Broadcasting Telecasting (Oct-Dec 1953)

Tafts Elected to New Posts On Radio Cincinnati Board HULBERT TAFT Jr. has been elected president and David Taft executive vice president of Radio Cincinnati, it was announced last week following a meeting of the board of directors. Chairman of the board now is Hulbert Taft Sr., who prior to last week had served as president of the concern which owns WKRC David Taft Hulbert Taft Jr. AM-FM-TV Cincinnati and the recently acquired WTVN (TV) Columbus. Hulbert Taft Jr. previously had been executive vice president of Radio Cincinnati and David Taft was vice president and general manager of the WKRC am operation. Other officers elected were Kenneth Church as vice president, Robert Taft Jr. secretary, and Dorothy Murphy, treasurer. KMOX Third CBS Station To Boost Daytime Rates KMOX St. Louis last week became the third CBS-owned radio station to announce a daytime rate increase in recent weeks, following the example of CBS-owned WBBM Chicago and WCBS New York. The increase becomes effective Dec. 13 but details as to its size were not disclosed in the announcement as distributed by CBS Radio, and spokesmen said such details were not available there at this time. The announcement said the new printed rate card is now being produced and will be mailed shortly to a complete national agency and client list. KMOX General Manager Gene Wilkey, who announced the changes, said that simultaneously with the daytime rate boosts a dollar volume discount would be added to the KMOX discount structure. It will be available to advertisers purchasing schedules of eight weeks or more duration and is in addition to days-perweek and consecutive-weeks discount currently allowable. The announcement said advertisers may elect to continue on the old rate card for six months from the effective date (without interruption) all business which was under contract before Dec. 13, 1953, or, if it is to their advantage, may change over to the new card at any time during the 26-week period before next June 13. The new card is No. 22. Lucas to KTAG (TV) JAMES W. LUCAS, formerly assistant to the president of the World Wide Broadcasting System, has joined KTAG (TV) Lake Charles, La., as general manager. Mr. Lucas was for many years with Associated Music Publishers and its associated program service. KTAG was scheduled to begin program operations yesterday (Sunday). / # # f you re on the green... first shot, with wfmy-tv It's all fairway down in the 29 high income counties of the Piedmont surrounding WFMY-TV. Your sales message scores a hole in one . . . right into the homes of families who last year boasted nearly $1,500,000,000 in buying power. That's a lot of green— waiting to be spent on what you have to sell. Dozens of America's most aggressive advertisers have found how you can cover the prosperous Piedmont in easy par (when your partner is WFMY-TV) . . . because WFMY-TV is the one television station those families watch daily, believe in completely. Any Harrington, Righter and Parsons office can show you typical scores. wfmy-tv Basic CBS Affiliate -Channel 2 Greensboro, N. C. Represented by Harrington, Righter & Parsons, Inc. New York— Chicago— San Francisco Broadcasting • Telecasting November 16, 1953 • Page 75