Broadcasting Telecasting (Jul-Sep 1953)

Page scan 000823 from Broadcasting Telecasting

Record Details:

Title:
Broadcasting Telecasting
Date:
Jul-Sep 1953
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
000823
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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1 According to FCC curves, WAVE-TV now effectively reaches 85.5% more square miles than previously . , , 54.6% more people . , . 51.5% I more Effective Buying Income — . gives you jar greater coverage than any other TV station in this area! HEIGHT COUNTS MOST! wave-TV's Far Higher Tower Increases Area Coverage By 85.5%! In television, Tower Height is of course far more important than any other factor in "reaching out" to fringe TV areas. Low Channel is next most important, and Power is third. WAVE-TV is now operating from a new 600-foot tower, located on top a 985-foot hill, giving an over-all height of 1585 feet above sea level. In addition, WAVE-TV is now telecasting on Channel 3 (instead of Channel 5), and with 100,000 watts of radiated power, instead of 24,000. 700,000 waffs of our new fo wer he/ghf and /ower channel is equivalent fo 600,000 waffs from our old downtown tower, on Channel 5! Check these engineering facts against actual coverage results. Ask your local distributors about WAVE-TV coverage, and about the great WAVE-TV television market. It's actually far greater than the Louisville Trading Area itself! LOUISVILLE'S WAVE-TV FIRST IN KENTUCKY Affiliated with NBC, ABC, DUMONT Free & Peters, Inc., Exclusive National Representatives IROADCASTING • TELECASTING August 17, 1953 • Page 63