Broadcasting Telecasting (Jul-Sep 1953)

Record Details:

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STATIONS ' by Gill-Perna Inc., Aug. 15. WIFE (TV) Dayton, uhf Ch. 22, represented by Headley-Reed TV Inc., Aug. 15. WUTV (TV) Youngstown, uhf Ch. 21, August. OREGON KBES-TV Medford, vhf Ch. 5 (all four TV networks), represented by Blair TV, Aug. 1 (granted STA). PENNSYLVANIA WGLV (TV) Easton, uhf Ch. 57 (ABC-TV and DuMont), represented by Headley-Reed TV Inc., Aug. 15 (test pattern started June 26). WENS (TV) Pittsburgh, uhf Ch. 16 (ABCTV and CBS-TV), represented by Edward Petry & Co. (TV Div.), late August. WKJF-TV Pittsburgh, uhf Ch. 53, represented by Weed TV, Aug. 1 (test pattern started July 14). WTVU (TV) Scranton, uhf Ch. 73, represented by The Boiling Co., Aug. 2 (now on test pattern ). WILK-TV Wilkes-Barre, uhf Ch. 34 (ABCTV and DuMont), represented by Avery-Knodel Inc., Sept. 15. SOUTH CAROLINA WNOK-TV Columbia, uhf Ch. 67 (CBS-TV and DuMont), represented by Paul Raymer Co. WGVL (TV) Greenville, uhf Ch. 23 (ABCTV, DuMont and NBC-TV), represented by ■H-R TV Inc., Aug. 1 (test pattern started July 15). TENNESSEE WJHL-TV Johnson City, vhf Ch. 11, represented by John E. Pearson TV Inc., Aug. 15. WHBQ-TV Memphis, vhf Ch. 13, Sept. 15. TEXAS KRBC-TV Abilene, vhf Ch. 9, represented by John E. Pearson TV Inc., Aug. 16. KTVE (TV) Longview, uhf Ch. 32, represented by Forjoe TV Inc., Aug. 1. KCMC-TV Texarkana, vhf Ch. 6 (ABC-TV), represented by O. L. Taylor Co., Aug. 16. KETX (TV) Tyler, Tex., uhf Ch. 19, August (granted STA). KANG-TV Waco, uhf Ch. 34 (ABC-TV), represented by John E. Pearson TV Inc., Aug. 15. VIRGINIA WCHV-TV Charlottesville, uhf Ch. 64, represented by The Walker Representation Co., Sept. 1. WVEC-TV Hampton, uhf Ch. 15 (NBC-TV), represented by the William Rambeau Co., Sept. 19 (test pattern due Aug. 15). WSVA-TV Harrisburg, vhf Ch. 3 (NBC-TV), represented by Devney. WASHINGTON KMO-TV Tacoma, vhf Ch. 13, represented by The Branham Co., Aug. 1 (test pattern started last month). KIT-TV Yakima, uhf Ch. 23, August. WEST VIRGINIA WKNA-TV Charleston, uhf Ch. 49, sented by Weed TV, Sept. 1. repre WISCONSIN WCAN-TV Milwaukee, uhf Ch. 25, represented by 0. L. Taylor Co., Sept. 1. WNBW (TV) Adds to Tower WNBW (TV) Washington has begun construction of a 184-ft. addition to its present antenna atop the Sheraton Park Hotel. New antenna height will be 557.5 ft. above ground. The vhf Ch. 4 outlet will increase its effective radiated power to 100 kw when the tower is completed. General Manager Carleton D. Smith has announced. Page 64 • August 3, 1953 f VER HEAR of making a mountain out of an ant hill? Piling up sales mountains is no new story since WLW-A became a Crosley Station . . . and Crosley made the "A" also stand for Action! Here, your time dollar buys buying audience and talent that sells. Then expert merchandising plans and smashing program exploitation through the client service department really cinch your sales in the South! Want sales in Atlanta? Ask WLW-A. As your ad plan is carried out . . . So your sales are built. Atlanta's Dynamic Station EXCLUSIVE SALES OFFICES IN: CINCINNATI, DAYTON, COLUMBUS, CHICAGO, NEW YORK, ATLANTA, HOLLYWOOD Broadcasting • Telecasting J