Broadcasting Telecasting (Jul-Sep 1953)

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all aifis are on (MILWAUKEE) ALL THIS AND WCAN-TV, TOO! 1953 is an EYE-opening year for Milwaukee. It all began when Milwaukeeans got their first LOOK at the Braves. They couldn't believe their EYES, nor could the rest of America. WHY? A new landmark is being added to the Milwaukee skyline. Soon the new WCAN-TV tower will be completed on top the famous Schroeder Hotel in downtown Milwaukee, The tower will rise 1,297 feet above sea level — 577' above terrain — and will be the transmitting point of new and clearer television entertainment for this great area. With the completion of its new antenna, WCAN-TV will begin telecasting both local and network programs of sports, drama, comedy, music and education — all designed to give its viewers the ultimate in listening and viewing reception. New programs, new ideas, A NEW MARKET for America's smart time buyers. Like everyone else in Milwaukee, LOOK to WCAN-TV . . . For WCAN-TV is catching the -^^^ in Milwaukee. For WCAN-TV is catching the'^fe-in Milwaukee I vaukee Milwaukee ALEX ROSENMAN — Eastern Sales Manager Broadcasting Telecasting August 3, 1953 • Page 55