Broadcasting Telecasting (Oct-Dec 1953)

Record Details:

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—PROGRAMS & PROMOTION— CONTEST CHANGES NBC's You Bet Your Life, starring Groucho Marx, has a change of format. Contestants can now select four questions from a total of ten questions in a specific category. Each question is worth $10 to $100, and contestants keep the money gained by correct answers. Producer John Guedel and co-director Bernie Smith explain that the seven-year-old "betting" system resulted in most contestants either winning the full $320 or going broke. BOOSTER CAMPAIGN WBAW Barnwell, S. C, which began broadcasting Oct. 12, has been distributing booster cards for advertisers to be used in windows and store displays. Cards, distributed in various towns, read: "We're boosting (town name) over WBAW . . . keep up with community progress on your community station." WIP COMBATS DELINQUENCY A SPECIAL series of weekly half-hour broadcasts dealing with the juvenile delinquency problem was launched by WIP Philadelphia. Microphones and tape recorders will make an actual recording of a high school council meeting in an area seriously affected by the recent crime wave. Discussion of an actual case, with interviews of child and parents involved is scheduled, and also a talk by Dr. E. Preston Sharp, director of the Youth Study Center, the city's institution for delinquent boys. Names of participants were not used. 'NEBRASKA STORY' TO SUPPLEMENT classroom history instruction, WJAG Norfolk, Neb., is currently programming a 13-week series of quarter-hour historical programs, designed for "in-school" listening each Wednesday 2:15 p.m. Programs are arranged chronologically, except for the THIS is a dramatic moment for KFDA-TV Amarillo as the city's Mayor Bud Curtis sits in the director's chair to press the button bringing in CBS-TV's Omnibus program as the station makes official its cable interconnection with CBS. Taking part in the ceremony bringing live tv to the city are (I to r) local Chamber of Commerce President Joe Jenkins; KFDA news editor Bill Johns; Mayor Curtis, and KFDA-AM-TV General Manager Stan Wilson. Broadcasting • Telecasting HIGHo„dMIGHTY Emsco "Towers of Strength For safety, performance and economy, Emsco TV "Towers of Strength" will fill your requirements for a truly high and mighty tower. Emsco towers of all heights are designed to carry the new heavy weight antennas. Emsco towers meet rigid RTMA and AISC standards. Bolted construction permits quick, sure visual inspection. Hot dip galvanizing reduces maintenance costs . . . insures long structural life. Emsco unconditionally guarantees its tower designs. Back of each Emsco tower is more than a quarter of a century of pioneering and development work in the field of steel fabricated towers. For guyed or self-supporting towers of unequalled value, specify Emsco. Prompt delivery assured! Typical Emsco self-supporting tower, Baton Rouge, La. December 14, 1953 • Page 99