Broadcasting Telecasting (Oct-Dec 1953)

Record Details:

Title:
Broadcasting Telecasting
Date:
Oct-Dec 1953
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
0001615
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
August 28, 2022
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Percent Increase 6-9 P.M. over 6-9 A.M. Monday through Friday Omaha Area (Jan.-Feb.) WOW Area 6-9 AM 6-9 PM Increase* Pittsburgh (Aug.-Sept.) WWSW 6-9 AM 6-9 PM Increase Tulsa (April) KRMG 6-9 AM 6-9 PM Increase Dallas (June-July) WRR 6-9 AM 6-9 PM Increase Houston (July-Aug.) KTRH 8-9 AM 8-9 PM Increase Fort Worth (April-May) KFJZ 6-9 AM 6-9 PM Increase Boston (Sept.-Oct.) WHDH 6-9 AM 6-9 PM Increase ♦6-9 AM represents 100% Rating 8.4% 11.3 135 3.4 4.3 126 3.1 3.6 116 3.1 4.9 158 3.1 5.5 177 3.7 3.9 105 2.7 3.1 115 Sets in Use 27.4% 33.6 123 14.2 20.9 147 15.8 22.3 141 18.6 22.1 119 23.6 25.1 106 15.2 21.5 141 17.1 21.0 123 Listeners per Set 158 183 116 169 191 113 146 192 132 165 191 116 168 176 105 Representative advertisers using night time radio on JOHN BLAIR & COMPANY represented stations. Wild root Halo Parker Games My-T-Fine Vick's Vapo Rub ALL Detergent Bromo Quinine Zerone Tide Dentyne Dreft Palmolive Shave Cream Ford Drene Life Gleem L & M Cigarettes Lincoln Mercury Garrett Wine Park & Tilford Cosmetics McCormick Hy Gro Schaefer Beer Tender Leaf Tea G. E. Lamps Phillips Petroleum Eastern Airlines Kools Camels JOHN BLAIR & COMPANY REPRESENTING LEADING RADIO STATIONS NEW YORK • BOSTON • CHICAGO ST. LOUIS • DETROIT • DALLAS SAN FRANCISCO • LOS ANGELES