Broadcasting Telecasting (Jul-Sep 1953)

Martin Pa., where WCHA-TV has been sending out weekly progress reports since June 18, closed circuit TV demonstrations in dealers' showrooms and a "bow tie" slogan contest, designed to stimulate purchases of converters and uhf antennas. John S. Booth, president of WCHATV, said that with a Sept. 15 commencement planned, the final phases of the promotion now are underway. Test pattern operations are to begin tomorrow. In another market. Reading, Pa., WEEU-TV, a uhf station already on the air, believes it has found the answer to the "selling uhf" problem. Thomas E. Martin, general manager of WEEU-TV, uhf Ch. 33, said that uhf outlets should "concentrate on the primary market area — engineering-wise — and program-wise. It's a local market," he pointed out, therefore, . "give it the local touch." On Aug. 20, WEEU-TV began telecasting with ERP of 170 kw visual — a substantial increase over its previous power of ' 1.4 kw. With the increased power, the number of vhf receivers in the coverage area is more than 500,000, Mr. Martin estimated. He believed about 15,000 receivers were capable of receiving uhf, and to get the rest to convert, the station will accent what he describes as "localized engineering" and "localized programming." Localized engineering involves building the station so it will cover a radius of about 55 miles with a strong signal, instead of trying to cover a wider area with a weaker signal, he said. WICS-TV Begins WICS-TV Springfield, 111., which begins commercial operation on uhf Ch. 20 about Oct. 1, will be affiliated with all four TV networks, Milton D. Friedland, station manager, announced last week. Plans also were revealed for interconnection facilities permitting live programming. Work on the new uhf outlet's transmitter and studio facilities is rapidly nearing completion, he reported. Interconnection is planned with the networks by a microwave relay from Chicago through Peoria into Springfield by Oct. 1. Live interconnection will eliminate the need for kinescopes on a delay basis, Mr. Friedland noted. He added that WICS-TV will produce its own local live shows and use film made especially for TV. Adam J. Young Jr. is national representative. The total number of commercially operating TV stations in the U. S. and territories is 220. KUHT (TV) Houston and KETH (TV) Los Angeles, both noncommercial educational stations, raise the total-on-air number to 222. KUHT is vhf and KETH is uhf. Commercial vhf outlets number 162, of which 54 are post-thaw stations. Commercial uhf stations total 58, all post-thaw. Total commercial post-thaw (vhf and uhf) number 112. • Here are the grantees which contemplate starting within the next 30 days. The information is provided by the station executives, the national representatives and the networks. ARIZONA KIVA-TV Yuma, vhf Ch. 11, represented by W. S. Grant, Oct. 4. CALIFORNIA KHSL-TV Chico, vhf Ch. 12 (CBS-TV), rep resented by W. S. Grant Co., Sept. 1 (granted STA). KIEM-TV Eureka, vhf Ch. 3 (ABC-TV, CBSTV, DuMont and NBC-TV), represented by Blair-TV, Sept. 27. KMBY-TV Monterey, vhf Ch. 8 (CBS-TV and DuMont), represented by George P. Hollingbery Co., Sept. 11 (share time with KSBWTV Salinas) (granted STA). KICU (TV) Salinas, uhf Ch. 28, Sept. 1. KSBW-TV Salinas, vhf Ch. 8 (CBS-TV and DuMont), represented by George P. HoUingbery Co., Sept. 11 (share time with KMBY-TV Monterey) (granted STA). KFSD-TV San Diego, vhf Ch. 10 (NBC-TV), represented by The Katz Agency, Sept. 1. COLORADO KRDO-TV Colorado Springs, vhf Ch. 13 (NBC-TV), represented by Joseph Hershey McGillvra Inc., Sept. 15. CONNECTICUT WATR-TV Waterbury, uhf Ch. 53 (ABC-TV and DuMont), represented by the William G. Rambeau Co., Sept. 15 (test pattern started Aug. 8). FLORIDA WJDM (TV) Panama City, vhf Ch. 7 (CBSTV), represented by George P. Hollingbery Co., September. WEAR-TV Pensacola, vhf Ch. 3 (CBS-TV), represented by George P. Hollingbery Co., Sept. 1. WPFA (TV) Pensacola, uhf Ch. 15, represented by Adam Young TV Inc., Sept. 5. WIRK-TV West Palm Beach, uhf Ch. 