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• Sheaffer's Snorkel: Ideal product for tv. Page 82.
• How radio helped a store outsell others in its chain.
Page 82.
• Selling liquor on radio by selling something else.
Page 83.
Tape makes it possible
Stretching 8 Hours into 18
PACKING an 18-hour broadcasting day into an 8-hour work day is easy for KULA Honolulu, ABC affiliate. The station does it with tape.
Nearly all program material — both local and network — over the 10 kw station is now tape recorded in advance, then aired from the tape at broadcast time. As a result, the doors at 4617 Kalanianole Highway close promptly at 5 p.m. and everybody goes home. A single engineer with a "staff" of three tape machines takes over. In all, 14 magnetic recorders are used by the station.
Heavy emphasis on taped shows is nothing new for KULA manager Jack Burnett.
"We've been receiving our network shows since 1950 entirely on tape," says Mr. Burnett. "Now, with the exception of live commercials, we're taping in advance most of our local shows as well — and with excellent results."
Advantages in using tape for local broadcasts, according to Mr. Burnett, are:
(1) Voice changes throughout the broadcast day are easy; (2) personnel are able to lead a less hectic life than a "live" operation would make possible — especially on weekends and holidays; (3)
Broadcasting • Telecasting
most efficient employment of available personnel is possible, and employes are happier.
KULA's network programs are taped at KGO — ABC's San Francisco station — then mailed to the Hawaiian station. KGO records the network programs at IV2 inches per second on 1200foot reels. A log is kept noting the reel number, name of the show, and other necessary information. A duplicate of the log sheet accompanies the tape shipment, and to each reel is attached a mailing tag listing the reel number, date, title and length of the program, as well as the recording engineer's name.
The reels of Scotch magnetic tape are packed in a special shipping box designed by Richard Parks, engineering operations supervisor for KGO. Every Monday morning the tape shipment, containing program recordings of the previous week, is picked up by Railway Express. The tapes leave San Francisco by boat on Wednesday and arrive in Honolulu the following Tuesday. Each week's recording utilizes from 100 to 150 reels of tape, comprising between 50 to 75 hours of program material. The average shipment contains 90 shows.
Thus the tapes are aired over KULA after a three-week delay. However, if the programs are more current, they are sent air mail and may be delayed only 24 hours.
In all, there are some 1,000 7-inch reels of magnetic tape in the KGO-KULA "tape pool." Approximately 200 reels are en route eastbound, 200 westbound, 200 in San Francisco, and 200 in Honolulu. The remaining 200 are held in reserve.
November 16, 1953 • Page 81