Broadcasting Telecasting (Jul-Sep 1953)

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MISS A. P. OF '53 HAS 2 TERRIFIC ITEMS FOR YOOl Wo. I — Hillbilly Scrapbook Top mail-order item last season and now bigger than ever with a sensational new free bonus offer! The ScRAPBOOK OF Hillbilly and WestRN Stars should be featured on every hillilly show. It has already been proven as a U^f^^ seller and your hillbilly and western ^urogram listeners will be eager to buy now, nore than ever. We are now giving with each lillbilly scrapbook, in addition to your free VJ. j. insert, a souvenir copy of Hoedown, the few hillbilly and western monthly magazine, his tremendous hillbilly package gives your isteners stories and pictures of over 300 stars ith 2 terriffic special features that sells it AST! It means big profits for all your hill'illy and western shows. No. 2 — Pop Scrapbook Sure fo be the top seller for Xmas season . . . already 200 stations scheduling it for sales! The Pop Scrapbook is brand new and your station can be among the first to start selling it. Featuring 275 pop stars such as Godfrey. Como, Patti Page, Eddie Fisher, Les Paul and Mary Ford, Kay Starr, Johnnie Ray and Joni James insures fast sales for your station. With a promotion tie-in on your pop shows the Pop Scrapbook will be your big Xmas dollar item. It's a natural for your pop d. j. to talk about as he spins the records ... he gets his picture and bio included, and will be proud to tell his listeners how they can get a copy of this very attractive, well-designed star-studded scrapbook. It's sensational! VALUABLE STATION PUBLICITY... 1 :raT< With every Scrapbook goes FREE picture and story of your d, /.I If your station has hillbilly or pop record shows, or both — you can't afforcf not to feature these fast-selling dollar sellers. Write, Wire or call us or our agency TODAY for sample copies. ARTIST PlIBLICATIOBIS, MIC. 124 Government Place CINCINNATI 2, OHIO [Proadcasting • Telecasting Agency: O'NEIL, LARSON & McMAHON 230 N. Michigan Avenue CHICAGO, ILLINOIS September 14, 1953 • Page 71