Broadcasting Telecasting (Oct-Dec 1953)

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CAST1M* DfiDAY MBS NBC ABC THURSDAY CBS MBS NBC ABC FRIDAY CBS MBS R DECEMBER 1953 NBC ABC SATURDAY CBS MBS NBC ■•put •< KM Strips toi Lewis jr. (MI) tier. Home Prod. Oriel Healltr Co-op hree Suns ell 8 Myer erry Como Deadline Co-op Bulldog 1 rummond 9:05 ilip Morris) irls-"Ten" Co-op Kewsreel J. id (| ily Theatre F.olL. k Edwards m tOltl L — 4C0-00 ' ling Board rlaS Co cp Pettitt News U.N. [blights Kilteaein NTc — Sports Review Co-op Net in Service Ht Network Strriei Son Oil Ci. J-Stir Eitri m Budweiser Bill Stern Co-op George Hicks Inter, Harvester Alex Drier (53) Man on the Go Vandercook CIO No Network Service Co-op Kiplinger Miles Labs News ol World (HI) Miles Labs t Man's Family (161) Rp Starr of Space (See Footnote) R. J. Reynolds Walk a Mile (196) 3-City Byline S Burlington Mill Sammy Kaye Kraft Gildersleeve (»») Hollywood Starway Mike Malloy DeSoto Plymoutl Dealers, Groucho (191) The George Jessel Show Amer. Cig. S Cig. Big Story (192) Horatio Hornblower Fibber McGee & Molly •3-Plan ABC Late News 10:00-10:05 Can You Top This? Co-op Headline Editioi Gunnar Back Report from the White House Orchestra (See Footnote) No Network Service Martha Lou Harp S News of the World MorgH Beattv Alt M E SUNDAY BS MBS Sports Report S NBC Metro. LIU lis. Allow Jackson (10) Dwight Cook's Guest Book Ni Service Kaiser Fnser Lowell Thomas (Hi) B Toni, Man. Soap Family Skeleton (174) B Beulah Longines Wiltnauer Choraliers 2S» Am. OTP Ed. R. Murrow 2E Brylcreem Meet Millie (199) R Junior Miss GE Meet Mr. McNutley (206) Jergens Time for Love (130) Amer. Tob. Horace Heidt (212) 10:30-35 Robert Trout Cedric Adams Three Suns News opalion ngines tnauer honette 121) lotors Inc York irmonic jhony 04) grid day it! lor You HI Corning || '* 1 Digest IS) ;■ d only ■ 11/27 c Kids Luthcru Hot? Bandstand USA Sammy Kaye US Military Academy Band Mr. District Attorney (Co-op) Under Arrest 4:30-4:55 Crime Fighters 4:55 News S The Shadow Co-op True Detective Mysteries U. if Chicago Roundtable The Catholic Hour American Forum ol the Air Golden Voices The Golden Treasury Weekend (Radio "Sunday Newspaper") Participating See Note Dance Orchestra ABC Repeat ol Kid Strips Faltm Lewis jr (Ml) Co-op Three Suns Deepfreeze Appliance Gabriel Heatter 7:50-8 Bonnie Lou 8 Her Boys Official Detective Co-op Nightmare 9:05 Philip Morris Sports-"Ten" Co-op News Reel Philip Morris My Little Margie A. F. of L. Frank Edwards . (151) Christmas Specials Co-op Deems Taylor Concert Co-op Ed Peltitt-News Newt — m — Sports Review Co-op Not in Service I Na Network Service Budweiser Bill Stern Sun Oil Co. J-Star Extra (34) Co-op George Hicks Inter. Harvester Alex Drier (53) Man on the Go Vandercook CIO No Network Service Co-op Kiplinger Miles Labs News of World Miles Labs 1 Man's Family (166) Rp Gen. Mills, Lorn Ranger (153) (See Footnote) General Foods Roy Rogers L/P 12/24 3-City Byline S News 8:25 Burlington Mills Sammy Kaye General Foods Father Knows Best (160) L/P 11/24 Hollywood Starway Mike Malloy Pet Milk Truth or Consequence (166) Hotpoint 8 Lambert Ozzie 8 Harriet Swayze News Stewart-Warner Eddie Cantor 9:35-10 *OT Corliss Archer ECAO 9:30-9:55 Fibber McGee 8 Molly •3-Plan 9:55-10 Sports Can You Top This? Jane Pickens Show Co-op 10:00 Fights Gillette Closed Circuit U.N. Highlights MONDAY CBS m Crisco Dr. Maleae (163) No Network Service News ol the World Morgan Beitty