Broadcasting Telecasting (Jul-Sep 1954)

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JULY 5, 1954 35c PER COPY IN THIS ISSUE: Houston hits a MILLION! Metropolitan Houston reached the million population mark on July 3rd. This fabulous industrial giant of the Gulf Coast, representing a net effective buying income of $1,856,123,000.00, becomes the first million population metropolitan area in the South. Tremendous expansion of the city itself barely keeps pace with the ever-increasing demands of industry. A million strong today, with the promise of an eminently greater future, Houston proudly claims the slogan of "Industrial Frontier of the South." KPRC is FIRST KPRC radio and television remains FIRST in the hearts of the metropolitan million. First in morning . . . afternoon . . . evening . . . first all the time. NBC and TON on the Gulf Coast NBC • ABC CHANNEL 2 gdent and General Manager • Nationally Represented by EDWARD PETRY & CO. i 4 s FIRST MILLION METROPOLITAN MARKIT&