Broadcasting Telecasting (Oct-Dec 1953)

Poultry and Egg National Board and the National Turkey Federation. Mrs. Griem also has as guests state poultry specialists and pheasant farm operators. A big hit on What's New in the Kitchen are programs arranged in cooperation with the Chicago regional office of the U. S. Dept. of Agriculture in promoting plentiful and over production foods. They are popular because the average housewife is conscious of economical home cooking. This is also the case with programs arranged through the county agent's office on Wisconsin products. Dietetic features are planned with the Wisconsin Dietetic Assn., dietetic internes of Milwaukee County Hospital and the dietetic department of the Veterans Administration. There are also shows by leading chefs from the Wisconsin Restaurant Assn. Milwaukee has many nationality groups. To study foods in other countries, Mrs. Griem has traveled outside of the United States many times on her vacations. LastSeptember she visited European countries. For foreign cookery shows she often calls upon the International Institute and Milwaukee housewives of different nationalities. A GROWING number of the nation's light and power companies are carrying the story of today's typically American electric kitchen into the living rooms of Mrs. Housewife through the means of television. It's called Tv Kitchen and is being offered for primary sponsorship to electric light and power firms for first refusal. It subsequently will be made available directly to television stations for appliance and other similar types of advertisers, sometimes on a cooperative basis. A total of 29 utility advertisers thus far have definitely or tentatively agreed to buy the series and more companies are expected to commit themselves. Markets committed for December launching are Honolulu, Cedar Rapids, Columbus and Kansas City. In January debuts are scheduled for Fargo, Minot, Sioux Falls, St. Louis, Pueblo and Indianapolis. The guiding hand behind this unique project is Kelsey-Tv of Madison, Wis., an organization that prepares syndicated advertising material for utilities, as well as spot announcements. Its Tv Kitchen, a 30-minute weekly kitchen show on film, is being produced with the cooperation of the electric utility industry. The first film in the series has been completed and already has been sold and received favorable comment. The preparation behind the series has been painstaking and reflects the concerted effort of electric industry advertising executives who banded together, under a steering committee, to help guide actual production. The premiere was held in Minneapolis Nov. 6 and drew half a hundred advertising and sales executives from such points as New York, Florida and California. The story goes back to last October. After the steering committee was set up, Fenton Kelsey Jr., producer of the proposed series, announced that invitations for the premiere showing of film No. 1 had been mailed out to utility executives throughout the country. The audition took place at Minneapolis' Broadcasting • Telecasting DIESEL GENERATOR SETS WJR— Detroit, Michigan, uses 200 kw. GM Diesel generator set as stand-by power for 50,000-watt transmitter. Compactness of unit permitted installation in garage adjoining transmitter building — eliminating cost of a specially designed building. WKTV— UTICA, N. Y.( uses a 100 kw. General Motors Diesel generator set for stand-by power. Set can be started remotely from the control room. Low vibration characteristic of engine permitted installation in room adjacent to transmitter and within 30 feet of studio. If you are planning stand-by power, be sure to check the advantages of General Motors Diesel generator sets, listed briefly below. GM Diesel generators are meeting the exacting requirements of military service in all parts of the world. They supply emergency power for more than 1100 telephone and telegraph exchanges — for microwave relay stations, for hospitals, government buildings, banks, airports. There is a GM Diesel distributor near you who will analyze your power requirements and make his recommendations without obligation. Look in the yellow pages of your phone book for his list ing, or write direct to us. • Wide range of models— I 2 Vl to 200 kw., 220 or 440 volts, single or threephase current. • Excellent frequency and voltage regulation for the most exacting requirements. • Powered by General Motors Diesel engines— dependable, smooth 2-cycle operation — low cost maintenance — easy to service. • Built by one manufacturer — one warranty, one responsibility for both engine and power generator. • Instant push-button power starting on safe Diesel fuel — or fully automatic starting. Immediate power, no "warmup" period. •Dependable starting — no sparkignition system to fail because of dampness or corrosion — always ready to start. • Easy to install — compact — lightweight — requires no special building, no special base. Complete instrumentation provided. • Distributors and Dealers throughout the country. DETROIT DIESEL ENGINE DIVISION GENERAL MOTORS • DETROIT 28, MICHIGAN SINGLE ENGINES ... 1 6 to 275 H.P. MULTIPLE UNITS ... Up to 840 H.P. /t pays to Standardize on Write for Generator Set Catalog 6 SA 20. GM DIESE POWE December 21, 1953 • Page 85