Broadcasting Telecasting (Oct-Dec 1953)

Record Details:

Title:
Broadcasting Telecasting
Date:
Oct-Dec 1953
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
000155
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
August 28, 2022
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has hit the BIG Oregon Market WAIT NO MORE. Now you can hit the rich, able-to-buy Northwest market with the increased coverage and assured picture quality you should expect. KOIN-TV'S 56,000 watts ERP (100,000 soon) and 1114-foot antenna height above average terrain (1536 feet soon), is reaching thousands of homes in Oregon and Southern Washington which cannot receive good service from any other station. REACHING A BIGGER MARKET A market ripe and ready for television's impact. Per capita retail sales are more than double* the national per capita retail sales average. Over a million and a quarter people are in the effective signal area. 150,000 SETS-INCREASING RAPIDLY All TV sets in the area are VHF receivers with UHF devices added or built-in. KOIN-TV's top CBS Television Network shows plus selected ABC Network and local programs are capturing audiences everywhere. Set sales are sky-rocketing. It's a bustling, ready-to-tap market! *208%— Based on 1952-53 Consumer Markets. W ASTORIA TILLAMOOK ^ CENTRALIA 0 CHEHALIS LONGVIEW •„Elso WASH. A VANCOUVER PORTLAND MCMINNVILLE OREGON CITY HOOD RIVER OREGON THE DALLES CBS TELEVISION CORVALLIS EUGENE Broadcasting Telecasting FOLKS KNOW KOIN For 28 years radio station KOIN has offered the people of this region the tops in local, national, and public service programs. KOIN is known and respected as a fellow citizen. This reputation is reflecting itself in a tremendous popularity and public acceptance. Write, phone, or wire for complete information and availabilities. Avery Knodel, Inc., National Representatives New York, Chicago, Los Angeles, San Francisco, Atlanta, Dallas October 12, 1953 Page 19