FRIDAY MBS Martha Lou Harp S Frank 8 Jackson NBC Metro. Life lis. Alias Jaiktei (10) Dwight Cook's Guest Book No Service Kaiser-Frazer Lowell Thomas iiSJIB Toni, Man. Soap Family Skeleton mi General Foods Beulah (110) R 7.30-35 M-W-l LesPaul&M.Fori Lambert (161) 7:35-45 M-W-l Julius LaRosa Am. Oil-Hamm. Ed. R. Murrow (93) Brylcreem P&G Mr. Keen (199) R Broadway Is My Beat Stage Struck Capitol Cloakroom 10:30-10:35 Robert Trout Cedric Adams Dance Orchestra News Co-op M. M. McBridc Jack's Place 2:35-4:00 Gen Mills Joe Emerson 22 Jack's Place (Cont'd) Jack Owens Music in the Afternoon S Co-op Big Jon 8 Sparkie Oklahoma Wranglers Lum 8 Abner Co-op Tommy Howard Trio PSG Duz Guiding Light . (161) GF Swan-Cal. Mrs. Burton (MSV P&G Tide Perry Mason (173) Toni Nora Drake F-SG Ivory Fl. Brighter Day (176) Miles Labs Hilltop House R Lever, ^Kellogg Houseparty • (181) R Pillsbury House Party (192) R* Toni, Man. Soap Wizard of Odds (180) Gen. Fds.(4-4:05) RobL O. Lewis Corn Prod. Sunshine Sue ffl 4:55-5 News No Service Miles Labs Cart Masse? Time (149) R Luncbeei with Lopez Say It With Music 1:25 Johnsoa 8 Son, News Wonderful City Co-op E. Holies 8 News John B. Gambling Co-op Baukhage-News Mutual Music Show Co-op Welcome Ranch TuSTh Quaker Sgt. Preston of the Yukon M-W-F Songs if the B-BAR-B S 5:30-5:55 M W-F-Kellogg Wild Bill Hickok TuSTh Derby-Sky King Pauline Frederic ReportingCo-op No Service Jane Pickens 2:55 News Banghart "PSG" Life-Beautiful (170) PSG Road of Life Pepper Young (166) PSG Right to Happiness (163) PSG Backstage Wife (175) Sterling Drug Stella Dallas (151) Sterling Drug Young Widder Brown (151) Manhtn. Soap Woman in My Hause (181) Whitehallf Just Plain Bill sm Whitehall Front Page Farrellt (138) C-P-P Lorenzo Jones (191) It Pays To Be Married '3-Plan Daace Orchestra ABC Repeat at Kid Strips Fultoa Lewis jr, (342) Co-op Three Suns Gabriel Heatter Liggett 8 Myers Perry Como Take a Number Co-op Starlight Theatre stTos Philip Morris Sporls-"Ten" Co-op Newsreel Hometown America A.F..IL Frank Edwards m Christmas Specials Co-op Deems Taylor Concert Co-op E. D. Pettitt News U.N. Highlights Kallaiharl Labor — m — Sports Review Co-op Maiigemeil S Na Network Service Co-op Bab Finaegaa Saerts Sua Oil Ca. 8-Star Extra JUL Una Mae Carlisle Inter. Harvesle News Parade £2_ Disaster Strikes No Network Service The 3 Suns Miles Labs News of World (16») Miles Labs 1 Man's Family (166) Rp Dinner At The Green Room S Chevrolet Dinah Shore (198) To Be Perfectly Frank Amer. Dairy Bob Hope am Dancing Party S RCA Ham's Faye (198) Swayze News Stewart-Warner House of Glass 9:35-10 Fibber McGee S Molly •3-Plan Can You Top This? Orchestra S Listen to Washington Treasury Show No Network Service News S Newsol the World Mirgaa Beitty SATURDAY CBS MBS Orchestra NBC Sam Jones Polities UN oi the Record Saterday Spirts Roundup Daniel Schorr News Johnny Mercer Show Gen. Foods Gunsmoke (99) B Sanka Salute (99) R 8:25-30 p.m. Gangb asters P. Lorillard Two For The Money (206) Saturday Night Ceuaitry Style (0:30-35 News Daniel Schorr Dance Orchestra Niws Dance Orchestra Dance Orchestra Diaaer Dale — m — Johnson-News Repeat Co-op Al Heller Co-op Report from Washington 7:30-7:55 Where In The World State Farm Auto Ins. Co. C. Brown 20 Questions Co-op Virginia Barn Dance (Co-op) New England Barn Dance Jamboree Lembardoland U.S.A. S Chicago Theatre of the Air S Co-op Ed Pettilt Daaci Orchestra Geirge Hicks Niws 6:00 PM H. V. Kaltenbori News Co-op 