Broadcasting Telecasting (Oct-Dec 1953)

NBC O&O's Set Clinic On Promotion in N. Y. A THREE-DAY clinic on promotion, merchandising and publicity for the managers of these departments at NBC's 10 owned-andoperated radio and television stations will be held today (Monday) through Wednesday at the Hotel Gotham in New York. Charles R. Denny, NBC vice president in charge of the o&o stations division, which is conducting the clinic, said the purpose "is to develop intensified promotion, merchandising and publicity campaigns for the owned-andoperated stations." H. W. Shepard, manager of promotion and new business for NBC Spot Sales, is chairman of the clinic sessions, with Max E. Buck, merchandising director for NBC's WNBC and WNBT (TV) New York, and Robert Blake, publicity director for the o&o division, as cochairman. Guest speakers on the agenda include Hal Davis, vice president of Kenyon & Eckhardt; Ed Weiss, merchandising manager of Grey Adv.; John Lester, radio and tv columnist for the Newark Star Ledger and other Newhouse papers, and William Brady, vice president of Grand Union Stores. CBS Spot Sales Ups Donahue JACK DONAHUE, an account executive in the San Francisco office of CBS Radio Spot Sales for the past 10 months, last week was promoted to manager of the office, effective immediately. He succeeds Bert S. West, recently named general sales manager of CBSowned KNX Los Angeles and of the Columbia Pacific Radio Network. Mr. Donahue first joined CBS in 1941 in Hollywood. After wartime service as a pilot in Europe, he was with Irwin Adv., Beverly Hills, as an account executive and later was with California Central Airlines as advertising director. He rejoined CBS Radio in 1951 as merchandising manager of the Housewives Protective League on KNX, became an account executive for KNX and CPRN in 1952, and moved to CBS Radio Spot Sales in San Francisco early this year. CTPN Starts First Show On New Network System COLUMBIA Television Pacific Network, consisting of KNXT (TV) Hollywood, KPIX (TV) San Francisco and KFMB-TV San Diego, today (Monday) launches its first scheduled program, Panorama Pacific, in the 7-9 a.m. Mon.-Fri. time slot. Geared especially for California viewers, 85% of whom are said to be reached by CTPN, the participating program is designed to aid sponsors in introducing new products to the state, according to James T. Aubrey Jr., CTPN general manager. First participating sponsors to be signed are Dow Chemical Co., Midlands, Mich., through MacManus, John & Adams, Detroit, and General Electric Co., through Foster & Davies Inc., Cleveland. Former contract starts Nov. 16 and calls for three participations weekly on threestation network for 13 weeks. maximum TOWERraGHT maximum POWER maximum RESULTS coming to WTAR-TV JANUARY FIRST Our new 1049-foot tower and 100,000 watts power will give advertisers the only total primary coverage of America's Miracle Market — Norfolk, Portsmouth, Hampton, Warwick, Newport News and contiguous area of Tidewater Virginia and North Carolina. Within Grade A Within Grade A and Grade B Within Grade A, Grade B and 100 mv Line Population. . . 784,690 1,156.000 1.600,400 Effective Buying Income $1,073,371,850 $1,415,186,000 $2,040,385,800 Retail Sales $702,570,950 $919,355,950 $1,406,713,050 Families in Area 207,825 295,655 419,335 Data from SALES MANAGEMENT'S Survey of Buying Power, May 10, 1953. WTAR-TV Norfolk Broadcasting • Telecasting November 16, 1953 • Page 7