21, Sept. 1. ILLINOIS WCIA (TV) Champaign, vhf Ch. 3, represented by George P. Hollingbery Co., Sept. 1. WTVH (TV) Peoria, uhf Ch. 19, represented bv Edward Retry & Co. (TV Div.), Sept. 1. WGEM-TV Quincy, uhf Ch. 10 (ABC-TV and NBC-TV), September (granted STA). WICS (TV) Springfield, uhf Ch. 20, represented by Adam Young TV Inc., Oct. 1. IOWA KQTV (TV) Fort Dodge, uhf Ch. 21, represented by John E. Pearson TV Inc., Oct. 1. KENTUCKY WKLO-TV Louisville, uhf Ch. 21 (ABC-TV and DuMont), represented by 0. L. Taylor Co., September. LOUISIANA KTAG (TV) Lake Charles, uhf Ch. 25, represented bv Adam Young TV Inc., Oct. 15. KNOE-TV Monroe, vhf Ch. 8 (ABC-TV, CBSTV and DuMont), represented by H-R Television, Sept. 15. MAINE WPMT (TV) Portland, uhf Ch. 53 (ABC-TV, CBS-TV, DuMont and NBC-TV), represented by Everett-McKinney, yesterday (Sunday) (test pattern started Aug. 28). MASSACHUSETTS WTAO-TV Boston-Cambridge, uhf Ch. 56 (DuMont), Sept. 28 (test pattern started Aug. 31). MICHIGAN WBCK-TV Battle Creek, uhf Ch. 58, represented by Headley-Reed TV Inc., Sept. 15. MINNESOTA WTCN-TV Minneapolis, vhf Ch. 11 (ABCTV), represented by Blair-TV, Sept. 1 (share time with WMIN-TV St. Paul). WMIN-TV St. Paul, vhf Ch. 11 (ABC-TV), represented by 0. L. Taylor Co., Sept. 1 (share time with WTCN-TV Minneapolis). MISSISSIPPI WCOC-TV Meridian, uhf Ch. 30, Sept. 1. WTOK-TV Meridian, vhf Ch. 11 (ABC-TV, CBS-TV and DuMont), represented by Headleyreed TV Inc., Sept. 27. MISSOURI KHQA-TV Hannibal, vhf Ch. 7, represented by Weed TV, Sept. 10 (test pattern started Aug. 27). KCMO-TV Kansas City, vhf Ch. 5 (ABC-TV), Page 58 August 31, 1953 represented by The Katz Agency, Sept. 27. KFEQ-TV St. Joseph, vhf Ch. 2 (CBS and DuMont), represented by Headley-I TV Inc., Sept. 15. MONTANA KOPR-TV Butte, vhf Ch. 4 (ABC-TV ; CBS-TV), George P. Hollingbery Co., Sept.: (granted STA). KXLF-TV Butte, vhf Ch. 6, represented the Walker Representation Co., Sept. 1 (1 pattern started Aug. 14). NEW MEXICO KGGM-TV Albuquerque, vhf Ch. 13 (C TV), represented by Weed TV, Sept. 27 (grs ed STA). NEW YORK WBES-TV Buffalo, uhf Ch. 59, The Bollj Co., Sept. 7 (granted STA). NORTH CAROLINA WAYS-TV Charlotte, uhf Ch. 36, represen by The Boiling Co., Sept. 1. WCOG-TV Greensboro, uhf Ch. 57 (Al TV), Oct. 30. WNCT-TV Greenville, vhf Ch. 9 (CBS-T represented by John E. Pearson TV Inc., Oct. OHIO WICA-TV Ashtabula, uhf Ch. 15, represen by Gill-Perna Inc., Fall '53. WIFE (TV) Dayton, uhf Ch. 22, represen^ by Headley-Reed TV Inc., Fall '53. WUTV (TV) Youngstown, uhf Ch. 21, Aug OKLAHOMA KLPR-TV Oklahoma City, uhf Ch. 19 (A: TV and DuMont), represented by The Boll Co., Sept. 1. PENNSYLVANIA WCHA-TV Chambersburg, uhf Ch. 46, rep sented by Forjoe TV Inc., Sept. 15 (gran STA). WILK-TV Wilkes-Barre, uhf Ch. 34 (A! TV and DuMont), represented by Avery-Knc Inc., Sept. 15. SOUTH CAROLINA WNOK-TV Columbia, uhf Ch. 67 (CBSand DuMont), represented by Paul Raymer Sept. 1 (test pattern started Saturday). TENNESSEE WJHL-TV Johnson City, vhf Ch. 11, re^ sented by John E. Pearson TV Inc., Octol WHBQ-TV Memphis, vhf Ch. 13, represen by Blair-TV, Sept. 27. TEXAS KRBC-TV Abilene, vhf Ch. 9, represented; John E. Pearson TV Inc., yesterday (Sundt KNUZ-TV Houston, uhf Ch. 39, represenj by Forjoe TV Inc., Sept. 15. KTVE (TV) Longview, uhf Ch. 32, rei sented by Forjoe TV Inc., Sept. 24 (grai STA). KETX (TV) Tyler, Tex., uhf Ch. 19 (A TV, CBS-TV, DuMont and NBC-TV), re? sented by Headley-Reed TV, today (Mond (granted STA; test pattern started Aug. 24? KANG-TV Waco, uhf Ch. 34 (ABC-TV), resented by John E. Pearson TV Inc., Sept. VIRGINIA WCHV-TV Charlottesville, uhf Ch. 64, re; sented by The Walker Representation Sept. 1. WVEC-TV Hampton, uhf Ch. 15 (NBCrepresented by the William Rambeau Sept. 19 (test pattern started Aug. 15) (grar STA). WSVA-TV Harrisonburg, vhf Ch. 3 (N TV), represented by Devney & Co., Sept. WEST VIRGINIA WKNA-TV Charleston, uhf Ch. 49, re; sented by Weed TV, early September. WISCONSIN WCAN-TV Milwaukee, uhf Ch. 25 (CBS-T | represented by 0. L. Taylor Co., Sept. 1. Broadcasting • Telecast: