Broadcasting Telecasting (Oct-Dec 1953)

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trusted to a top-level "outside" research organization that is accepted by broadcasters, advertisers, and agencies alike, he said. Meanwhile, BAB's announcement of the results of the board sessions characterized the bureau's major promotion objectives for 1954 in such general terms as "(1) the establishment of the effectiveness of nighttime radio, and (2) projection of a plan that would materially assist the BAB stations in selling large retailers." Other plans, in addition to financing further studies of set distribution, were said to call for increasing BAB's sales efforts on the national level, and expansion into other cities of the plan, now in operation in some 15 markets, for city-wide cooperation among radio stations in promoting the medium and its effectiveness as a sales tool. The $750,000 BAB budget anticipated for 1954 compares with $642,000 set aside at the start of the current fiscal year. However, this year's budget has been revised upward, with the result that in the last six months of the fiscal year — which starts April 1 — the organization is operating at a rate which would amount to approximately $670,000 a year. Mr. Ryan moved into the BAB presidency in February 1951 after serving as general manager of NARTB for almost two years. Before that he was general manager of KFI-AM-TV Los Angeles. Board members at last week's meeting, held Tuesday, included Messrs. Ryan, Caley, Swezey, Baudino, Fineshriber, Murphy, Woodall, and Goldman; Kenyon Brown, KWFT Wichita Falls, Tex.; J. Herbert Hollister, KBOL Boulder, Colo.; Ward D. Ingrim, KHJ Los Angeles; Edgar Kobak. WTWA Thomson, Ga.; William McGrath, WHDH Boston; Arch L. Madsen, KOV Provo, Utah; John Meagher, KYSM Mankato, Minn.; William B. Quarton, WMT Cedar Rapids; Robert A. Schmid, MBS, and Donald Thornburgh, WCAU Philadelphia. Excused were: Messrs. Cagle, Morton, Patt, and Van Konynenberg; Charles T. Ayres, ABC, New York; Martin B. Campbell, WFAA Dallas; Robert Dunville, WLW Cincinnati; James H. Moore, WSLS Roanoke, Va.; H. Preston Peters, Free & Peters, New York, and George B. Storer, Storer Broadcasting Co., Miami Beach. Ludgin Addresses Ad Club CHANGES in buying habits and methods of selling merchandise to merchandiser and advertising men over recent years were explored last Thursday by Earle Ludgin, president, Earle Ludgin & Co., in a talk before the Chicago Federated Adv. Club. Mr. Ludgin, new chairman of the AAAA's board, explained what these changes mean to the advertiser, sales manager, merchant and manufacturer, and application of new ideas and selling methods. NARFD CONVENTION SLATED THIS WEEK 'Special Services Farmers Will Need in 1 954' is theme of convention. Mai Hansen, president, speaks on recent trip to Europe and NARFD aid to Dutch farmers. MEMBERS of the National Assn. of Radio Farm Directors are due to find out what farmers want in 1954 at their 1953 convention Thanksgiving weekend at the Conrad Hilton Hotel, Chicago. The convention will open with a meeting of the excutive committee Friday morning and will continue through Sunday night. The business meetings will be devoted to dinners, and formal addresses by William Ryan, BAB president; Stanley Andrews, faculty member at Michigan State College; Don Paarlberg, Assistant to the Secretary of Agriculture; Ed Lipscomb, National Cotton Council of America. Panel discussion on "Special Services Farmers Will Need in 1954," theme of the convention, Saturday afternoon will feature members of the association. Mai Hansen, WOW Omaha, president of the farm broadcasters, is expected to speak on his recent European trip, and report on the administration of a sizeable relief fund raised by NARFD for relief of Dutch farm families, victims of the hurricane and flood that swept Holland last year. Regional chairmen will report on activities in their areas. They are Frank Raymond, WDVA Danville, Va., southeastern; Ed Slusarczyk, WIBX Utica, N. Y., middle Atlantic; Maurice White, WHA Madison, Wis., east north central; Merrill Langfitt, KMA Shenandoah, Iowa, west north central; Sue Bailey Reid, Providence Journal Co., Providence, R. I., New England; Henry Schacht, KNBC San Francisco, Pacific southwest; Bill Moshier, KOMO Seattle, Pacific northwest; Jack Timmons, KWYN