Broadcasting Telecasting (Oct-Dec 1953)

Record Details:

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OVER A RICH CHUNK OF WISCONSIN WITH WEAU-TV ON THE AIR IN DECEMBER HIGH INDUSTRY PAYROLL WISCONSIN'S HIGHEST PAID INDUSTRIAL WORKERS LIVE IN EAU CLAIRE. THE MAY 1953 AVERAGE EARNINGS WERE $1 03.87 PER WEEK. PRIMARY COVERAGE 340,300 PEOPLE HOUSEHOLD COVERAGE 91,195 FARM COVERAGE 33,910 RETAIL SALES $345,244,000 WEST CENTRAL WISCONSIN'S ONLY TV STATION NBC, ABC AND DUMONT NETWORKS NBC, ABC AND DUMONT NETWORKS EAU CLAIRE, REPRESENTATIVES George P. Hollingbery Co., National Bulmer & Johnson Inc., Minneapolis WISCONSIN Broadcasting • Telecasting November 23, 1953 • Page 49