6:15 Know Your NBC's 6:30 6:45 Baron and the Bee 7:00 7:15 NBC Lecture Hall 7:30 7:45 College Quiz Bowl 8:00 8:15 8:30 Theatre Royal 8:45 The Hollywood Story 9:00 9:15 R. J. Reynolds Grand Ole Opry (91) 9:30 9:45 Ralston Purina Eddie Arnold Show (115) 10:00 10:15 Pee Wee King Show Co-op 10:30 10:45 News Iron NBC 11:00 Joseph C. Harsch Commentary 11:15PM Vutiaat Lopiz Show S Co-op Football Martha Lou Harp Paulena Carter Club Aluminum Clab Time (20) Hormel 8 Co. Music with Hormel Girls (125) 2:00-05 LIT Paul 8 M. Ford Lambert (161) FTPS Alfredo Antonini Make Way For Youth Report From Overseas Adv. in Science Farm News World Assignment The Chicagoans 4:30-5 Soldier Serenade 5-5:30 Tommy Dorsey Treasury Show Stan Dougherty Presents Ruby Mercer Show 2:25 Johnson News 101 Ranch Boys Bandstand O.SJ5. Sports Parade Salute to the Nation Mac McGuin Shew 5-5:05 Johnson News 5:05 Walter Preston's Show Shop, 5:55 Johnson 8 Son News U. 1 Army Bead S Football Games 1-6 Approx.. Sports Programs Following Games Explanation: Listings In order: Sponsor, name of program, number of stations; S sustaining; R rebroadcast West Coast: TBA to be announced; RP repeat performance. Time EDT. ABC — 8:55-f) a.m.. 2:30-2:35 p.m.. 4:25-4:30 p.m.. M.W.F., Time for Betty Crocker, Gen. Milla (319). 7:55-8 p.m.. M-F, Chesterfield Cigarettes. Les Griffith & The News. (332). 10:30-10:35 p.m.. M-F. Philco Corp., Edwin C. Hill and the Human Side of the News (310) Chevrolet now sponsors 24 5-minute newscasts each weekend. 12-12:05 p.m. Sat. Campana— Bill Shadel 188 CBS— S:30 9:15 a.m. Sun. General Foods Corp. Sunday Gatherin' 109. 11:30-11:35 a.m. Sun. Peter Hackes— News (S) 3:15 3-30 p.m. MWF Lever — Houseparty 180 3:15 3:30 p.m. Tue Kellogg— & Houseparty 191 3:15 3:30 p.m. Fri Green Giant — Houseparty 171 3:30 3:45 p.m. M-Th Pillsbury — Houseparty 191 3:30 3:45 p.m. Fri Kellogg — Houseparty 192 4-4:05 p.m. M-F Gen. Fds.— Robert Q. Lewis 81 Arthur Godfrey Clients 10-11:30 a.m. 10 10:15 a.m. Knowmark & Kellogg (alt. Fri.) 192. 10:15-30 a.m. Snow Crop & Kleenex (alt. days) 199. 10:30-45 a.m. Frigidaire Tu. Th. ; Star Kist M. W. Alt. Fri. 198. 10:45-11 a.m. Lever M.-W., Toni Tu-Th. (alt. Fri.) 203. 11 11:15 a.m. Pillsbury M.-W.. alt. Fri.; Natl. Bis.. Tu.-Th.. alt. Fri. 203. 11:15-30 a.m. Liggett & Meyers M.-W.-F.; Pillsbury Tu.-Th. 206. 11:25-30 a.m. Sat. Gen. Fds.. Galen Drake — 149. MBS— M-F 8:55-9:00 a.m.— Gabriel Heatter Block Drug & VCA Labs, alternate days 5:55-6:00 p.m.. M-F. Cecil Brown-S. C. Johnson 9-9:05 p.m.. M-F, Johns-Manville. Bill Henry. Saturday 8-8:30 p.m. — Twenty Questions — Credit Union National Assn. Sponsors 15 min only — alternate weeks — Tues. & Thurs.. 7:45-7:50 p.m. — Titus MoodyEmerson Drug. Procter & Gamble — Mon-Fri. Hiatus 12/2/53 12/23/53 Mon. -Fri. 8:00-8:30 p.m. Programs — Multi-Message Plan Participants — R. J. Reynolds Tobacco Co. — Mon., Tues. & Thurs. S.O.S. Company — Mon. -Fri. Druggist Supply Corp. — Mon-Frl. 1SV2/53 12/23/53 only Sun. 6:30-7 p.m. — Squad Room — Participating sponsors : Camels and Proctor & Gamble Mon. -Fri. 11:25-11:30 a.m. S. C. Johnson— News NBC— 8-8:15 a.m., SUelly Oil. M-F. News (28); t Whitehall Pharm. "Just Plain Bill", "Front Page Farrell" alt. days. * MM — "Minute Man" Programs. ♦ OT Operation Tandem ***Emerson Drug — Mon. & Wed. Three-Plan: Paper-Mate M-T-W Lewis-Howe Tue. Fibber & Molly; Wed. Second Chance; Thurs. It Pays To Be Married Weekend: B. F. Goodrich Co. November 30, 1953