MOOSE
BUT. . .
YOU NEED THE FETZER STATIONS TO BAG AUDIENCES IN WESTERN MICHIGAN!
WKZO-WJEF
RADIO: WKZO, Kalamazoo, and WJEF, Grand Rapids, are Western Michigan's outstanding radio values. February, 1953 Pulse figures for Kalamazoo-Grand Rapids credit WKZO-WJEF with 41% of the morning audience, 41% of the afternoon, and 40% of the nighttime. The next-best two-station choice gets only 24%, 20% and 29%, yet costs 13.9% more! And Kalamazoo and Grand Rapids are only part of the story. Latest Nielsen figures credit WKZO-WJEF with a 12-county audience of 151,050 daytime radio homes — 130,530 nighttime radio homes!
WKZO-TV (80,000 WATTS VIDEO— 40,000 AUDIO
TELEVISION: WKZO-TV is the Official Basic CBS Television Outlet for Kalamazoo-Grand Rapids. Its brilliant Channel 3 picture reaches more than 300,000 television homes in 27 Western Michigan and Northern Indiana counties. This is one of America's really important television markets — far bigger than Rochester or New Orleans, Miami or Houston, Denver or Omaha. WKZO-TV blankets this market: April, 1953 Nielsen figures credit WKZO-TV with an average nighttime audience of 198,678 TV homes, or 47.9% more than Station "B" — an average daytime audience of 126,889 homes, or 41.3% more than Station "B"!
That's the Fetzer story in a nutshell. Ask your AveryKnodel man!
* F. D. Fetherston and D. G. MacDonald got one this size on the Magnassippi River, Quebec, in 1889.
ALL THREE OWNED AND OPERATED BY
FETZER BROADCASTING COMPANY
AVER Y . KN ODEL, INC., EXCLUSIVE NATIONAL REPRESENTATIVES