Broadcasting Telecasting (Jul-Sep 1953)

Record Details:

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^ea lu res :rra i &i iiioi ik 0 ( bea i| erfa J n ill' [ 1011 IfiOCjll Tli/ Da:f presJ iliai :j TIN' Frisco Lines) Reprints of articles appearing In this section are available at nominal cost. Write to kilADCASTINfi . TELECASTING Read«r(' Service, Re«m 870 lBIiI(., Washington 4, O. C. MOVING THE GOODS" IN THE Memphis Market Nine railroad systems are on the move supplying the growing Memphis Market with one-line direct service frorn 56% of the nation. WREC— Memphis No. I station — supplies the greatest audience to keep the goods moving! The latest Standard Audit and Measurement Report and Hooper ratings show you why WREC delivers the "better half" of the listeners in 76 rich counties at the lowest cost. Retailers appreciate the importance of a WREC schedule . . . Leading advertisers have proved the value of this one-station coverage for both metropolitan and rural selling. And, WREC rates are 10% lower per thousand listeners than in 1946. MEMPHIS NO. I SmfiOiS REPRESENTED BY THE KAT2 ASENCY AFFILIATED WITH CBS RADIO, 600 KG 5000 WATTS