Broadcasting Telecasting (Jan-Mar 1954)

OPEN MIKE 2,750,000 prosperous midwesterners live within KGGF's Vz MV coverage. The 10 county non-metropolitan Coffeyville trade area, alone, is a major market of 271,300 people. KGGF has been the "home town" station to these folks for 23 years. Ask Weed & Co. J about KGGF . . . 10 kw (d) and 5 kw on clear channel 690 kc. If 690 KC ABC COFFEYVILLE, KANSAS At Home Abroad EDITOR: Not too long ago we [read] an excellent article on color television from your Jan. 4 issue of broadcasting • telecasting magazine. It was entitled "Color Television, Its Introductory Year Begins." This article was most informative and we feel would be of interest to our overseas offices. Therefore, I would appreciate if you could send us about a dozen copies for distribution overseas and here in our New York office. Bertha Cola Radio-Tv Department McCann-Erickson New York EDITOR: I wish to become a subscriber to your magazine Broadcasting • Telecasting . . . I recently saw a copy of this magazine in the library of a "USA TODAY" exhibition organized by the U. S. Embassy here. I found the magazine very interesting and stimulating, particularly the technical and commercial advancement of a free industry in a free country. It was like a breath of fresh air. T. Buckley Leeds, Yorkshire, England EDITOR: As a keen reader of B»T and with an added interest in your International section, I thought this item might be of interest to you all. On Jan. 11, New Zealand's first telecast was made in Wellington, when station 2XSL-TV, relayed the civic reception to Her Majesty the Queen and His Royal Highness the Duke of Edinburgh. The telecast was viewed by viewers in radio stores, hospitals and at the Wellington show. The receivers are of local manufacture. Short periods of blackout while lenses were adjusted for long shots to closeups could not be avoided because only one camera was allowed in the hall, but the over-all definition was excellent. Best wishes to B»T and I look forward to your newsy publication each week, have confirmed reception of over 650 of your broadcasting stations • Arthur T. Cushen Invercargill, New Zealand Announcers: Please Note EDITOR: Now that the president of Turkey is in the U. S., I look forward to all sorts of fascinating pronunciations of his name — and probably all wrong. Why is it announcers will not look up, nor have looked up, right pronunciations of surnames and place names? Some, in fact, seem to take pride in announcing their ignorance — even those who give away encyclopedias and atlases . . . Please, won't someone give the boys a pronouncing biographical dictionary and gazetteer they can keep around the studios? C. P. Hoiwdy Chicago New Stations EDITOR: Would you want to make it easier on a subscriber? Possibly thousands of us? Well, here's how. Each week you publish a commendable and ever-increasing list of television stations now on the air. This week the total is 359. week it will be 361, then the following 366 The figures mentioned here may not be thy, exact ones, but it's a duck soup cinch they'l be on the increase. Well, here's how you can help us . . . li Could you add a [footnote saying:] "Netl stations added to this week's listing are:" Ami include trie cities and call letters. I have a complete card file of all tv station] It drives my poor secretary batty when sn has to run through the entire listing to discovi what new cities have been added in the cj rent issue . . . Arthur T. Johnston Radio & Tv Dept. Selvage, Lee & Chase New York [EDITOR'S NOTE: The request of Mr. Johnsto and other readers will be obliged. Hencefortl new stations added each week will be lists in the heading of the weekly Telestatus.] Battle of Superlatives EDITOR: Your January 25 issue, page 32, shows breakdown of total advertising in the Unitei States during 1953. These preliminary figui reveal that the volume of local newspaper f vertising is more than six times that of loi radio advertising. On page 90 of the same issue, under th heading "Programs and Promotion," you n produce a newspaper advertisement by a Wasl ington radio station. . . . In other words, the greatest mass mediui in the history of mankind has no more imagina tion than to pay money to its bitterest (am wealthy) rival, and definitely its inferior as mass medium, to tell a mass audience abou its (radio's) accomplishments. Can you blame a local advertiser for believing, 6 to 1, tha: newspaper is his best medium, when he see; radio stations themselves confirming opinion? I haven't noticed newspapers pouring of their lush proceeds into the pockets of radic stations. There would be ample justification for them to do so since radio is a better masj medium. But they have a good mass mediunj of their own, and they have sufficient logiJ! plus strength of conviction, to patronize the* own medium to the virtual exclusion radio. . . . Ernest N. Thwaites, Pres. & Gen. Mgr. KFUN Las Vegas, N. M KRTN Raton, N. M. thai any Government Gripe EDITOR: Just got the word that a fee of $325 has been proposed for filing with FCC. I presume the radio industry will take it lying down. Wonder how loud the squawk would be if the Post Office Department decided to withj draw newspapers' free mailing privilege? Is K.BUD now expected to continue donating free time to about six different government agencies, and pay for the privilege, while oui local newspaper gets free government service — and gets paid for recruiting and other ads? And when does the government start schedule of fees for police protection, fire pro tection, etc. J. B. McNutt Jr., Gen. Mgr. KBUD Athens, Tex. [EDITOR'S NOTE: Newspapers do not get free mailing but the next thing to it. In their home counties their second class mail privilege costs one cent per pound for mail distribution.] Broadcasting Telecasting