Shreveport, south central, and John Bradshaw, CFRB Toronto. Jack Jackson, KCMO Kansas City, Mo., NARFD vice president, is chairman of the convention program committee. Tv Can Promote Travel, Faught Tells Association THE USE of television to stimulate the desire of audiences to travel to those places shown by the medium was recommended to the National Assn. of Travel Organizations at its annual banquet last week at the Greenbrier Hotel in White Sulphur Springs, W. Va. Millard C. Faught, president of Faught Co., New York business consultant, and proponent of subscription tv, told the group they should be able to sell "quite a lot of terrestrial travel via television," especially after the advent of color tv. Mr. Faught predicted the U. S. economy can support 400 tv stations with advertising their sole source of income and that this number can be doubled by the addition of subscription tv, which he thought would come within three years. He said he believed people would pay to see special travelogue series, which he indicated would in turn help to promote travel. Mr. Faught added: "Television has shown us the embarrassing fact that in pre-television homes we had nearly 20 hours a week of 'spare' spare time — because besides [the family] looking at that much television, life still seems to go on in the average American household." ON HIS return from a business trip to Europe, O. Bardahl (r), president of Bardahl Manufacturing Corp., Seattle, receives a "welcome home" and the Hollywood Advertising Club's Sweepstakes Trophy for "the outstanding television commercial of the year" from Jerry Hoeck (I), Wallace MacKay Co. partner and account executive for Bardahl, and John Haydon, Bardahl advertising and sales manager. SDX NAMES BROWN; BYRON TO COUNCIL SIGMA DELTA CHI, national professional journalistic fraternity, has named Robert U. Brown, editor of Editor & Publisher, as president for the ensuing year. Mr. Brown, who moved up from a vice presidency, was named at the SDX annual convention in St. Louis [B«T, Nov. 16]. Mr. Brown succeeds Lee Hills, executive editor of the Miami (Fla.) Herald (WQAM) and the Detroit News, who becomes chairman of the SDX executive council. Elected honorary president for 1953-54 was John Cowles, president and publisher, Minneapolis Star and Tribune, and chairman of the Cowles radio and tv stations. In addition to pledging to back the radio-tv fight for access to news on an equal basis with newspapers [B»T, Nov. 16], SDX further recognized radio and television with the election of Jim Byron, news editor of WBAP-AMTV Fort Worth, as a member of the executive council. Mr. Byron, who was elected president of the Radio-Television News Directors Assn. at a convention last month in Washington [B*T, Nov. 2], succeeds Charles Clayton, St. Louis Globe-Democrat editorial writer, on the council. Others elected to the executive council are: Alden C. Waite, president, Southern California Associated Newspapers (Copley), first vice president; Alvin E. Austin, head, Dept. of Journalism, U. of North Dakota, second vice president; Mason R. Smith, editor and publisher, Tribune Press, Gouverneur, N. Y., third vice president; Ed Dooley, managing editor, Denver Post, secretary, and Bernard Kilgore, president, Wall Street Journal, treasurer. Reelected to the executive council were J. Donald Ferguson, president, Milwaukee Journal (WTMJ-AM-TV); John W. Colt, news editor, Kansas City Star (WDAF-AM-TV), and Sol Taishoff, editor and publisher, Broadcasting • Telecasting. Elected to a newly created executive council was post S. G. (Chris) Savage, assistant professor of journalism, Indiana U. Broadcasting • Telecasting Now All Can See NATIONAL Assn. of Mfrs. has come up with a solution to ease the predicament of guests at large dinner affairs who cannot view the speakers' table. It has completed arrangements with Theatre Network Television to present a closedcircuit color telecast on Dec. 4 of a dinner climaxing the association-sponsored 58th Congress of American Industry so that diners in rooms adjacent to the grand ballroom of the WaldorfAstoria Hotel may view proceedings. TNT will move in about $200,000 worth of equipment for the color telecast, which will make use of the system developed by CBS, including screens five-by-six-feet in size. Page 46 • November 23, 1953