Broadcasting Telecasting (Oct-Dec 1953)

Record Details:

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In a series of advertisements inaugurated last June, John Blair & Company stated that evening radio time is even better than early morning which is, of course, a recognized bargain. Recent events indicate that the industry in general now concurs in this opinion. The chart on the opposite page summarizes the findings of our re search department and is based on regular syndicated audience measurement reports. It compares 6-9 P.M. with 6-9 A.M. Monday through Friday on the bases of sets in use, average ratings and listeners per set . . . shows that the arresting facts on evening radio hold true in markets across the nation — markets with complete television penetration.